#01 Thoughts on Leadership: An Unrelenting Fighter

By Gino Blefari

My thoughts this week are less thoughts than they are a written tribute to someone I’ve forever admired and respected as a titan in the sports-reporting industry, a kind-hearted man who famously prized family above fortune and still rose to the status of a cherished icon in his field. If you haven’t guessed, I’m speaking of renowned sports commentator Stuart Scott, who tragically passed away several days ago at the age of 49, leaving behind a legacy of compassion and strength, and a message any leader can learn from: Even when faced with an opponent as merciless as cancer, there’s always an opportunity to fight.

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Moving an Office from Here to There: How to Prepare Your Agents

By Player Murray

The office of the future is a reality these days, and many are embracing the new look, feel and atmosphere of today’s work spaces. But how do you get from where you currently are—the traditional office space you’ve been in for years—to that shiny, new space that’s so different in many ways?

I’m going to be honest (because I just went through it), there are a lot of moving parts. A lot.

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#Technology: How Much Is too Much?

By Kyle Rank

Do you remember when real estate was conducted solely through office visits, phone calls and only with pen and paper? Or perhaps you get a feeling of nostalgia thinking about how you couldn’t wait for the next newspaper edition with your newest listing advertisement?

Business looked different not so long ago. Agents would sketch out their negotiations on a scrap piece of paper. Transactions would start and end with a firm handshake agreement. Some people refer to this era as the “good ol’ days.”

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Build Relationships By Getting to Know Your Clients

By Lisa Schultz

As a real estate agent, acquiring clients is a large portion of your workload.

However, once you’ve found your prospects, obtaining and maintaining those relationships becomes one of your primary responsibilities. Many agents lose clients because they aren’t fully meeting their clients’ needs or expectations. For example, the clients may expect to hear from their agent more frequently than they are being contacted. If they are dissatisfied with the service received or expectations are miscommunicated, the client may choose to do business with someone else.

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The Haunted House Listing: A Ghost Story

By Sean Cawley

I’ve been asked on several occasions if I would ever list a haunted house.

And what better time could there be to think about that question than on Halloween? Haunted homes conjure up many images in my mind, from ghosts, ghouls and goblins to the movie Beetlejuice or even that Haunted Mansion ride at Disneyland.

So, would I list a haunted house? Yes!

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Ten Tips for Winning the Listing

By Marsha Kotlyar

This summer I had the honor of participating in a panel discussion at the INMAN CONNECT Real Estate Conference in San Francisco.

The topic of the panel was “Winning the Listing: What Sellers Expect” and I was one of three professionals speaking to the large group of real estate agents. I enjoyed the experience and our panel shared a lot of insight, and so I thought I would share my 10 takeaways from the discussion.

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#03: Thoughts on Leadership: Giant Qualities Inspire Success

By Gino Blefari

It’s been a terrific few days in New Jersey.

I was honored to speak to agents and managers of Bill Keleher’s Somerset-based Berkshire Hathaway HomeServices New Jersey Properties; then sprinted over to Secaucus to address attendees of Tom Ferry’s 2014 Blueprint Conference. I loved both experiences and am in awe of the talent, passion and experience I observed in the professionals I met.

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Content Marketing Strategies for the Referable Agent

By Lisa Schultz

There’s no denying that technology has changed the face of the real estate industry.

However, the business of referrals is still a tried-and-true method for creating a successful book of business. In a sea of websites, blogs and social media that provide an endless – and oftentimes overwhelming – barrage of information, it can be difficult for a real estate professional to stand out from the competition, or even to get noticed. Content marketing has become an increasingly useful tool for agents looking to separate themselves from the pack.

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Success in Real Estate: Eliminate Apathy to Achieve

By Carrie Foley

At this year’s Summit Conference in Scottsdale, AZ, one of the keynote speakers was Darren Hardy, best-selling author, public speaker and master motivator.

I recently read his book, The Compound Effect, and was intrigued to hear how he would customize his message to real estate agents. So, I sat in the grand ballroom at Summit and listened as he spent the next two hours engaging the group of hundreds while also connecting with each audience member individually.

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How to Lose a Client in Five Ways

By Carl Guild

Want to succeed in real estate?

I’ve got two words for you: client retention.

Some of you may say that we don’t want to retain our clients. We want them in and out. Well, the truth is you want to retain your clients FOREVER. You want their inventory in and out, but the relationship must remain so you can represent them for every deal, every real estate milestone, and receive those all-important referrals. Don’t believe me? All right, have it your way.

Here are five surefire ways to make sure your client relationship doesn’t last:

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