This week my travels find me in Boca Raton, FL but instead of talking about my meetings in the Sunshine State, I want to instead share a brilliant marketing idea I discovered on a recent trip to Dallas. The idea brings to light the importance of creative disruption and how in business you must develop, consider, reconsider, refine and modify any proposed solution to a problem in order to achieve sustainable success.
So, what’s the message? This concept of creative problem-solving, I must admit, is on my mind at the ideal time; just this afternoon, we announced four new members who will join our national REthink Council, a Berkshire Hathaway HomeServices program focused on changing the real estate market of today … and tomorrow. The top-producing, Millennial members of this group have the passion and mindset needed to effect real progress. They’re all about collaboration, learning and are genuinely interested in helping our network brokers to perpetuate a vibrant culture. Learn more about our new national REthink Council appointments here.