Sacred Ground

By Stephen Phillips 

I made a serious mistake one day when I first started at the predecessor to Berkshire Hathaway HomeServices. I was coming in from several years of strategic consulting and I had recently written a series of articles about the challenges facing real estate companies. In one article, I discussed marketing in the modern age and the importance of a corporate cause that signals to consumers the values by which a company lives and does business. Not just hot air, but deep commitment to a great cause.

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New Affiliate Is Good to Know in Wellfleet, MA

By Kevin Ostler

Broker Mandy Robinson’s Prudential Cape Shores Real Estate brokerage becomes Berkshire Hathaway HomeServices Cape Shores Real Estate May 19. The broker this week received an early transition present while on a listing presentation in her Cape Cod, MA market.

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#17 Thoughts on Leadership: The Coincidence of Connection

By Gino Blefari

This week, my travels took me from Denver to Omaha to St. Louis but our story begins west of the Gateway City, in Irvine, CA at the HSF Affiliates headquarters …

Each morning in Irvine, I try to follow the same routine: I wake before sunrise and walk to the hotel coffee shop near our offices for some quiet, meditative moments to prepare for the day ahead.

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REthink Report Re-launch

At HSF Affiliates and Berkshire Hathaway HomeServices we have an unofficial motto whenever we create something new—and we’ve created hundreds of new things in the past two years—we say, “Launch thin and iterate.”

What we mean by that is, although we work very hard to make everything as good as it can be before we release it, we also recognize that nothing is perfect, nothing is ever finished, and we will always be working to improve. Our process is launch, learn, improve and repeat. That’s why you will notice today a new format for the Rethink Report. This publication has only been in existence for a short time, but we saw a number of ways to improve it, and we’ve implemented them starting today. We hope you like it. Please let us know.

Stephen Phillips
Chief Operating Officer, HSF Affiliates
President, Berkshire Hathaway HomeServices

#05: Thoughts on Leadership: The Battle of Business

By Gino Blefari

We all have our heroes.

The altruistic, esteemed characters who, in our minds, occupy a space no one else can ever fill.

For me, one of those heroes is General George S. Patton, a man best known for his command of the Third United States Army during World War II. Not only does Patton win the title of hero because he was a brilliant U.S. commander and leader but also because he was such a man for my own father, who served under Patton during the Battle of the Bulge, a major World War II German offensive fought in Belgium, Luxembourg and Germany from December 1944 to January 1945. (My father would go on to receive two purple hearts for his bravery fighting with Patton’s Third Army.)

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Ten Tips for Winning the Listing

By Marsha Kotlyar

This summer I had the honor of participating in a panel discussion at the INMAN CONNECT Real Estate Conference in San Francisco.

The topic of the panel was “Winning the Listing: What Sellers Expect” and I was one of three professionals speaking to the large group of real estate agents. I enjoyed the experience and our panel shared a lot of insight, and so I thought I would share my 10 takeaways from the discussion.

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#03: Thoughts on Leadership: Giant Qualities Inspire Success

By Gino Blefari

It’s been a terrific few days in New Jersey.

I was honored to speak to agents and managers of Bill Keleher’s Somerset-based Berkshire Hathaway HomeServices New Jersey Properties; then sprinted over to Secaucus to address attendees of Tom Ferry’s 2014 Blueprint Conference. I loved both experiences and am in awe of the talent, passion and experience I observed in the professionals I met.

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Content Marketing Strategies for the Referable Agent

By Lisa Schultz

There’s no denying that technology has changed the face of the real estate industry.

However, the business of referrals is still a tried-and-true method for creating a successful book of business. In a sea of websites, blogs and social media that provide an endless – and oftentimes overwhelming – barrage of information, it can be difficult for a real estate professional to stand out from the competition, or even to get noticed. Content marketing has become an increasingly useful tool for agents looking to separate themselves from the pack.

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State-of-the-Art Technology at Berkshire Hathaway HomeServices

By Sean Cawley

It’s obvious that everyone is buying products online these days.

From clothes to electronics and even homes, if you know what you’re looking for, it’s probably available on the web. In fact, with more and more Berkshire Hathaway HomeServices clients starting their home searches online, it’s no surprise that the Internet is now a major force in helping consumers find their perfect house. As a Berkshire Hathaway HomeServices agent, I can confidently say that our brand provides a state-of-the-art shopping experience from start to finish.

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The Berkshire Hathaway Annual Shareholders Weekend in One Minute

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By Sean Cawley

I may be a West Coast resident now, but I was born and raised in Omaha, NE.

Home to Berkshire Hathaway Inc. headquarters, Omaha is also home to me and I make it a point to return each year to attend the Berkshire Hathaway Annual Shareholders Meeting with my brother, Brian Cawley.

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