Predictive Analytics, Big Data and the Rise of Artificial Intelligence

By Christ Stuart

In the evolution of analytics, we’ve come quite a long way but to quote Alice Cooper, we still got a long way to go. Imagine the early 1990s, when slow, basic, back-office reporting reigned. Numbers weren’t connected to the actual front-office business and were used mostly to support internal decisions. For argument’s sake, let’s call this the 1.0 phase of analytics.

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Thoughts on Leadership: Facebook and a Reminder for the Future

By Gino Blefari

This week my travels found me back at my Los Altos, CA home office following a restful family vacation in Hawaii. On Wednesday, I made a short drive to Menlo Park for a visit to Facebook and its sprawling, world headquarters.

I admire Facebook, its philosophy and corporate culture. From CEO Mark Zuckerberg to Sinmi Tinubu, an intern who helped greet my small group, everyone is encouraged to “be bold” and “focus on impact” – constantly collaborating and innovating to solve the most important challenges.

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How to Strategically Use Facebook Dark Posts

By Lisa Schultz

Is Facebook part of your social media plan? How about part of your advertising plan? If you’re not currently using dark posts to advertise on Facebook, you’re missing out on one of the best Facebook tricks in the book. Dark posts can help you boost engagement, drive traffic to your website and generate leads.

What is a dark post?

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What’s the ROI of Using Social Media in Real Estate?

By Victor Quiroz

Facebook, Twitter, Instagram, YouTube and more recently, SnapChat, are all social media platforms that can capture the attention of potential millennial clients. Why? Because most, if not all, of these platforms are now part of millennials’ daily life. Social media sites and apps are their preferred tool to stay connected to the world.

Let’s examine this trend by the numbers: Entrepreneur Magazine found that millennials check their social media platforms via a mobile device an average of 43 times per day! A January 2015 Forbes survey revealed 87% of millennials use between two and three tech devices for social media on a daily basis. The American Press Institute said 88% of all millennials get their daily news from Facebook or some other social media platform.

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Misconceptions of Millennial Communication

By Melissa Kandel

A friend asked me yesterday if it was possible to sprain her thumbs from excessive text messaging.

“Of course you can’t,” I told her confidently, even though I had no idea. She shrugged, satisfied, and returned to her phone. We had met for a late afternoon coffee and these were our first words exchanged. For the better part of an hour, we sat in the corner of an almost-empty café, untouched lattes between us, phones in hand, silent except for the soft taps of fingertips on glass screens. Was this really the portrait of modern friendship?

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The Power of the Past Client

By Adam Briley

To maintain a successful real estate business, it’s critically important to look back in order to move forward; a majority of my business over the last few years has come from past client referrals.

So, how do you connect with clients long after a transaction is through?

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Social Media Marketing: Get Personal to Get Business

headshot-jill-griffinBy Jill Griffin

Recently, a status update I posted on Facebook received 66 Likes.

And no, it wasn’t an engagement or a wedding announcement and it wasn’t a post about a new job – I love my job! It was an update about my ever-growing real estate business changing from Jill Griffin Homes to The Carrera Team. Now, 66 Likes may seem a little high for this kind of news but it’s pretty common for my Facebook posts to get a ton of Likes and comments.

Why? The answer is simple:

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