Redefining SEO in the Real Estate Industry

As I am sure everyone in the entire network is instantaneously aware, the iconic acronym, SEO, stands for “Search Engine Optimization.” Essentially every viable company in the world that operates in the online space is constantly contemplating how they can improve their search rankings be it paid or organic.

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The Money that Powers ‘Free’: When a Discount Costs you More

By Berkshire Hathaway HomeServices CEO Chris Stuart

There’s a 130-year-old giant whose been largely “napping” for the past 40 years. But, it appears that the D.C. machinery is gearing up to poke the old giant into action. And who is this giant? It’s the FTC’s antitrust laws born in 1890. The Wall Street Journal’s Jacob M. Schlesinger, Brent Kendall and John D. McKinnon address the escalating situation that could put some of the world’s largest tech companies in the antitrust spotlight in their article, “Tech Giants Google, Facebook and Amazon Intensify Antitrust Debate.”

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Thoughts on Leadership: A Time to Celebrate

This week my travels found me in the vibrant city of San Antonio for our 2018 Berkshire Hathaway HomeServices Sales Convention. It was an incredible 36 hours of learning, growing, collaborating, networking, sharing, connecting and most importantly, celebrating. At Sales Convention, I have the opportunity to see people I may only have a chance to network with once a year. Together, we celebrated the success in our network – top agents, top teams, top brokerages – and we celebrated the growth and strategic direction of our brand.

The event kicked off Sunday morning with our broker pre-con meetings followed by our lively Vendor and Exhibitor Showcase. Then, Monday morning was General Session Day 1. Throughout every presentation, we celebrated Sales Convention’s official theme of innovation and explored the concept as a way to create balance between high tech and high touch, the old and time-tested with the shiny and new. I was honored to deliver a keynote about the state of our current real estate union (and where it’s going), which was followed by a keynote on marketing in our attention economy, given by Chris Stuart, SVP of Business Development and Operations at HSF Affiliates.

After General Session, it was off to celebrate our minds, with University courses from world-class speakers and coaches. Finally, Monday night we celebrated, Texas style, at The Rock on Rodeo, where attendees enjoyed a great concert by GRAMMY-award-winning band, Little Big Town.

On Tuesday, we began the day with awards and a deeper dive into our marketing initiatives. If you were at General Session you’d know it was an ode to celebration, complete with acapella singers, joyous award winners and even a Broadway star who serenaded our five-, ten-, fifteen-, twenty-, and thirty-year Legends. The day continued with many more breakout sessions and I was thrilled to see a packed house for my own session, “Mr. Say and Mr. Do.” The session was a discussion with Allan Dalton, a new member of our HSF Affiliates executive team and the former CEO of realtor.com.

Finally, we ended Sales Convention in celebratory form with our Comedy Connection to benefit the Sunshine Kids, where famed comedians had the crowd laughing throughout the night. Raising money for the Sunshine Kids is a cause I will forever celebrate.

In fact, if you haven’t already guessed, celebration is the theme of today’s post because too often leaders forget just how important it can be. Your team and brokerage’s accomplishments deserve recognition. Any achievement, no matter how big or how small, deserves to be celebrated.

When you celebrate your success, you’re inspired to achieve more of it. And when you celebrate success among colleagues and friends, you connect more deeply, forge stronger relationships and build the kind of positive culture that allows for sustainable success. There’s nothing wrong with having fun. If you can do it while also working incredibly hard to achieve your goals, it means you’re striking the right kind of balance in your life. Because to celebrate is to remember the good; it’s a chance to refocus our energies from whatever challenges we face on the road to professional success and recall how very far we’ve come.

So, what’s the message? It’s one I was reminded of in San Antonio and hope you’ll take to heart the rest of this year and beyond. Celebration, just like the kind on display at Sales Convention, is in essence the reinforcement of motivation that carries us through to the next achievement. As Oprah Winfrey once famously said, “The more you praise and celebrate your life, the more there is in life to celebrate.”

Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

A white paper study by Berkshire Hathaway HomeServices’ re_think Council leadership.

The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to dive deeper into what makes them successful and went back to the basics. Instead of focusing on next-level tools, the Council unanimously agreed it’s not about technology; it’s about leveraging technology to streamline a profitable business. This white paper, “Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?,” covers the national re_think Council leaderships’ findings to take lead generation to the next level. Read it today.

Augmented Reality in Real Estate

By Kyle Rank

Watch this video to discover how real estate professionals are using augmented reality to enhance the home buying experience!

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Thursday Thoughts on Leadership: Connecting at Inman Connect

By Gino Blefari

This week my travels found me in San Francisco for Inman Connect (to browse the social coverage from the event, check #ICSF). Inman Connect always proves an amazing opportunity to create and build relationships while brainstorming breakthrough ways to grow a business and this year—with an incredible lineup of speakers and motivated attendees—was no exception. Featured speakers included: Amanda Kahlow, CEO and founder of 6sense; John Thornton, partner lead at Google; Pam Costa, coach at Down To There; Amy Bohutinsky, COO at Zillow Group; Robert Thomson, chief executive at News Corp; Kelly Stonelake, creative at Facebook and Instagram; and social media maestro Gary Vaynerchuk, CEO of VaynerMedia, who closed the conference with a riveting talk about the importance of social marketing to genuinely connect with clients.

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What’s the ROI of Using Social Media in Real Estate?

By Victor Quiroz

Facebook, Twitter, Instagram, YouTube and more recently, SnapChat, are all social media platforms that can capture the attention of potential millennial clients. Why? Because most, if not all, of these platforms are now part of millennials’ daily life. Social media sites and apps are their preferred tool to stay connected to the world.

Let’s examine this trend by the numbers: Entrepreneur Magazine found that millennials check their social media platforms via a mobile device an average of 43 times per day! A January 2015 Forbes survey revealed 87% of millennials use between two and three tech devices for social media on a daily basis. The American Press Institute said 88% of all millennials get their daily news from Facebook or some other social media platform.

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Open Houses: Best Practice or Not?

By Todd Waller

The decision to sell your home, the place you have lived for years and where you created memories, is no easy decision.

Still, the process of selling your home should be as smooth as possible. Proper research, pricing and marketing will produce a sale in the shortest amount of time possible, for the highest price, and the least amount of inconvenience.

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Differentiate Your Business with Place Pins

By Lisa Schultz

Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.

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Innovative Marketing Ideas

By Adam Briley

Are you looking for new and different ways to market to potential clients? Watch this video by Adam Briley of Berkshire Hathaway HomeServices Ambassador Real Estate for more!

ADAM BRILEY is a real estate innovator and agent with Berkshire Hathaway HomeServices Ambassador Real Estate. He is also a member of the REthink Council. Visit his website www.brileyhomes.com, find him on www.facebook.com/BrileyHomes or tweet him @BrileyHomes.

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