Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

A white paper study by Berkshire Hathaway HomeServices’ re_think Council leadership.

The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to dive deeper into what makes them successful and went back to the basics. Instead of focusing on next-level tools, the Council unanimously agreed it’s not about technology; it’s about leveraging technology to streamline a profitable business. This white paper, “Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?,” covers the national re_think Council leaderships’ findings to take lead generation to the next level. Read it today.

Victor Quiroz Breaks it Down: The Importance of Being Mentored

By Crescent Seward

Victor Quiroz, sales manager at Covina, CA-based Berkshire Hathaway HomeServices California Properties and former national REthink Council member, answered the phone after only one ring. It was early on a Monday morning, the day after attending an Oakland Raiders football game (they won, by the way). I knew he was traveling and probably had a long night celebrating the win but he answered chipper and ready to share with me his takeaways from a recent mentoring experience he had in Philadelphia.

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Five Tips for Great Ratings and Reviews

By Tiffany Curry

You’ve seen them everywhere and if you’re like most people, you hide from them. You shut off your computer; you put down your phone. What am I talking about? Online customer reviews.

More than ever, consumers are searching online for competent service providers and the largest investment of their lives—a home—is no exception. With the rise in popularity of online searches comes the sometimes-dreaded online reviews.

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Working Around Your Buyer’s Unusual Schedule

By Phillip MacArthur

This year, while attending the 2016 Berkshire Hathaway HomeServices Summit Conference in Palm Springs, CA, I heard a reoccurring theme from my colleagues: How do you work with a buyer whose hours aren’t the typical 9-5?

In my experience, these buyers tend to be entrepreneurs, police officers, financiers, small business owners and healthcare professionals, whose jobs mandate they work early in the morning or late into the night. As their trusted real estate agents, we must adjust. But how?

Here are a few tips that have helped me manage these atypical clients. My advice:

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Augmented Reality in Real Estate

By Kyle Rank

Watch this video to discover how real estate professionals are using augmented reality to enhance the home buying experience!

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The Revelation of Finding Your HOME

By Erin Heider

I’ve had many buyers ask this question: How will I know when a home is the one?

Here’s my answer: It may take viewing 10 or 100 houses (hopefully the number is closer to 10), but when you know, you’ll know. And I, as the real estate agent, will pick up on signs that let me know you’re certain about a certain property. It’s one of my favorite moments in the home-buying transaction; the special day when I’m able to help find someone a HOME.

What are the clues I pick up on that you’ve found the house that will be your home? Here are three …

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You Gotta Have Balance

By Stephen Ferguson 

STOP! PUT DOWN YOUR MOBILE DEVICE AND LISTEN UP!

Have you been up until midnight writing an offer? Skipped an event or child’s baseball game for a client or a deal? Went on a “vacation” and spent the entire time glued to your phone or tablet? Worked your way through a “day off,” texted clients all through a family dinner?

If you’re a hard-working real estate professional, the answer to one (or most) of these questions is probably yes.

Trust me, I’m not picking on you. I’ve been there. We all have. But I’ll also be the first to tell you it doesn’t have to be that way. It’s a long-standing myth that for real estate professionals, we must be on call 24 hours a day, seven days a week and must answer every single call, text or email with lightning-fast immediacy.

Here’s a secret: We don’t. And I’m living proof.

I’ve been in real estate more than 15 years and at the start of 2016 made a vow to take my life back and start enjoying the benefits of the solid business I’ve built. How? Here are eight simple ways:

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Help Our Berkshire Hathaway HomeServices Affiliates Impacted By The Louisiana Flood

Flood waters have finally receded in Baton Rouge and Denham Springs, LA giving a clearer picture of devastation caused by the Aug. 12 storm that paralyzed the region.

Thirteen people lost their lives in the flood caused when nearly 30 inches of rain fell in a 12-hour period; countless others reporting injuries. More than 100,000 residents fled to temporary shelters as 60,000 homes took on water. In fact, nine out of every 10 homes in Livingston Parish were affected by flood. In Baton Rouge, only 15% of households had flood insurance.

Berkshire Hathaway HomeServices United Properties based in Baton Rouge and Berkshire Hathaway HomeServices Bobby Tallo Realty in Denham Springs suffered significantly in the flood with agents experiencing property damage and a stunning loss of business. Broker Kyle Tallo of Bobby Tallo Realty reports that 85% of the brokerage’s listings were flooded, and he’s in the process of returning deposit checks and wondering how to keep the lights on during the four to six months it will take for his listings to be restored.

“Our community is suffering,” Tallo said. “Many families are still in temporary shelter and don’t know what to do. Most local businesses took on water and have stopped operating.”

Owner Chase Muller of United Properties is in a similar predicament, with roughly 70% of his brokerage listings suffering water damage and with pending sales halted. “We are in a tough spot,” he said. “It’s hard to know where to focus.”

More than 50 agents operate under the two brokerage and their work has disappeared for the foreseeable future.

Please support our Berkshire Hathaway HomeServices brothers and sisters in their time of need. Make a contribution to our GoFundMe account in support of our two affiliates, their agents and their communities by clicking HERE.

Also, be sure to share our GoFundMe link with family and friends!

Woodmont Realty Boots Competition in Local Kickball Tournament

This summer, agents, brokers and friends of Berkshire Hathaway HomeServices Woodmont Realty competed in the Nashville Sports League Boys and Girls Club 2016 Kickball tournament … and won! The triumph, however, wasn’t just a win for the kickball team—called The Comps after it was decided “Comparative Analy-kicks” was too long—but also for the spirit of togetherness central to Woodmont Realty.

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How to Hire the Best Agent to Help You Buy or Sell Your Home

By Phillip MacArthur

There are a number of key elements that allow for a successful real estate transaction. One that is often overlooked is hiring the best agent possible who is most qualified and experienced in your specific type of transaction. Some consumers might, for example, hire an agent because he or she is a friend or family member. It’s always great to support those you know in the business but that agent may not be the best one for the job. Here are a few things to think about as you interview an agent to hire:

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