Long-standing Greater Cincinnati real estate brokerage merges with Berkshire Hathaway HomeServices Professional Realty

Picture above: Brent Woodlan, (left), regional manager of Berkshire Hathaway HomeServices Professional Realty’s new Middletown, OH office shakes hands with David Mussari, managing partner at Professional Realty.

Berkshire Hathaway HomeServices Professional Realty has some exciting news this holiday season: The Mason, OH-based brokerage just announced it will merge with Woodlan Realtors, a family-owned real estate office in Middletown, OH that has served the Greater Cincinnati area for more than 40 years. Founded in the 1970s and run by Brent Woodlan and his mother, Rita, since 1995, the Woodlan Realtors team had previous rejected acquisition offers … until the opportunity to join Berkshire Hathaway HomeServices arrived.

“We never really found a company that we were interested in,” Brent Woodlan told the Cincinnati Business Courier, adding that the Berkshire Hathaway HomeServices affiliation “just felt right.”

Following the merger, which will be effective Jan. 1, 2017, Woodlan will serve as regional manager for Berkshire Hathaway HomeServices Professional Realty. “I’ve always admired the name and the company,” he told the Courier. Woodlan also noted he’s looking forward to working with David Mussari, managing partner at Professional Realty. “[Mussari] pretty much treated his company like a family business and treated his agents like family. That was huge to me.”

Agents at the soon-to-be Professional Realty office in Middletown will gain access to Berkshire Hathaway HomeServices’ Global Network Platform, a powerful tool suite focusing on lead generation, marketing support, social media, video production/distribution and more. Beyond technology, the brand also provides national and international marketing support, professional education and the exclusive Luxury Collection for high-end listings.

All these products and services are sure to benefit Woodlan’s agents, who are navigating a Middletown housing market on the mend. “It’s been a really tough market since 2008 up until last year,” explained Woodlan. “I think it’s going to start building up again.”