Thoughts on Leadership: Crushing It

By Gino Blefari

This week my travels found me first working from Northern California and today in Las Vegas for a dinner meeting with Mark Stark, CEO of Berkshire Hathaway HomeServices Nevada Properties, Berkshire Hathaway HomeServices Arizona Properties and Berkshire Hathaway HomeServices California Properties. Mark’s company was represented at our recent Mavericks meeting, a think tank of network CEOs created to discuss the performance of our brokerages. As the saying goes, “When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.”

It’s an interesting concept to explore—the idea that measured performance equates to a faster rate of success—especially this week when I’ve had the opportunity to listen to Gary Vaynerchuk’s new book, Crushing It. Ultimately, the book is all about how your individual performance can either wade in perpetual mediocrity or, for the inspired leader, allow you to achieve your dreams. If your performance is the latter, then you’re crushing it.

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Thoughts on Leadership: See You in San Antonio

By Gino Blefari

This week my travels find me first in Northern California and next in San Antonio, where preparations are underway for the 2018 Sales Convention, which commences Sunday, March 4. Our theme this year, as you know, is innovation, and I’m honored to be delivering a keynote speech about the definition of innovation and the ways in which innovation is—and should be—ever-present in our businesses and lives.

As a preface to what I’ll soon be saying onstage, one of the main questions I’ll seek to answer is how we as an organization can strike the appropriate balance between high-tech and high-touch to propel our brokerage network and its members forward. How can we juxtapose an ever-evolving digital landscape with a growing renaissance to connect beyond the computer screen and the smartphone to add much-needed humanity back into our personal interactions?

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Creative Marketing: How an Instagram Takeover Can Boost Your Business

By Crescent Seward

It’s no secret Instagram is a wildly popular social media tool for real estate agents, and not only to share gorgeous listing photos but also to generate leads. For years now, agents have gravitated toward visual-friendly Instagram as a powerful mobile platform to market themselves and their businesses. But the world of social media moves faster than you can say “new Snapchat filters” and now, it’s time to mix things up.

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