This week my travels find me in Boca Raton, FL but instead of talking about my meetings in the Sunshine State, I want to instead share a brilliant marketing idea I discovered on a recent trip to Dallas. The idea brings to light the importance of creative disruption and how in business you must develop, consider, reconsider, refine and modify any proposed solution to a problem in order to achieve sustainable success.
By Crescent Seward
It’s no secret Instagram is a wildly popular social media tool for real estate agents, and not only to share gorgeous listing photos but also to generate leads. For years now, agents have gravitated toward visual-friendly Instagram as a powerful mobile platform to market themselves and their businesses. But the world of social media moves faster than you can say “new Snapchat filters” and now, it’s time to mix things up.
By Gino Blefari
This week my travels first found me in Burbank, CA for the transition of Century 21 Crest Real Estate, now operating as Berkshire Hathaway HomeServices Crest Real Estate. This fine brokerage has 25 proud years serving Burbank, La Crescenta and Sunland and is on a mission to grow. At their transition event, you could practically feel the excitement in the air; everyone on that team is ready to go forward as a member of the Berkshire Hathaway HomeServices family.
After Burbank, I was on my way to Dallas to get ready for the 2016 Berkshire Hathaway HomeServices Sales Convention. (Be sure to follow the brand on Twitter, Instagram and Snapchat for the latest updates from the #REvdUp2016 event.) I took my usual Uber to the airport in California and once in Dallas, was planning to call an Uber again to take me to the Omni Hotel. I must confess I’m no stranger to the app-based taxi service, which I find convenient and always reliable in getting me where I need to go. I’m also intrigued by Uber’s steadfastness in the face of certain speed bumps on their road to success. So far, long-standing regulations and legal obstacles haven’t stopped the company from finding rapid and expansive growth.
So, here I am in Dallas, about to call my Uber when I notice a new option on the screen: “UberPITCH,” it reads. Immediately, I’m intrigued.
Thoughts on Leadership 