By Gino Blefari

This week my travels find me at home (of course), meeting virtually with our teams around the world. On Monday, I participated in a global alignment session with prospects from Athens and The Bahamas, on Tuesday I was on a Global Alignment session with prospects from Prague and later that day, I gave a 4DX Tune-up presentation to the leadership team at Berkshire Hathaway HomeServices New England Properties. I finished my Tuesday with another 4DX Tune-up presentation for the leadership team at Iowa Realty. I’ll spend the rest of the week wrapping up WIG calls and check-ins to prepare for the long weekend ahead.

As I like to say, when you’re at work, be at work. When you’re off, be off. It’s just as important to be in the moment during your downtime as it is to be focused during go-time when you’re working hard with team members to execute and accomplish your goals

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How Berkshire Hathaway HomeServices Home Team Realty Keeps Central Florida Front and Center

This year Bob Kennedy, Broker Owner of Berkshire Hathaway HomeServices Home Team Realty in Ocala, FL, took full advantage of the brand and the network to expand his company and get “farther than he would in our absence.” Working closely with his business consultant, Bob used a combination of the analytical tools and programs provided by network services to increase his value proposition which now competes handily with the high commission split companies prevalent in his market.

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The Simple and Powerful Truths of Homeownership

This article originally appeared on Noozhawk and is reprinted here with permission from the author.

This week I wanted to give my readers who are renters a simple reminder about all the reasons why homeownership is a good idea.

1. Paying off a mortgage over time: I think all renters can agree that it really hurts knowing you pay a large amount of money in rent every month and that you will never see that money again. Conversely, with most mortgages, a portion of your monthly payment is applied to reducing the principal balance itself and the other portion is an interest payment.

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How to Work Your Referral Database

Kat Hitchcock, agent with Berkshire Hathaway HomeServices California Properties and member of the national REthink Council, is a huge believer that your database is the lifeline of an ever-expanding real estate business. In this vlog, she explains how to work your referral database to generate leads and reach new levels of success.

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Is It Time to Hire an Assistant?

By Andy Blake

A question I’m asked frequently is, “How do I know when it’s time to hire an assistant?”

As a real estate agent, it’s easy to get used to doing everything yourself; you work hard to cut costs and try to juggle it all. However, there is a point when too much work can burn you out and hurt your business. Here are a few things to take into consideration when trying to decide if it’s time to send for help:

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How to Hold a Successful Open House (And Generate Leads While Doing It)

By Dallas Eichers

Everyone seems to be looking for a magic wand to generate leads. Wave your wand once and buyers and sellers are delivered right to your office door. Of course, there’s no such thing and lead generation programs offer the next-best solution, though not all programs are effective and some are too expensive to be worthwhile. Don’t get me wrong: There are agents who are wildly successful using lead-generation programs but the majority of real estate professionals tend to throw money at systems with few results.

What’s an agent to do when looking to generate new leads and meet new people? The answer is simple: Hold open houses!

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Real Estate Agent Myths: Reality vs. TV

By Vanessa Patterson

There’s a big difference between what you see on TV and what it actually takes to make it as a real estate professional. Vanessa Patterson, agent with Berkshire Hathaway HomeServices PenFed Realty, shares the real story of real estate … the one cameras won’t show you.

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Dear Fellow Real Estate Agent: Could you PLEASE Communicate?

By Jake Breen

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