How to Hold a Successful Open House (And Generate Leads While Doing It)

By Dallas Eichers

Everyone seems to be looking for a magic wand to generate leads. Wave your wand once and buyers and sellers are delivered right to your office door. Of course, there’s no such thing and lead generation programs offer the next-best solution, though not all programs are effective and some are too expensive to be worthwhile. Don’t get me wrong: There are agents who are wildly successful using lead-generation programs but the majority of real estate professionals tend to throw money at systems with few results.

What’s an agent to do when looking to generate new leads and meet new people? The answer is simple: Hold open houses!

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Real Estate Agents: How to Market to First-time Home Buyers

By Darrin Rayner

As more and more home buyers of the millennial generation reach buying age (they’re soon expected to pass Boomers in total population), your marketing efforts toward first-time home buyers become more and more important.

According to the Home Buyer and Seller Generational Trends Report 2016 produced by the National Association of REALTORS® (NAR), first-time home buyers are most likely:

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Five Tips for Great Ratings and Reviews

By Tiffany Curry

You’ve seen them everywhere and if you’re like most people, you hide from them. You shut off your computer; you put down your phone. What am I talking about? Online customer reviews.

More than ever, consumers are searching online for competent service providers and the largest investment of their lives—a home—is no exception. With the rise in popularity of online searches comes the sometimes-dreaded online reviews.

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Augmented Reality in Real Estate

By Kyle Rank

Watch this video to discover how real estate professionals are using augmented reality to enhance the home buying experience!

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10 Reasons It’s Time to Revive Direct Mail Campaigns

By Xpressdocs

Has it been years since you were actively executing direct mail campaigns? You’re not alone. Many businesses made the switch to digital marketing campaigns years ago with the hopes of reaching larger target markets at a reduced cost. Some were able to achieve their goals from internet marketing alone. Yet most have not been able to achieve the results they expected from exclusively advertising on the web.

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Thoughts on Leadership: Innovation in Minneapolis

By Gino Blefari

This week my travels found me in Minneapolis for a meeting with BBDO, our advertising agency, along with Stephen Phillips, president of Berkshire Hathaway HomeServices, Kerry Donovan, VP of marketing and Wendy Durand, director of marketing. We were all gathered in the Twin Cities to discuss the progress we’ve made as a brand since Berkshire Hathaway HomeServices launched in September 2013, where we’re at right now in terms of brand awareness and positioning, and finally, where exactly our brand is going next year and well into the future.

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How to Hire the Best Agent to Help You Buy or Sell Your Home

By Phillip MacArthur

There are a number of key elements that allow for a successful real estate transaction. One that is often overlooked is hiring the best agent possible who is most qualified and experienced in your specific type of transaction. Some consumers might, for example, hire an agent because he or she is a friend or family member. It’s always great to support those you know in the business but that agent may not be the best one for the job. Here are a few things to think about as you interview an agent to hire:

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Thoughts on Leadership: A Franchise Sales Philosophy

By Gino Blefari

This week my travels found me in Denver, CO for the HSF Affiliates Franchise Sales Team Meeting. As it happens, Denver International Airport (DEN) has been named the most on-time airport in the U.S., and the city is known as the most educated in America, boasting the highest percentage of college graduates. What better location could we choose for a conference bringing together our punctual and skilled sales team members?

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Creative Marketing: How an Instagram Takeover Can Boost Your Business

By Crescent Seward

It’s no secret Instagram is a wildly popular social media tool for real estate agents, and not only to share gorgeous listing photos but also to generate leads. For years now, agents have gravitated toward visual-friendly Instagram as a powerful mobile platform to market themselves and their businesses. But the world of social media moves faster than you can say “new Snapchat filters” and now, it’s time to mix things up.

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#GoodToKnow: How One Berkshire Hathaway HomeServices Affiliate is Getting Innovative on Instagram

If you maintain your company’s Instagram account you’re probably familiar with this dilemma: How do you showcase your agents in a way that doesn’t seem promotional but helps them market themselves and their businesses?

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