How to Win Business: Be the First

By Mark Brace

In my first-ever video for REthink Report, I’ll explain how to “Be the First.” Why is this practice so important for all real estate agents to understand? According to the National Association of REATLORS®’ latest profile of Homebuyers and Sellers, 66% of buyers and sellers worked with the first agent they interview.

But how can you be that first agent to get in front of potential clients? I’ve got some helpful tips and insight, so watch this video to find out more!

MARK BRACE is an agent with Grand Rapids, MI-based Berkshire Hathaway HomeServices Michigan Real Estate. He is also a member of the REthink Council. To contact Mark, visit his website www.markbrace.com, find him on Facebook at www.facebook.com/MarkBraceRealEstate or follow him on Twitter, @GRRealtor.

Posted by HomeServices of America

Harmonizing Hashtags: Thoughts on a Social Media Icon

By Nicolle Davis

You know what the hashtag is, right?

It’s this thing: #

I always knew it as a musical symbol, a tic-tac-toe or the pound sign on a phone. But over the past few years, this familiar symbol has taken on an entirely new significance in an entirely new space ─ online media.

Posted by HomeServices of America

Time to Celebrate: Happy Administrative Professionals’ Day!

By Kim Gellalty

Each year on this special day, I take time to recognize the hard work of my administrator and administrative team.

If you have an excellent administrative assistant, you know he or she is invaluable. Your administrative assistant is the one who holds down the office as you race across town to show a buyer a new listing that may have 10 offers on it already; he or she is the person you can count on to write that last-minute addendum to include the seller’s cat because you completely forgot that your buyers wanted little Fluffy. As life savers and organizers, administrative assistants are more than just extra help; they’re the backbone of your business, helping you build a successful real estate career now and well into the future.

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My Love Affair with Cloud Computing

By Carl Guild

Is the title for this blog post a little drastic? Maybe. But maybe not.

Let me break it down for you: Cloud computing has helped me increase my productivity exponentially and has completely changed my life. Because of cloud computing, I’m able to spend more time at home with my family. Everything is organized, efficient and simple. Cloud computing is always there when I need it to be, through the good times and the bad. Love is the only description that fits.

Posted by HomeServices of America

The Curious Case of Seller’s Markets: How First-Time Buyers Can Still Secure Their Dream Home

By Chuck MacPhee

It was 2005.

I was two years out of college, had a great consulting job, traveled the country, and got married. So what do you think the first thing this financially stable, 20-something newlywed did? Well, he fulfilled the all-American dream and purchased a home, of course.

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Does the Right Office Space Attract the Right People?

Why Office Design is More Important than Ever

By Player Murray

It wasn’t too long ago that many of us in the real estate business felt like we were heading toward a completely “mobile” business. Nowadays, we can do practically everything from our phones, tablets and laptops, and going “paperless” has become more and more common. Given how much business we can accomplish on the go, it would stand to reason that the physical office space is becoming less important to our agents, but I propose that just the opposite is true.

Posted by HomeServices of America

Social Media Marketing: Get Personal to Get Business

By Jill Griffin

Recently, a status update I posted on Facebook received 66 Likes.

And no, it wasn’t an engagement or a wedding announcement and it wasn’t a post about a new job – I love my job! It was an update about my ever-growing real estate business changing from Jill Griffin Homes to The Carrera Team. Now, 66 Likes may seem a little high for this kind of news but it’s pretty common for my Facebook posts to get a ton of Likes and comments.

Why? The answer is simple:

Posted by HomeServices of America

REthinking the Broker Tour

By Lynn Minnick

These days, I’m trying to be more efficient with my time, because there just aren’t enough hours in the day.

If I can combine some of my monthly real estate goals and activities in a way that makes the best use of my time, I’m all for it. If I can do all that and have FUN doing it, even better!

Posted by HomeServices of America

How to Enhance Your Listings’ Web Appeal

By Margaux Pelegrin

I live in Philadelphia where snow has become a four letter word.

February is traditionally the beginning of our ‘spring market’ and yet here we are at the end of the month and nothing feels like spring! Each week brings a new threat of yet another snow storm – keeping kids home from school, parents on the brink of insanity and buyers behind their computers trolling the Internet for new listings instead of walking through streets to look at properties.

While the winter weather is no doubt to blame for decreased inventory and sales, many popular real estate websites are reporting a 25% increase in traffic from December. But cold weather troubles aside, a lot of buyers are starting their home searches on the web, which means our web presentation of listings is more important than ever.

With that in mind, here are some tips to optimize your listings’ web appeal.

Posted by HomeServices of America

New School Technology, Old School Techniques

By Sam Guillen

I love ‘new school’ technology.

Some would say I’m addicted. I’d say I’m eager to adapt what’s new. After a long and productive day at work, who wouldn’t want to set the temperature for an evening bath from a tablet device? Or, watch your son smack a homerun at his baseball game from your cell phone while you’re at a business conference 2,000 miles away?

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