Differentiate Your Business with Place Pins

By Lisa Schultz

Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.

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Real Estate Inspiration from Parks and Rec’s Leslie Knope

By Lynn Minnick

A few years ago, after binge-watching 30 Rock on Netflix, I reflected upon the lessons Tina Fey taught me that applied to my real estate career. Today, it’s Amy Poehler’s turn, through her unforgettable Parks and Recreation character, Leslie Knope.

Leslie helps to inspire my business in several ways:

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Something from Nothing: What Today’s Low Inventory Means for Sellers

By Todd Waller

Last week, I wrote about historically low levels of inventory experienced in real estate markets around the country and how the lack of properties might affect buyers. Today, I want to talk about what this market condition means for sellers, especially as we remain in a “seller’s market” heading into spring.

As frustrating as lack of inventory can be for buyers, it sounds like a great time for sellers, doesn’t it? Well, when it comes to the final sales price and the time on market, you would be generally correct. But there is one little thing called convenience and it can quickly become an issue.

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Wounded Veterans and Their Homeownership Dreams

By Amanda V. Stepp-Marcum

After watching the Academy Award winning movie American Sniper, I began to reflect on our wounded veterans around the country. As a real estate agent, my focus is always on helping others achieve the American Dream of homeownership but this movie made me think about the physically wounded soldiers in the U.S. and their specific housing needs.

It also happens that the subject is a very personal one for me.

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How Do You Know When To Buy a Home?

By Jake Breen

In America, homeownership has always been considered a lofty goal, a dream that millions upon millions hope to make real. However, before these would-be buyers find homes, they usually rent. In the age-old rent vs. own debate, each generation seems to have its own idea about what is right. Baby Boomers tend to ask, “Why rent when you can own?” And millennials typically assume it’s always better to rent than own, at least when you’re first entering the job market and disposable income is limited. As rates of homeownership fluctuate, economists look to these differing ideologies to try to figure out just where America stands.

So, when is it better to rent than own? In the long run, it’s always better to buy. Buying a home is an investment in your future. However, many factors come into play when purchasing a home including timing and local market conditions.

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#07 Thoughts On Leadership: Trust from the Source

By Gino Blefari

Last week, I wrote about former Navy SEAL Mark Divine and how his book, Unbeatable Mind, has recently inspired me in my career. At the same time my post was published, an email from Mark came in, which might seem like a coincidence but we all know it’s the universe at work.

Mark’s email delved deeper into the topic of trustworthiness, a cornerstone of any successful real estate operation and a character trait every great leader must possess. In light of the importance we, as leaders, should place on trust, I found Mark’s comments particularly insightful and would like to share them with you now:

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For Valentine’s Day, A Love Letter to Your Future Client

By Maggie Aiken

Dear Future Buyer,

I am so excited to start this journey of finding a house with you. Let me start by telling you a little bit about what I do as your real estate agent and how I am going to make this process as smooth and enjoyable as possible.

I have access to the Multiple Listing Service (MLS) along with an outlet of agents who work together to make sure we know about all properties that are on the market or coming on the market in your area. I also have access to all houses that are listed, so you don’t have to worry about calling owners and listing agents yourself to schedule showings. Another huge plus is that the vast majority of sellers will compensate me to represent you – so there is really no reason to try to take on this process alone! The seller is represented by a listing agent, who is working in the seller’s best interest. Considering this is one of the biggest financial purchases you will make in your lifetime, don’t you want to have someone who is solely representing you throughout the entire process?

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Confessions of a Workaholic: How Teams Saved the Day

By Carrie Foley

I have a confession to make: I am a workaholic. How do I know? I’m never able to take my mind off my work and I’m always thinking about where my next buyer or seller will come from. Just one is never enough.

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How Winning a Super Bowl Relates to Real Estate

By Sean Cawley

Early last week, I had the privilege of attending Super Bowl XLIX Media Day, an event that took place not far from my Berkshire Hathaway HomeServices Arizona Properties office in Phoenix, AZ. What an amazing way to kick off the exciting days leading up to Super Bowl Sunday! Media outlets from all over the world were in attendance, and informed reporters were able to ask any question they wanted to team members from the Seattle Seahawks and New England Patriots. I listened in on several of the interviews and noticed a common theme in many of the players’ answers when asked why they were playing for the Vince Lombardi Trophy.

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#04 Thoughts on Leadership: No Place Like Home

By Gino Blefari

This week, my travels found me in Florida visiting Berkshire Hathaway HomeServices Florida Network Realty, Florida Properties Group and tomorrow, the team at Florida Realty. I’m thankful to have the opportunity to meet so many inspiring agents, managers and executives, all leaders in their own right who make me feel at home with their generosity and kindness.

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