Pictured above (L to R): John Thompson; Gino Blefari; Brian Buffini; Tom Tognoli; Darren Hardy; Dermot Buffini; Brian Wildermuth; and Mike Lancaster backstage just moments before Darren Hardy addressed the crowd.
By Gino Blefari
This week my travels again found me in San Diego for the Buffini & Company 2015 Mastermind Summit. Each year I try to attend this spectacular event and each year I walk away with new insights that can be applied to every aspect of business, leadership and life. (As Brian Buffini, founder and chairman of Buffini & Company said, “Our mission is to impact and improve your business and your life; plain and simple, we are here to help.”) So what, you may ask, was my big takeaway in 2015? I’ll sum it up with two words: All In.
In fact, “All In” was the official theme of this year’s Mastermind Summit. It’s also an idea I can wholeheartedly stand behind. Here’s how Brian Buffini explained the concept in a recent article: “When players go ‘all in,’ they push all of their chips to the center of the table, confident in their skill and knowledge of the game that they have a winning hand,” he said. “They’re not playing to play; they’re playing to win!”
However, going All In isn’t just about laying it all on the line one time and hoping for the best; All In is a philosophy that must be at work constantly—from new partnerships to new deals—and must permeate every single thing you do. Buffini lists three key areas where it’s essential to be All In:
Be All In as a leader. If you ask for productivity, innovation and hard work from your team then shouldn’t you extend the same courtesy to them? Make sure that while your team is giving it their all, you’re also working your hardest to set an example for the kind of commitment you expect of others.
Be All In on your goals. Stay steadfast to your goals and follow through. Hold yourself accountable for achieving these goals and assess your progress regularly. This way, you’ll know you’re doing everything in your power to complete the tasks you set out to accomplish.
Be All In with your relationships. In real estate—and, I’d argue, in most industries—a client relationship should be an ever-evolving thing, forever growing and strengthening with the passage of time. Too often, agents lose track of their customers after a deal is closed. Remain All In with your relationships by keeping up with your clients well past the papers are signed. Send them birthday cards or make a quick check-in phone call to see how they’re doing. You never know when a past client will refer you to a new one, or when he or she might need your services again.
So, what’s the message? Right now, as you read these words, pledge to go All In, just as Brian Buffini describes. It’s a philosophy that is sure to see you winning in business … and life.
GINO BLEFARI is CEO of HSF Affiliates LLC. You can follow Gino on Facebook and Twitter.