By Darrin Rayner
As more and more home buyers of the millennial generation reach buying age (they’re soon expected to pass Boomers in total population), your marketing efforts toward first-time home buyers become more and more important.
According to the Home Buyer and Seller Generational Trends Report 2016 produced by the National Association of REALTORS® (NAR), first-time home buyers are most likely:
Has it been years since you were actively executing direct mail campaigns? You’re not alone. Many businesses made the switch to digital marketing campaigns years ago with the hopes of reaching larger target markets at a reduced cost. Some were able to achieve their goals from internet marketing alone. Yet most have not been able to achieve the results they expected from exclusively advertising on the web.
Thoughts on Leadership 