Posts filed in:Perspective

What to Know If You’re Just Starting Your Real Estate Career

By Josh Stephens

The time has come. You just finished another episode of Million Dollar Listing and decided that you are ready for a career change. You want to become a real estate agent. Why not? It looks to be easy, lucrative and a lot of fun.

However, the top 1% of real estate agents you see on television are not great examples of what it’s like for everyone in the industry, especially those in their first year as agents. In fact, the amount of people that fail within their first year in real estate far exceeds the amount of agents who succeed. The reasons for this vary but ultimately, it is because of the individual’s understanding about what it takes to be a successful real estate agent.

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Tips for Selling Luxury Real Estate

By Onie Bolduc

The key to selling luxury real estate is emotion. You must find out what is driving the desire for each individual buyer to make a luxury purchase. About 99% of the time, it’s emotion driving the purchase but it’s not the same emotion for each buyer.

Luxury, according to Dictionary.com, is defined as “a material object, service, etc. conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity.” Something luxurious is something above a necessity and the desire to have this luxurious thing—whether it be a house, a piece of jewelry or a high-end car—is driven by emotion. 

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The Power of a Handwritten Note

By Megan Owens

In an age where technology and digital communication have become so prevalent in our society, we can often overlook the power of a handwritten note. There are two different kinds of handwritten notes: personal and business.

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Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

A white paper study by Berkshire Hathaway HomeServices’ re_think Council leadership.

The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to dive deeper into what makes them successful and went back to the basics. Instead of focusing on next-level tools, the Council unanimously agreed it’s not about technology; it’s about leveraging technology to streamline a profitable business. This white paper, “Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?,” covers the national re_think Council leaderships’ findings to take lead generation to the next level. Read it today.

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Victor Quiroz Breaks it Down: The Importance of Being Mentored

By Crescent Seward

Victor Quiroz, sales manager at Covina, CA-based Berkshire Hathaway HomeServices California Properties and former national REthink Council member, answered the phone after only one ring. It was early on a Monday morning, the day after attending an Oakland Raiders football game (they won, by the way). I knew he was traveling and probably had a long night celebrating the win but he answered chipper and ready to share with me his takeaways from a recent mentoring experience he had in Philadelphia.

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Five Tips for Great Ratings and Reviews

By Tiffany Curry

You’ve seen them everywhere and if you’re like most people, you hide from them. You shut off your computer; you put down your phone. What am I talking about? Online customer reviews.

More than ever, consumers are searching online for competent service providers and the largest investment of their lives—a home—is no exception. With the rise in popularity of online searches comes the sometimes-dreaded online reviews.

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Working Around Your Buyer’s Unusual Schedule

By Phillip MacArthur

This year, while attending the 2016 Berkshire Hathaway HomeServices Summit Conference in Palm Springs, CA, I heard a reoccurring theme from my colleagues: How do you work with a buyer whose hours aren’t the typical 9-5?

In my experience, these buyers tend to be entrepreneurs, police officers, financiers, small business owners and healthcare professionals, whose jobs mandate they work early in the morning or late into the night. As their trusted real estate agents, we must adjust. But how?

Here are a few tips that have helped me manage these atypical clients. My advice:

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Augmented Reality in Real Estate

By Kyle Rank

Watch this video to discover how real estate professionals are using augmented reality to enhance the home buying experience!

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The Revelation of Finding Your HOME

By Erin Heider

I’ve had many buyers ask this question: How will I know when a home is the one?

Here’s my answer: It may take viewing 10 or 100 houses (hopefully the number is closer to 10), but when you know, you’ll know. And I, as the real estate agent, will pick up on signs that let me know you’re certain about a certain property. It’s one of my favorite moments in the home-buying transaction; the special day when I’m able to help find someone a HOME.

What are the clues I pick up on that you’ve found the house that will be your home? Here are three …

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You Gotta Have Balance

By Stephen Ferguson 

STOP! PUT DOWN YOUR MOBILE DEVICE AND LISTEN UP!

Have you been up until midnight writing an offer? Skipped an event or child’s baseball game for a client or a deal? Went on a “vacation” and spent the entire time glued to your phone or tablet? Worked your way through a “day off,” texted clients all through a family dinner?

If you’re a hard-working real estate professional, the answer to one (or most) of these questions is probably yes.

Trust me, I’m not picking on you. I’ve been there. We all have. But I’ll also be the first to tell you it doesn’t have to be that way. It’s a long-standing myth that for real estate professionals, we must be on call 24 hours a day, seven days a week and must answer every single call, text or email with lightning-fast immediacy.

Here’s a secret: We don’t. And I’m living proof.

I’ve been in real estate more than 15 years and at the start of 2016 made a vow to take my life back and start enjoying the benefits of the solid business I’ve built. How? Here are eight simple ways:

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