This week my travels found me first in San Diego, where I was invited by Sam Guillen and John Stenberg of Berkshire Hathaway HomeServices California Properties to speak to the team. From there, I went to Irvine, CA and end my week in San Jose, CA, where Robert Cruz will be installed as president of the National Association of Hispanic Real Estate Professionals® (NAHREP) Silicon Valley. This week I also took the opportunity to finish my business plan for 2017 and will have my entire year mapped out by Saturday, Oct. 1.
Some might ask, a business plan in October? Yes, you read that right. Because over the decades I’ve worked in real estate, I’ve learned most real estate agents—and most companies—have a cash flow problem during January and February. The perennial issue makes sense when you understand that real estate works on a 90 day cycle; what you do today will pay off three months from now and concurrently, what you don’t do today will cause suffering and headache three months down the road.