Has it been years since you were actively executing direct mail campaigns? You’re not alone. Many businesses made the switch to digital marketing campaigns years ago with the hopes of reaching larger target markets at a reduced cost. Some were able to achieve their goals from internet marketing alone. Yet most have not been able to achieve the results they expected from exclusively advertising on the web.
By Crescent Seward
It’s no secret Instagram is a wildly popular social media tool for real estate agents, and not only to share gorgeous listing photos but also to generate leads. For years now, agents have gravitated toward visual-friendly Instagram as a powerful mobile platform to market themselves and their businesses. But the world of social media moves faster than you can say “new Snapchat filters” and now, it’s time to mix things up.