How to Work Your Referral Database

Kat Hitchcock, agent with Berkshire Hathaway HomeServices California Properties and member of the national REthink Council, is a huge believer that your database is the lifeline of an ever-expanding real estate business. In this vlog, she explains how to work your referral database to generate leads and reach new levels of success.

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Is It Time to Hire an Assistant?

By Andy Blake

A question I’m asked frequently is, “How do I know when it’s time to hire an assistant?”

As a real estate agent, it’s easy to get used to doing everything yourself; you work hard to cut costs and try to juggle it all. However, there is a point when too much work can burn you out and hurt your business. Here are a few things to take into consideration when trying to decide if it’s time to send for help:

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How to Hold a Successful Open House (And Generate Leads While Doing It)

By Dallas Eichers

Everyone seems to be looking for a magic wand to generate leads. Wave your wand once and buyers and sellers are delivered right to your office door. Of course, there’s no such thing and lead generation programs offer the next-best solution, though not all programs are effective and some are too expensive to be worthwhile. Don’t get me wrong: There are agents who are wildly successful using lead-generation programs but the majority of real estate professionals tend to throw money at systems with few results.

What’s an agent to do when looking to generate new leads and meet new people? The answer is simple: Hold open houses!

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