How Do You Know When To Buy a Home?

By Jake Breen

In America, homeownership has always been considered a lofty goal, a dream that millions upon millions hope to make real. However, before these would-be buyers find homes, they usually rent. In the age-old rent vs. own debate, each generation seems to have its own idea about what is right. Baby Boomers tend to ask, “Why rent when you can own?” And millennials typically assume it’s always better to rent than own, at least when you’re first entering the job market and disposable income is limited. As rates of homeownership fluctuate, economists look to these differing ideologies to try to figure out just where America stands.

So, when is it better to rent than own? In the long run, it’s always better to buy. Buying a home is an investment in your future. However, many factors come into play when purchasing a home including timing and local market conditions.

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Innovative Marketing Ideas

By Adam Briley

Are you looking for new and different ways to market to potential clients? Watch this video by Adam Briley of Berkshire Hathaway HomeServices Ambassador Real Estate for more!

ADAM BRILEY is a real estate innovator and agent with Berkshire Hathaway HomeServices Ambassador Real Estate. He is also a member of the REthink Council. Visit his website www.brileyhomes.com, find him on www.facebook.com/BrileyHomes or tweet him @BrileyHomes.

For Valentine’s Day, A Love Letter to Your Future Client

By Maggie Aiken

Dear Future Buyer,

I am so excited to start this journey of finding a house with you. Let me start by telling you a little bit about what I do as your real estate agent and how I am going to make this process as smooth and enjoyable as possible.

I have access to the Multiple Listing Service (MLS) along with an outlet of agents who work together to make sure we know about all properties that are on the market or coming on the market in your area. I also have access to all houses that are listed, so you don’t have to worry about calling owners and listing agents yourself to schedule showings. Another huge plus is that the vast majority of sellers will compensate me to represent you – so there is really no reason to try to take on this process alone! The seller is represented by a listing agent, who is working in the seller’s best interest. Considering this is one of the biggest financial purchases you will make in your lifetime, don’t you want to have someone who is solely representing you throughout the entire process?

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The Interview: Four Questions You Should Ask Any Agent

By Darrin Friedman

You may have noticed that there are a whole lot of real estate agents out there in the world, any one of whom would be thrilled to have your business. From your mother’s best friend’s nephew—you know, the kid who got his license last week and has never actually helped anyone purchase a home—to the top agent in your region who represents the very best of what the name REALTOR® stands for, and every agent in between; the sheer volume of practitioners can seem overwhelming.

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Confessions of a Workaholic: How Teams Saved the Day

By Carrie Foley

I have a confession to make: I am a workaholic. How do I know? I’m never able to take my mind off my work and I’m always thinking about where my next buyer or seller will come from. Just one is never enough.

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How Winning a Super Bowl Relates to Real Estate

By Sean Cawley

Early last week, I had the privilege of attending Super Bowl XLIX Media Day, an event that took place not far from my Berkshire Hathaway HomeServices Arizona Properties office in Phoenix, AZ. What an amazing way to kick off the exciting days leading up to Super Bowl Sunday! Media outlets from all over the world were in attendance, and informed reporters were able to ask any question they wanted to team members from the Seattle Seahawks and New England Patriots. I listened in on several of the interviews and noticed a common theme in many of the players’ answers when asked why they were playing for the Vince Lombardi Trophy.

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Winning the Deal: Selling and Buying, Simultaneously

By Jill Griffin

Now that most of the country has officially pulled itself out of the housing recession, we are once again seeing sellers open their minds to selling their home and moving into a new one. Juggling the two deals can be intimidating and stressful. The timing, due diligence, and chaos of scheduling movers; the gap between closing dates, and ultimately, the sellers inheriting the risk of living without a home for some period of time. Figuring out how to ease your sellers’ minds could result in a double sale for you. This is why it is essential as real estate agents that we understand how to guide our sellers through the dual transaction.

Here are my tips:

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#Technology: How Much Is too Much?

By Kyle Rank

Do you remember when real estate was conducted solely through office visits, phone calls and only with pen and paper? Or perhaps you get a feeling of nostalgia thinking about how you couldn’t wait for the next newspaper edition with your newest listing advertisement?

Business looked different not so long ago. Agents would sketch out their negotiations on a scrap piece of paper. Transactions would start and end with a firm handshake agreement. Some people refer to this era as the “good ol’ days.”

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Build Relationships By Getting to Know Your Clients

By Lisa Schultz

As a real estate agent, acquiring clients is a large portion of your workload.

However, once you’ve found your prospects, obtaining and maintaining those relationships becomes one of your primary responsibilities. Many agents lose clients because they aren’t fully meeting their clients’ needs or expectations. For example, the clients may expect to hear from their agent more frequently than they are being contacted. If they are dissatisfied with the service received or expectations are miscommunicated, the client may choose to do business with someone else.

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The Haunted House Listing: A Ghost Story

By Sean Cawley

I’ve been asked on several occasions if I would ever list a haunted house.

And what better time could there be to think about that question than on Halloween? Haunted homes conjure up many images in my mind, from ghosts, ghouls and goblins to the movie Beetlejuice or even that Haunted Mansion ride at Disneyland.

So, would I list a haunted house?   Yes!

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