By Onie Bolduc
The key to selling luxury real estate is emotion. You must find out what is driving the desire for each individual buyer to make a luxury purchase. About 99% of the time, it’s emotion driving the purchase but it’s not the same emotion for each buyer.
Luxury, according to Dictionary.com, is defined as “a material object, service, etc. conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity.” Something luxurious is something above a necessity and the desire to have this luxurious thing—whether it be a house, a piece of jewelry or a high-end car—is driven by emotion.