Thoughts on Leadership: The Power of Giving Back

By Gino Blefari

This week started out Sunday in Las Vegas where I attended the Raiders-Kansas City Chiefs Sunday night football game. Then Monday I flew back to San Francisco for the 49ers-Los Angeles Rams game. as well as taking a WIG call. On Tuesday, I participated in the Berkshire Hathaway Energy call and monthly virtual CEO leadership meeting. I also attended the San Jose Sports Hall of Fame announcement of the 2021 inductees where Intero Real Estate Services was a sponsor for the event. On Wednesday, I traveled to Palm Springs to attend the Berkshire Hathaway HomeServices Nevada Properties, Arizona Properties and California Properties yearly management retreat with CEO Mark Stark. I held a fireside chat with Mark then took part virtually in the monthly HomeServices of America corporate team gathering. Today, I was a guest speaker at the HomeServices Marketing Conference then had a photoshoot and interview with Andrew Flachner of RealScout. Between today and tomorrow, I’ll participate in three succession planning calls. Tomorrow, I’m looking forward to being a guest speaker on the Berkshire Hathaway HomeServices Fox & Roach, REALTORS® Friday Forum.

It’s been a productive week and there’s one word that characterizes how I’ve been feeling, especially as we lead up to Thanksgiving: grateful.

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Thoughts on Leadership: The Importance of Grit

By Gino Blefari

This week my travels found me starting Monday with my typical WIG calls followed by a Berkshire Hathaway Energy meeting in the afternoon. On Tuesday, I traveled to Orange County and had dinner with Martha Mosier, President of Berkshire Hathaway HomeServices California Properties. On Wednesday, I had a meeting with Berkshire Hathaway HomeServices perspectives from Dublin, Ireland; Bucharest, Romania; and Prague, Czech Republic. Afterwards, I met with the Berkshire Hathaway HomeServices California Properties team members at their Irvine office. I then drove to Palm Springs for meetings in the desert. Today, I am finishing up a few more meetings before traveling home.

As I’ve said many times before, real estate operates on a 90-day cycle. What you do today will payout in 90 days. It’s why you have to be so hyper-focused right now in order to kick off 2022 strong. For some, it’s easy. They keep going and going, even as real estate tends to seasonally slow, and while the holiday season keeps us busy with family and friends. For others, it’s more of a challenge but they work through it and keep themselves focused on their goals.

What is it that makes us wake up and put in the effort, giving it 110% even as holiday parties and Thanksgiving dinner plans take us in all directions other than our work?

In a word, grit.

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Thoughts on Leadership: Leading with Rituals

By Gino Blefari

This week my travels found me in Denver, Colorado at the Mavericks Meeting hosted by Berkshire Hathaway HomeServices Innovative Real Estate CEO Scott Nordby and his team.

The Mavericks Meetings are regular gatherings with a small, think-tank group of Berkshire Hathaway HomeServices independently owned and operated franchise CEOs. We meet every six months to exchange ideas and brainstorm. Each meeting is hosted by a different company; this one was hosted by our fantastic brokerage in Denver.

In a sense, the Mavericks Meeting is a twice-yearly ritual. Together, we reignite our collective purpose: to help each other grow.

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Thoughts on Leadership: Happy New Year!

By Gino Blefari

This week my travels found me at home, starting Monday with my typical WIG calls. On Tuesday, I began the day with the weekly Berkshire Hathaway Energy meeting. Wednesday, I handled some legal matters and Thursday I’ll attend the virtual NAR RES Advisory Group Meeting. I also spent some of the week preparing for the October 12th CEO leadership meeting and next week’s Mavericks meeting in Denver, hosted by Scott Nordby, CEO of Berkshire Hathaway HomeServices Innovative Real Estate, and his team.

To put things in perspective, Friday is October 1 and we just finished up the third quarter. Why is that important? Well, the significance of October 1 in real estate is that it’s the actual start of our new year. Here’s why:

In real estate, we operate on a 90-day cycle. All the prospecting, lead generation and planning we do now is going to pay off three months from now. It’s why our new year doesn’t begin when the clock strikes midnight on January 1. No, our new year starts October 1, so essentially, it begins tomorrow.

Each new “real estate” year requires a new business plan. To get you started on yours, access Business Planning Essentials by clicking HERE.

Creating a business plan now will help you avoid a Q1 slump. Understandably, when the Q4 holidays arrive, people get off schedule. But if you skip ahead 90 days, your holiday lag will show up in January and February, just as you’re kicking off Q1. During my 30+ years in the real estate business—as an agent, a manager, and an owner of a company—I’ve found that there’s always a cash flow problem in the months of January and February. This applies as much to agents as it does to brokerage owners.

A business plan allows you to plan for what’s ahead, and it ensures that the busy holiday season won’t stop you. Remember, business planning isn’t all about business; one important aspect of a business plan is your schedule, which you should complete for the entire year. The first thing to schedule are the most critical business meetings that you can’t miss. Knowing when those occur will help you plan when you need to work and when you can take days off. The next thing you do before you schedule anything else is put in whatever gives you balance, like your vacations and days off. This will ensure that you take the time off you need to recharge and you won’t schedule meetings or calls during the time you’ve blocked off for rest and relaxation. Once you have done that, never make a commitment with your time without checking your schedule first.

Here are a few more reasons why your business needs a plan:

  • To establish goals and milestones.
  • To take time to examine your competition as you outline your own competitive advantages and the areas of your business you need to focus on and improve.
  • To deal with economic conditions effectively. When you look at your business model from a planning perspective (and not while in the midst of a heated obstacle), you have a more objective view of how it can be adapted during times of challenge and change.
  • To discover new opportunities for revenue and growth. As you plan, you’re taking time to critically examine your client base and business model, which may help you discover new ways you can grow your business.

So, what’s the message? Over the years, I’ve been tuned into the cash flow problem of agents and brokerage owners during the months of January and February; but with a business plan, you can avoid those issues. This post is your reminder of the importance of a business plan, which will allow you to start the official new year with momentum and a solid plan for sustainable growth.

Thoughts on Leadership: Leaders as Teachers

By Gino Blefari:

This week my travels find me at home, starting Tuesday with a Berkshire Hathaway Energy meeting and my typical WIG calls. Today I attended an input meeting for the 2022 Berkshire Hathaway HomeServices Sales Convention in Louisville and presented Time Management to the team at Berkshire Hathaway HomeServices Fox & Roach, REALTORS®.

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Thoughts on Leadership: Management & Mentors

By: Gino Blefari

This week my travels found me at home, starting Monday with my typical WIG calls. From Tuesday through Thursday, among other things, I conducted 14 CEO and company Q2 reviews, which I’m in the middle of completing as I write this post to you today.

The last three blog posts have been about my mentors (read the Zig Ziglar post here, the Og Mandino post here and the Jim Rohn post here), as well as the leaders who have inspired me throughout my career and had a profound impact on my life. In this post, I’m going to talk to you about an incredible leader who also had a profound impact on my life and career, and that person is Alain Pinel.

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THE INFLUENCE OF MENTORS

By Gino Blefari:

This week my travels find me at home, starting Monday off with my typical WIG calls. On Tuesday, I presented Time Management during Berkshire Hathaway HomeServices Florida Network Realty’s companywide meeting and today I’m attending a top producer’s event at Intero Real Estate Services.

If you read my Thoughts on Leadership post last week, I referenced one of my mentors, Jim Rohn, and even posted a photo from us in the ‘90s. (I guess funky sweaters were in back then?) Anyway, sharing that story made me think back to when I first met Jim at the very beginning of my real estate career.

When I started in the real estate business, I was working at a company called Fox & Carskadon, a prestigious firm in the San Francisco Bay area. At the Sunnyvale office, I was fortunate enough to end up sitting behind an agent by the name of Mike Ray and to this day, I consider him the best real estate agent I have ever been associated with. Why? He was so, so, so knowledgeable about everything related to real estate and the market. Back then people didn’t have assistants, and even without help, Mike would list more than 50 homes per year, which was a lot for that time. He was just that good. Without the benefits and efficiencies of technology, without social media, without anything but his skills and service, he listed that many homes a year.

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How to Hold a Successful Open House (And Generate Leads While Doing It)

By Dallas Eichers

Everyone seems to be looking for a magic wand to generate leads. Wave your wand once and buyers and sellers are delivered right to your office door. Of course, there’s no such thing and lead generation programs offer the next-best solution, though not all programs are effective and some are too expensive to be worthwhile. Don’t get me wrong: There are agents who are wildly successful using lead-generation programs but the majority of real estate professionals tend to throw money at systems with few results.

What’s an agent to do when looking to generate new leads and meet new people? The answer is simple: Hold open houses!

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You Gotta Have Balance

By Stephen Ferguson 

STOP! PUT DOWN YOUR MOBILE DEVICE AND LISTEN UP!

Have you been up until midnight writing an offer? Skipped an event or child’s baseball game for a client or a deal? Went on a “vacation” and spent the entire time glued to your phone or tablet? Worked your way through a “day off,” texted clients all through a family dinner?

If you’re a hard-working real estate professional, the answer to one (or most) of these questions is probably yes.

Trust me, I’m not picking on you. I’ve been there. We all have. But I’ll also be the first to tell you it doesn’t have to be that way. It’s a long-standing myth that for real estate professionals, we must be on call 24 hours a day, seven days a week and must answer every single call, text or email with lightning-fast immediacy.

Here’s a secret: We don’t. And I’m living proof.

I’ve been in real estate more than 15 years and at the start of 2016 made a vow to take my life back and start enjoying the benefits of the solid business I’ve built. How? Here are eight simple ways:

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How to Hire the Best Agent to Help You Buy or Sell Your Home

By Phillip MacArthur

There are a number of key elements that allow for a successful real estate transaction. One that is often overlooked is hiring the best agent possible who is most qualified and experienced in your specific type of transaction. Some consumers might, for example, hire an agent because he or she is a friend or family member. It’s always great to support those you know in the business but that agent may not be the best one for the job. Here are a few things to think about as you interview an agent to hire:

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