By Tiffany Curry
You’ve seen them everywhere and if you’re like most people, you hide from them. You shut off your computer; you put down your phone. What am I talking about? Online customer reviews.
More than ever, consumers are searching online for competent service providers and the largest investment of their lives—a home—is no exception. With the rise in popularity of online searches comes the sometimes-dreaded online reviews.
By Ellen Hill
The best advice I ever got was from a top-producing agent at my company. On my first day in the office, I strolled in, iPad in hand, ready to learn the real estate secret handshake and the office WiFi password. But instead of rattling off business apps I might use or online marketing systems to try, he sat me down in the biggest conference room at Berkshire Hathaway HomeServices Georgia Properties in Marietta, GA and simply spoke to me, one real estate professional to another. “Always remember that people want to work with people they like,” he said. “Business is just that simple.”
I quickly learned that he was right. Scripts and high-gloss brochures are great but at the end of the day, people want to work with people they like.
And that’s where Instagram comes in. Through photos and videos, the platform allows me to express exactly who I am so prospective clients can decide if they like me beyond my great listings, market data or awards. Because the platform is so popular, I’m able to reach a high volume of people in a short amount of time while being authentic and true to myself. It’s an easy way to win friends and influence listings, I promise.
But if you haven’t quite mastered being Instagram-authentic, here are eight tips to help:
By Lisa Schultz
Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.
By Lynn Minnick
A few years ago, after binge-watching 30 Rock on Netflix, I reflected upon the lessons Tina Fey taught me that applied to my real estate career. Today, it’s Amy Poehler’s turn, through her unforgettable Parks and Recreation character, Leslie Knope.
Leslie helps to inspire my business in several ways:
By Anthony Turco
It’s that time again — the time real estate agents around the country anxiously await all summer and winter long: the spring buying season.
By Todd Waller
Last week, I wrote about historically low levels of inventory experienced in real estate markets around the country and how the lack of properties might affect buyers. Today, I want to talk about what this market condition means for sellers, especially as we remain in a “seller’s market” heading into spring.
As frustrating as lack of inventory can be for buyers, it sounds like a great time for sellers, doesn’t it? Well, when it comes to the final sales price and the time on market, you would be generally correct. But there is one little thing called convenience and it can quickly become an issue.
By Adam Briley
Are you looking for new and different ways to market to potential clients? Watch this video by Adam Briley of Berkshire Hathaway HomeServices Ambassador Real Estate for more!
ADAM BRILEY is a real estate innovator and agent with Berkshire Hathaway HomeServices Ambassador Real Estate. He is also a member of the REthink Council. Visit his website www.brileyhomes.com, find him on www.facebook.com/BrileyHomes or tweet him @BrileyHomes.
By Player Murray
The office of the future is a reality these days, and many are embracing the new look, feel and atmosphere of today’s work spaces. But how do you get from where you currently are—the traditional office space you’ve been in for years—to that shiny, new space that’s so different in many ways?
I’m going to be honest (because I just went through it), there are a lot of moving parts. A lot.
By Gino Blefari
“When it comes to setting goals, the law of diminishing returns is as real as the law of gravity.” – The 4 Disciplines of Execution by Chris McChesney, Sean Covey and Jim Huling
It’s an age-old tradition: The clock strikes midnight. It’s Jan. 1 and we mentally run through our list of resolutions for the new year, ready to conquer all of them. And by New Year’s Eve of the following year, we celebrate our accomplishments, satisfied with the fact that we’ve achieved every single goal we set out to attain, right? Well, maybe.
By Kyle Rank
Do you remember when real estate was conducted solely through office visits, phone calls and only with pen and paper? Or perhaps you get a feeling of nostalgia thinking about how you couldn’t wait for the next newspaper edition with your newest listing advertisement?
Business looked different not so long ago. Agents would sketch out their negotiations on a scrap piece of paper. Transactions would start and end with a firm handshake agreement. Some people refer to this era as the “good ol’ days.”
REthink report 