How to Work Your Referral Database

Kat Hitchcock, agent with Berkshire Hathaway HomeServices California Properties and member of the national REthink Council, is a huge believer that your database is the lifeline of an ever-expanding real estate business. In this vlog, she explains how to work your referral database to generate leads and reach new levels of success.

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Thoughts on Leadership: Let’s Contemplate Complacency

By Gino Blefari

This week my travels found me in Las Vegas for Mike Ferry’s Superstar Retreat with HSF Affiliates COO Chris Stuart and our entire business development team. I’ve written before about the efficacy of Mike’s events and I was motivated to attend this one by one terrible word: complacency.

There’s a great line I often recite: “I call complacency the most insidious disease in the world; it just sits there on your shoulder and tells you whatever you’re doing is OK.”

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Thoughts on Leadership: Longevity and Leaders

By Gino Blefari

This week my travels found me in Westlake Village, CA, to meet with Bob Majorino and the team at Berkshire Hathaway HomeServices California Realty. Bob is the CEO and owner of California Realty and a dedicated real estate industry veteran.

In fact, just spending time with Bob and his agents, managers and staff at his brokerage, made me think about the idea of longevity and its power to create positive change and propel a business—and its loyal sales professionals—ever forward. What makes someone stick around? What makes someone leave?

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Thoughts on Leadership: How Elite Leaders Lead

By Gino Blefari

This week my travels find me in Kona, Hawai’i for the 2018 Berkshire Elite Circle Conference, a truly elite retreat that our team hosted at the Four Seasons Resort Hualalai.

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Is It Time to Hire an Assistant?

By Andy Blake

A question I’m asked frequently is, “How do I know when it’s time to hire an assistant?”

As a real estate agent, it’s easy to get used to doing everything yourself; you work hard to cut costs and try to juggle it all. However, there is a point when too much work can burn you out and hurt your business. Here are a few things to take into consideration when trying to decide if it’s time to send for help:

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Thoughts on Leadership: Make A Difference

By Gino Blefari

This week my travels first found me in Northern California, preparing for the upcoming Berkshire Elite Circle Conference. This morning, I departed for Hawaii, and I’m en route to the Big Island as I write this to you now.

Another important milestone of the week happened in celebration of a longtime friend. Between conference calls and emails, I took time to honor a titan of our industry, Mike Ferry, on his birthday, which took place yesterday.

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Thoughts on Leadership: More About Negotiation

This week my travels found me first in New York City for meetings with prospective brokerages then back to Irvine at our HSF Affiliates headquarters. I’m a big fan of the idea that new eyes see old things in new ways and that’s why I am constantly listening to books. It’s also why I often re-listen to those books that have a deep and profound impact on my business, philosophy and life. Recently, I gave a second listen to Never Split the Difference, an enlightening book by former FBI lead hostage negotiator, Chris Voss.

In today’s post, I want to outline five additional pieces of wisdom he puts forth that I think you’ll find useful in your own business negotiations:

Using Your Social Media Powers

By Laurie Duepner

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How to Hold a Successful Open House (And Generate Leads While Doing It)

By Dallas Eichers

Everyone seems to be looking for a magic wand to generate leads. Wave your wand once and buyers and sellers are delivered right to your office door. Of course, there’s no such thing and lead generation programs offer the next-best solution, though not all programs are effective and some are too expensive to be worthwhile. Don’t get me wrong: There are agents who are wildly successful using lead-generation programs but the majority of real estate professionals tend to throw money at systems with few results.

What’s an agent to do when looking to generate new leads and meet new people? The answer is simple: Hold open houses!

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Thoughts on Leadership: The Power of Negotiation

By Gino Blefari

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