Using Your Social Media Powers

By Laurie Duepner

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How to Hold a Successful Open House (And Generate Leads While Doing It)

By Dallas Eichers

Everyone seems to be looking for a magic wand to generate leads. Wave your wand once and buyers and sellers are delivered right to your office door. Of course, there’s no such thing and lead generation programs offer the next-best solution, though not all programs are effective and some are too expensive to be worthwhile. Don’t get me wrong: There are agents who are wildly successful using lead-generation programs but the majority of real estate professionals tend to throw money at systems with few results.

What’s an agent to do when looking to generate new leads and meet new people? The answer is simple: Hold open houses!

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Real Estate Agent Myths: Reality vs. TV

By Vanessa Patterson

There’s a big difference between what you see on TV and what it actually takes to make it as a real estate professional. Vanessa Patterson, agent with Berkshire Hathaway HomeServices PenFed Realty, shares the real story of real estate … the one cameras won’t show you.

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Top 5 Things You Need to Be Successful

By Maria Kazakos

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Dear Fellow Real Estate Agent: Could you PLEASE Communicate?

By Jake Breen

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What to Know If You’re Just Starting Your Real Estate Career

By Josh Stephens

The time has come. You just finished another episode of Million Dollar Listing and decided that you are ready for a career change. You want to become a real estate agent. Why not? It looks to be easy, lucrative and a lot of fun.

However, the top 1% of real estate agents you see on television are not great examples of what it’s like for everyone in the industry, especially those in their first year as agents. In fact, the amount of people that fail within their first year in real estate far exceeds the amount of agents who succeed. The reasons for this vary but ultimately, it is because of the individual’s understanding about what it takes to be a successful real estate agent.

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Tips for Selling Luxury Real Estate

By Onie Bolduc

The key to selling luxury real estate is emotion. You must find out what is driving the desire for each individual buyer to make a luxury purchase. About 99% of the time, it’s emotion driving the purchase but it’s not the same emotion for each buyer.

Luxury, according to Dictionary.com, is defined as “a material object, service, etc. conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity.” Something luxurious is something above a necessity and the desire to have this luxurious thing—whether it be a house, a piece of jewelry or a high-end car—is driven by emotion. 

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The Power of a Handwritten Note

By Megan Owens

In an age where technology and digital communication have become so prevalent in our society, we can often overlook the power of a handwritten note. There are two different kinds of handwritten notes: personal and business.

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Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

A white paper study by Berkshire Hathaway HomeServices’ re_think Council leadership.

The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to dive deeper into what makes them successful and went back to the basics. Instead of focusing on next-level tools, the Council unanimously agreed it’s not about technology; it’s about leveraging technology to streamline a profitable business. This white paper, “Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?,” covers the national re_think Council leaderships’ findings to take lead generation to the next level. Read it today.

Victor Quiroz Breaks it Down: The Importance of Being Mentored

By Crescent Seward

Victor Quiroz, sales manager at Covina, CA-based Berkshire Hathaway HomeServices California Properties and former national REthink Council member, answered the phone after only one ring. It was early on a Monday morning, the day after attending an Oakland Raiders football game (they won, by the way). I knew he was traveling and probably had a long night celebrating the win but he answered chipper and ready to share with me his takeaways from a recent mentoring experience he had in Philadelphia.

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