Build Relationships By Getting to Know Your Clients

By Lisa Schultz

As a real estate agent, acquiring clients is a large portion of your workload.

However, once you’ve found your prospects, obtaining and maintaining those relationships becomes one of your primary responsibilities. Many agents lose clients because they aren’t fully meeting their clients’ needs or expectations. For example, the clients may expect to hear from their agent more frequently than they are being contacted. If they are dissatisfied with the service received or expectations are miscommunicated, the client may choose to do business with someone else.

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#06: Thoughts on Leadership: Relatively Speaking

By Gino Blefari

Last week, I wrote about the physical challenges leaders must face, like General Patton navigating his troops through dangerous battles.

This week, I want to talk about the mental challenges created inside our head. And who better to discuss when matters of the mind are at stake than Albert Einstein?

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#05: Thoughts on Leadership: The Battle of Business

By Gino Blefari

We all have our heroes.

The altruistic, esteemed characters who, in our minds, occupy a space no one else can ever fill.

For me, one of those heroes is General George S. Patton, a man best known for his command of the Third United States Army during World War II. Not only does Patton win the title of hero because he was a brilliant U.S. commander and leader but also because he was such a man for my own father, who served under Patton during the Battle of the Bulge, a major World War II German offensive fought in Belgium, Luxembourg and Germany from December 1944 to January 1945. (My father would go on to receive two purple hearts for his bravery fighting with Patton’s Third Army.)

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The Haunted House Listing: A Ghost Story

By Sean Cawley

I’ve been asked on several occasions if I would ever list a haunted house.

And what better time could there be to think about that question than on Halloween? Haunted homes conjure up many images in my mind, from ghosts, ghouls and goblins to the movie Beetlejuice or even that Haunted Mansion ride at Disneyland.

So, would I list a haunted house?   Yes!

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Staging: How to Make a Home Irresistible

By Jill Griffin

Over the past few years, staging a home for sale has become standard practice, rather than an option.

Sellers are incredibly receptive to the idea and often ask me what they need to do to get top dollar for their home long before I can even bring staging up.

Buyers now get confused if they walk into a home that hasn’t been staged or prepped for the market. Often, they ask, “Is this house in pre-foreclosure?” Or, “Is this a rental property?”

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State-of-the-Art Technology at Berkshire Hathaway HomeServices

By Sean Cawley

It’s obvious that everyone is buying products online these days.

From clothes to electronics and even homes, if you know what you’re looking for, it’s probably available on the web. In fact, with more and more Berkshire Hathaway HomeServices clients starting their home searches online, it’s no surprise that the Internet is now a major force in helping consumers find their perfect house. As a Berkshire Hathaway HomeServices agent, I can confidently say that our brand provides a state-of-the-art shopping experience from start to finish.

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Ten Ways to Make ‘The Home’ Stick

By Todd Waller

Current real estate buyers … this post is about you.

Don’t worry; we’re not going to talk badly about you. In fact, we are going to discuss the things you do when you find ‘The Home.’ We are also going to discuss those things that sellers should be aware of when they place their home on the market to attract you to write an offer. Heck, those sellers were once buyers, right?

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Diving In:  Advice to New Agents

By Carrie Foley

With summer in full swing, I like to spend my time off at the pool.

Recently, I was watching a timid child try to swim. I could only imagine how the depth and the vastness of the pool probably seemed frightening and overwhelming to a beginner. The child clung to the edge of the pool watching the others swim about. She spent more time sitting on the side than in the water.

She eventually got up the courage to jump in.

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How to Lose a Client in Five Ways

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By Carl Guild

Want to succeed in real estate?

I’ve got two words for you: client retention.

Some of you may say that we don’t want to retain our clients. We want them in and out. Well, the truth is you want to retain your clients FOREVER. You want their inventory in and out, but the relationship must remain so you can represent them for every deal, every real estate milestone, and receive those all-important referrals. Don’t believe me? All right, have it your way.

Here are five surefire ways to make sure your client relationship doesn’t last:

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Misconceptions of Millennial Communication

By Melissa Kandel

A friend asked me yesterday if it was possible to sprain her thumbs from excessive text messaging.

“Of course you can’t,” I told her confidently, even though I had no idea. She shrugged, satisfied, and returned to her phone. We had met for a late afternoon coffee and these were our first words exchanged. For the better part of an hour, we sat in the corner of an almost-empty café, untouched lattes between us, phones in hand, silent except for the soft taps of fingertips on glass screens. Was this really the portrait of modern friendship?

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