This week my travels find me in Boca Raton, FL but instead of talking about my meetings in the Sunshine State, I want to instead share a brilliant marketing idea I discovered on a recent trip to Dallas. The idea brings to light the importance of creative disruption and how in business you must develop, consider, reconsider, refine and modify any proposed solution to a problem in order to achieve sustainable success.
By Victor Quiroz
A few months ago I helped contribute to a U.S. News & World Report article regarding the use of Snapchat in real estate. I must have made an impression on the writer because she called me again recently to ask if I would contribute to another article about personalized letters from homebuyers to sellers and how they can help persuade a favorable response. I gladly obliged and offered some insight into a practice that is becoming more common among buyers’ agents. Here’s what I had to say on the subject …
Thoughts on Leadership 