Tips for Selling Luxury Real Estate

By Onie Bolduc

The key to selling luxury real estate is emotion. You must find out what is driving the desire for each individual buyer to make a luxury purchase. About 99% of the time, it’s emotion driving the purchase but it’s not the same emotion for each buyer.

Luxury, according to Dictionary.com, is defined as “a material object, service, etc. conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity.” Something luxurious is something above a necessity and the desire to have this luxurious thing—whether it be a house, a piece of jewelry or a high-end car—is driven by emotion. 

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The REthink Council Experience

By Cameron Deehr

When I was selected for the REthink Council, I had no idea what the next two years had in store for me or my business. I was honored to be named one of four inductees selected to the council for the 2017-2018 term, and I was eager to begin networking with the other fourteen council members, all of whom I knew would bring something different and exciting to the table. From focusing strictly on the luxury market or working as a buyer’s agent on a team, to sharing the best practices that help build and establish relationships with clients, all of the “know how” the other members have in their specific “niches” is impressive. It also makes REthink meetings ideal for learning at least one  new idea to implement into your own business.

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