REthinking Your Marketing Plan

By Lynn Minnick

If there’s one thing you take away from my post today, let it be this: Change is good. No, change is great. How do I know? Well, I recently made some changes to my business practices and I can already see the positive results. Let me explain …

I write a marketing plan each year as part of my strategic business planning but it’s a good idea every once in a while to revisit it and see what improvements I can make. I recently took a hard look at my goals and decided to make some much-needed changes. Here they are:

Posted by HomeServices of America

The Great Debate: Old vs. New Homes

By Jessica Botkin

There’s no right or wrong answer when it comes to the question of old vs. new in real estate.

Ask yourself, do you enjoy a home with character and timeless style? Or, are you a fan of the starting-from-scratch approach, which begins from the ground up—literally—and creates something new, modern, sleek and, energy efficient?

Posted by HomeServices of America

The Power of the Past Client

By Adam Briley

To maintain a successful real estate business, it’s critically important to look back in order to move forward; a majority of my business over the last few years has come from past client referrals.

So, how do you connect with clients long after a transaction is through?

Posted by HomeServices of America

For Success in Real Estate, It’s About the Little Things

By Todd Waller

[phone rings]

Me: Hey, Kristin! What’s happening today? Do you and Brian have any questions about the listing docs I sent you for review?
Kristin: (laughing) Geez, Todd! That’s impressive, answering the phone by addressing me by name.
Me: Really? It’s an old habit of mine.
Kristin: Habit?
Me: Yeah! Any time I talk with a client or customer on the phone, I capture their number and add their name to my contact list. That way, when my peeps call, I know who I’m talking with and likely what they want to talk about.
Kristin: That is really impressive! That makes me feel even more important and comfortable working with you. Nice touch.
Me: Thanks! Now, how’s the house coming along?

Posted by HomeServices of America

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