Thoughts on Leadership: A Time for Change

By Gino Blefari

This week my travels find me in New York City, in particular at the prestigious Harvard Club for RISMedia’s Real Estate CEO Exchange, which brings together more than 225 powerhouse real estate leaders from all brands and all sectors of the industry to strategize on how best to meet the needs of today’s consumer.

I’ve been attending this event for more than 20 years and you might ask yourself why I go back to the same conference year after year … Well, here’s why …

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Coaching and Mastermind Groups: A Leadership Program Success Story

By Susan Ireland

One of the biggest drivers to profit in a real estate company is high-caliber leaders. Berkshire Hathaway HomeServices is hyper-focused on the development and training of stellar agents but knows it’s important to foster great leadership, too.

For years, the business consultant team has used the Operations Review tool to help network members measure certain benchmarks tied to profitability. One key component of this review is the Sales Associate Survey, which includes expectations of leadership, associate satisfaction levels and associate engagement in company tools and resources. Other benchmarks include expense management, agent recruiting/retention and sales associate productivity. In nearly every Operations Review, there was a direct correlation between profitability and strong leadership. 

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Thursday Thoughts on Leadership: Business Plan Now!

By Gino Blefari

This week my travels find me in Northern California, taking meetings, organizing calls and just this morning, leading a teleconference with Debbie De Grote, founder/CEO of Excelleum Coaching & Consulting all about business planning. For all of us, a business plan is vital because even as an agent we must think of ourselves as a business, and all businesses must have a plan. Remember the wise words of Benjamin Franklin: “If you fail to plan, you are planning to fail.”

Some may think it’s strange though to have a business-planning call at the end of August but there’s a reason for this exact timing. During my 30+ years in the real estate business—as an agent, a manager and an owner of a company—I’ve always found that there’s a cash flow problem in the months of January and February. This applies to agents as much as it does to owners.

Why? Because real estate operates on a 90-day cycle, so what we do 90 days before gets paid out 90 days later. This means a lag in business during the fall months will show up in Q1 of the new year. The lag is understandable, though avoidable; it’s obvious to notice right after Halloween a great number of agents go into hibernation. There’s Thanksgiving, the holidays … life gets busy and business gets put on the back burner. (Extrapolate those 90 days during this lull and you’ll understand clearly why cash-flow problems plague us in January and February.)

To get you started, access our Business Planning Essentials by clicking HERE

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The Work Life Balancing Act: A White Paper Study by Berkshire Hathaway HomeServices’ re_think Council Leadership

The Berkshire Hathaway HomeServices national re_think Council isn’t only about picking up new stuff, it’s also about rethinking what works and reapplying it. The latest re_think Council white paper details how top producers manage a work life balance in the real estate industry utilizing both the FISH! Philosophy and Gino Blefari‘s Ten Keys to Success. Download it here.

Thoughts on Leadership: Dream a Little, Win Big

This week my travels found me in Park City, UT and Salt Lake City, UT, then in Southern California for team meetings at our HQ in Irvine. But instead of focusing on the business of the week, I want to instead detail my time spent in SLC, where I was honored to help present our “Love Your Home” Sweepstakes grand prize winner, Aaron Zimmerman, of Sandy, UT, with a $50,000 check. This was our third year running a “Love Your Home” Sweepstakes, (held in conjunction with HGTV), and we set a new Berkshire Hathaway HomeServices record with an astounding 5.7 million entrants, 77% above last year’s sweepstakes registration.

With such an incredible number of entries, you might think, “There’s no chance I’d ever win!” But someone must win, someone did win and for 2017 that person was Aaron Zimmerman. Beyond being a serendipitous moment for Zimmerman, his win marks a three-year-long turn of true serendipity for our Berkshire Hathaway HomeServices sweepstakes. Each year, our winner was someone who will use the money in an impactful, substantial way. Let me explain …

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Thoughts on Leadership: 11 Days of Travel

This week my travels find me on the final day of 11 days of straight travel, which is unusual for me because I’m typically home on the weekends. However, this week-and-a-half business adventure has certainly been worthwhile and I’d like to recap some of the highlights for you now …

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Paris Property Prices are Set to Reach All-Time Highs

By Mitch Lewis

A newly released survey by the Chamber of Notaries of Paris shows prices for real estate in Paris are on track to reach record highs this summer as buyers—particularly those from Italy and the UK—seek properties in the city’s in-demand districts or “arrondissements.”

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Thoughts on Leadership: Getting Back to Basics

By Gino Blefari

This week my travels found me first in Irvine at the HSF Affiliates headquarters with a series of meetings and one very special meeting with Gary Vaynerchuk.

With Gary Vaynerchuk, bestselling author, speaker and internet personality, also CEO of VaynerMedia, and Chris Stuart, SVP of Business Development and Operations for HSF Affiliates.

Then it was on to Las Vegas for Mike Ferry’s 2017 Superstar Retreat, a four-day intensive from one of our industry’s finest leaders all about strengthening your mindset, building your skills, increasing your productivity and catapulting profits to the highest level possible—in other words, the basics.

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How July’s Real Estate Trends Affected Buyers

By Gino Blefari

In July, the real estate market faced a housing-inventory challenge with several reports showing an increase in home prices and decrease in home sales. For example, CoreLogic Case-Shiller reported home prices rose 5.6%, setting an all-time high for the sixth consecutive month. And the National Association of REALTORS® said existing home sales were down 1.8%.

These numbers may give some pause at first glance, but considering the basics of supply and demand, it’s clear the number of sales have decreased due to a small pool of available homes paired with a high number of potential buyers on the market. This shows us that home prices that steadily increase box many home seekers out of the market.

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Thoughts on Leadership: Innovation in Austin

By Gino Blefari

This week’s travels found me in Austin, Texas … and what a place to be! Austin is a booming city overflowing with rich culture, a lively entertainment scene and incredible food. It’s no wonder it boasts one of the highest growth in the country in terms of population and jobs. In fact, according to the latest estimates, Austin adds 159 people per day to its metro-area population.

After spending several days in Austin, I can see why so many people are eager to move there. Fun fact: Whole Foods’ flagship location can be found in downtown Austin and it’s an 8,000-square-foot market unlike any other. The Whole Foods Market Inc. worldwide headquarters is also located in Austin, which practically ensures city dwellers there remain focused on healthy eating. As I always say, a large part of effective leadership is maintaining your energy, which comes from regular exercise and a mindful, nutritious diet. Relatedly, Austin was named by CNBC as a top city for launching a tech startup and has a thriving entrepreneurial community of small businesses and innovative leaders.

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