The Power of the Past Client

By Adam Briley

To maintain a successful real estate business, it’s critically important to look back in order to move forward; a majority of my business over the last few years has come from past client referrals.

So, how do you connect with clients long after a transaction is through?

Here are a few ideas:RR_ABriley_Pic

  • Facebook ‘Fan of the Month’ – Do your clients interact with your social media pages? Be sure to call out particularly social fans or followers and reward them with a gift certificate to their favorite restaurant or a trip to the local spa.
  • Summer Movie Night – Events are a great way to catch up with past clients. Organize an outdoor event during the warm summer months, complete with food and entertainment, then invite all your clients to attend.

Looking for additional ideas to connect with past clients? Watch this video for more!

ADAM BRILEY is a real estate innovator and agent with Berkshire Hathaway HomeServices Ambassador Real Estate. He is also a member of the REthink Council. Visit his website, find him on Facebook or tweet him @BrileyHomes.

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