Open Houses: Best Practice or Not?

By Todd Waller

The decision to sell your home, the place you have lived for years and where you created memories, is no easy decision.

Still, the process of selling your home should be as smooth as possible. Proper research, pricing and marketing will produce a sale in the shortest amount of time possible, for the highest price, and the least amount of inconvenience.

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Differentiate Your Business with Place Pins

By Lisa Schultz

Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.

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Something from Nothing: What Today’s Low Inventory Means for Sellers

By Todd Waller

Last week, I wrote about historically low levels of inventory experienced in real estate markets around the country and how the lack of properties might affect buyers. Today, I want to talk about what this market condition means for sellers, especially as we remain in a “seller’s market” heading into spring.

As frustrating as lack of inventory can be for buyers, it sounds like a great time for sellers, doesn’t it? Well, when it comes to the final sales price and the time on market, you would be generally correct. But there is one little thing called convenience and it can quickly become an issue.

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Innovative Marketing Ideas

By Adam Briley

Are you looking for new and different ways to market to potential clients? Watch this video by Adam Briley of Berkshire Hathaway HomeServices Ambassador Real Estate for more!

ADAM BRILEY is a real estate innovator and agent with Berkshire Hathaway HomeServices Ambassador Real Estate. He is also a member of the REthink Council. Visit his website www.brileyhomes.com, find him on www.facebook.com/BrileyHomes or tweet him @BrileyHomes.

#Technology: How Much Is too Much?

By Kyle Rank

Do you remember when real estate was conducted solely through office visits, phone calls and only with pen and paper? Or perhaps you get a feeling of nostalgia thinking about how you couldn’t wait for the next newspaper edition with your newest listing advertisement?

Business looked different not so long ago. Agents would sketch out their negotiations on a scrap piece of paper. Transactions would start and end with a firm handshake agreement. Some people refer to this era as the “good ol’ days.”

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REthink Report Re-launch

At HSF Affiliates and Berkshire Hathaway HomeServices we have an unofficial motto whenever we create something new—and we’ve created hundreds of new things in the past two years—we say, “Launch thin and iterate.”

What we mean by that is, although we work very hard to make everything as good as it can be before we release it, we also recognize that nothing is perfect, nothing is ever finished, and we will always be working to improve. Our process is launch, learn, improve and repeat. That’s why you will notice today a new format for the Rethink Report. This publication has only been in existence for a short time, but we saw a number of ways to improve it, and we’ve implemented them starting today. We hope you like it. Please let us know.

Stephen Phillips
Chief Operating Officer, HSF Affiliates
President, Berkshire Hathaway HomeServices

State-of-the-Art Technology at Berkshire Hathaway HomeServices

By Sean Cawley

It’s obvious that everyone is buying products online these days.

From clothes to electronics and even homes, if you know what you’re looking for, it’s probably available on the web. In fact, with more and more Berkshire Hathaway HomeServices clients starting their home searches online, it’s no surprise that the Internet is now a major force in helping consumers find their perfect house. As a Berkshire Hathaway HomeServices agent, I can confidently say that our brand provides a state-of-the-art shopping experience from start to finish.

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Misconceptions of Millennial Communication

By Melissa Kandel

A friend asked me yesterday if it was possible to sprain her thumbs from excessive text messaging.

“Of course you can’t,” I told her confidently, even though I had no idea. She shrugged, satisfied, and returned to her phone. We had met for a late afternoon coffee and these were our first words exchanged. For the better part of an hour, we sat in the corner of an almost-empty café, untouched lattes between us, phones in hand, silent except for the soft taps of fingertips on glass screens. Was this really the portrait of modern friendship?

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