Posts tagged:social media

Thoughts on Leadership: Crushing It

By Gino Blefari

This week my travels found me first working from Northern California and today in Las Vegas for a dinner meeting with Mark Stark, CEO of Berkshire Hathaway HomeServices Nevada Properties, Berkshire Hathaway HomeServices Arizona Properties and Berkshire Hathaway HomeServices California Properties. Mark’s company was represented at our recent Mavericks meeting, a think tank of network CEOs created to discuss the performance of our brokerages. As the saying goes, “When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.”

It’s an interesting concept to explore—the idea that measured performance equates to a faster rate of success—especially this week when I’ve had the opportunity to listen to Gary Vaynerchuk’s new book, Crushing It. Ultimately, the book is all about how your individual performance can either wade in perpetual mediocrity or, for the inspired leader, allow you to achieve your dreams. If your performance is the latter, then you’re crushing it.

Continue Reading

Posted by rethinkcouncil

Thoughts on Leadership: See You in San Antonio

By Gino Blefari

This week my travels find me first in Northern California and next in San Antonio, where preparations are underway for the 2018 Sales Convention, which commences Sunday, March 4. Our theme this year, as you know, is innovation, and I’m honored to be delivering a keynote speech about the definition of innovation and the ways in which innovation is—and should be—ever-present in our businesses and lives.

As a preface to what I’ll soon be saying onstage, one of the main questions I’ll seek to answer is how we as an organization can strike the appropriate balance between high-tech and high-touch to propel our brokerage network and its members forward. How can we juxtapose an ever-evolving digital landscape with a growing renaissance to connect beyond the computer screen and the smartphone to add much-needed humanity back into our personal interactions?

Continue Reading

Posted by rethinkcouncil

Thoughts on Leadership: Be Relentless

By Gino Blefari

This week my travels found me first in Northern California for a lunch with best-selling author and communications guru, Carmine Gallo, then in Southern California—specifically in the City of Industry, CA—for Relentless. The annual event, through interactive educational sessions and keynotes, details ways attendees can navigate daily obstacles while improving their lives both personally and professionally. As always, it was hosted by my friend Danny Morel, also broker/owner at Intero Real Estate Services of Southern California and a real estate coach. I’ve known Danny for almost 20 years, even well before his Intero days and then when he came to own an Intero real estate franchise. Now, he’s crushing it in his brokerage’s market of Rancho Cucamonga, CA, on social media, and through the inspiration he imparts to tens of thousands of aspiring real estate agents nationwide.

Relentless is all about that passion Danny so clearly possesses, and it’s a passion not only to make his own wins a reality but also to help others accomplish their goals, too. I couldn’t have been more honored to join Danny onstage to talk about such an important topic.

Continue Reading

Posted by rethinkcouncil

Five Tips for Great Ratings and Reviews

By Tiffany Curry

You’ve seen them everywhere and if you’re like most people, you hide from them. You shut off your computer; you put down your phone. What am I talking about? Online customer reviews.

More than ever, consumers are searching online for competent service providers and the largest investment of their lives—a home—is no exception. With the rise in popularity of online searches comes the sometimes-dreaded online reviews.

Continue Reading

Posted by rethinkcouncil

Thursday Thoughts on Leadership: Connecting at Inman Connect

By Gino Blefari

This week my travels found me in San Francisco for Inman Connect (to browse the social coverage from the event, check #ICSF). Inman Connect always proves an amazing opportunity to create and build relationships while brainstorming breakthrough ways to grow a business and this year—with an incredible lineup of speakers and motivated attendees—was no exception. Featured speakers included: Amanda Kahlow, CEO and founder of 6sense; John Thornton, partner lead at Google; Pam Costa, coach at Down To There; Amy Bohutinsky, COO at Zillow Group; Robert Thomson, chief executive at News Corp; Kelly Stonelake, creative at Facebook and Instagram; and social media maestro Gary Vaynerchuk, CEO of VaynerMedia, who closed the conference with a riveting talk about the importance of social marketing to genuinely connect with clients.

Continue Reading

Posted by rethinkcouncil

Creative Marketing: How an Instagram Takeover Can Boost Your Business

By Crescent Seward

It’s no secret Instagram is a wildly popular social media tool for real estate agents, and not only to share gorgeous listing photos but also to generate leads. For years now, agents have gravitated toward visual-friendly Instagram as a powerful mobile platform to market themselves and their businesses. But the world of social media moves faster than you can say “new Snapchat filters” and now, it’s time to mix things up.

Continue Reading

Posted by rethinkcouncil

#GoodToKnow: How One Berkshire Hathaway HomeServices Affiliate is Getting Innovative on Instagram

If you maintain your company’s Instagram account you’re probably familiar with this dilemma: How do you showcase your agents in a way that doesn’t seem promotional but helps them market themselves and their businesses?

Continue Reading

Posted by rethinkcouncil

Why Periscope Is Perfect for Your Business

By Lisa Schultz

Let’s face it: There are technology updates every second of every day and it’s hard to keep up. One of the latest innovations to hit the social media world is a new app called Periscope. It isn’t just another photo sharing app or a place to post your next status update, Periscope truly is a game-changer for both the social community and for real estate.

Continue Reading

Posted by rethinkcouncil

Thoughts on Leadership: Generation Now

By Gino Blefari

From every angle, millennials are shaping the future of real estate, whether they’re potential first-time buyers embracing homeownership or recent college graduates joining a brokerage, eager to launch real estate careers. For any business leader asking what the future looks like, the answer comes wrapped in a millennial bow. And even if this certainty is understood, how to reach the millennial is still muddled by a haze of social media, mobile marketing and other millennial-focused trends.

Continue Reading

Posted by rethinkcouncil

How to Strategically Use Facebook Dark Posts

By Lisa Schultz

Is Facebook part of your social media plan? How about part of your advertising plan? If you’re not currently using dark posts to advertise on Facebook, you’re missing out on one of the best Facebook tricks in the book. Dark posts can help you boost engagement, drive traffic to your website and generate leads.

What is a dark post?

Continue Reading

Posted by rethinkcouncil

No more posts.