Thoughts on Leadership: Be Unstoppable

By Gino Blefari 

This week my travels find me in San Diego to attend Tom Ferry’s Success Summit. The theme for Summit 2015 is “unstoppable,” a powerful word with many applications in life and business. In a recent blog post, Tom detailed five easy steps to achieve an unstoppable mindset and I’d like to highlight them now:

  1. Have a powerful name for prospecting. As Tom explains, don’t just call your customer outreach efforts “prospecting time.” Label the act something powerful, inspiring and motivating. Try calling it “wealth creation time” or “making an impact on my community time.”  This way, you’re already in a better mindset before you even pick up the phone.
  2. Get your body in motion. If your body is awake, your mind will follow. Jump up and down, go for a brisk walk, dance if you have to … anything that will give you the energy boost you need to feel unstoppable.
  3. Have a mantra. Tom calls these “Affirm-Actions.” What you say to yourself before you contact a client or even before you get out of bed in the morning, will determine your mindset for the rest of the day.
  4. Listen to music. Lao Tzu once famously said, “Music in the soul can be heard by the universe.” Why? Because music has the ability to inherently transform not just your entire self but also the way you interact with others. Listen to your favorite “pump up” song before a big meeting or presentation and you’ll be guaranteed to bring more positivity and enthusiasm to the interaction.
  5. Play the perfect game vs. drama. Take one thing each day, whether it’s a meeting or an important call or a listing you’re itching to win and, whatever happens, declare it perfect. If you score the listing, perfect! If the sellers decide to go with someone else, perfect! No matter the outcome of the situation, tell yourself it’s nothing short of ideal. Why? Because the minute you get caught up in the drama of losing a potential client or sale is the minute you miss out on the 10 other opportunities waiting for you around the corner. Don’t waste time on what could’ve or should’ve been. Tell yourself that whatever happens is the perfect thing for you.


So, what’s the message?  As Tom Ferry would say, being unstoppable takes work but it’s completely worth it in the end. Because unstoppable means more than just a temporary inclination; it’s a long-term, successful state of mind.

GINO BLEFARI is CEO of HSF Affiliates LLC. You can follow Gino on Facebook and Twitter.

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