#13 Thoughts on Leadership: The Power of Knowledge

By Gino Blefari

Knowledge is an important component of leadership. If we’re diligent about it, knowledge is an ever-changing, evolving thing, allowing us to continually improve, progress and grow.

Recently, I was in Washington, D.C. at the National Association of Hispanic Real Estate Professionals® (NAHREP) White House Briefing. The meeting proved an exciting opportunity to learn about the latest trends affecting the Hispanic population and how Latino preferences and buying power will shape—and reshape—the landscape of our national real estate market.

NAHREP®, cofounded by Gary Acosta and Ernie Reyes, is a passionate organization made from dedicated professionals across the country, proud champions of homeownership within the Hispanic community and The Voice For Hispanic Real Estate®. I’m honored to serve on the NAHREP® Corporate Board of Governors and help advance this cause.

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How to Add Video to Your Marketing Strategy

By Kyle Rank

How do you properly use video in real estate? I’ve got some tips to help beginners get started and for those already using video, I’ll elaborate on concepts you made not have tried. Click “play” to learn more!

KYLE RANK is a managing broker for Berkshire Hathaway HomeServices York Simpson Underwood Realty, Chapel Hill, NC. Connect with Kyle on any of his social sites by visiting kylerank.me.

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Open Houses: Best Practice or Not?

By Todd Waller

The decision to sell your home, the place you have lived for years and where you created memories, is no easy decision.

Still, the process of selling your home should be as smooth as possible. Proper research, pricing and marketing will produce a sale in the shortest amount of time possible, for the highest price, and the least amount of inconvenience.

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Differentiate Your Business with Place Pins

By Lisa Schultz

Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.

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Real Estate Inspiration from Parks and Rec’s Leslie Knope

By Lynn Minnick

A few years ago, after binge-watching 30 Rock on Netflix, I reflected upon the lessons Tina Fey taught me that applied to my real estate career. Today, it’s Amy Poehler’s turn, through her unforgettable Parks and Recreation character, Leslie Knope.

Leslie helps to inspire my business in several ways:

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A Message to Potential Spring Buyers: Don’t Wait

By Anthony Turco

It’s that time again — the time real estate agents around the country anxiously await all summer and winter long: the spring buying season.

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Something from Nothing: What Today’s Low Inventory Means for Sellers

By Todd Waller

Last week, I wrote about historically low levels of inventory experienced in real estate markets around the country and how the lack of properties might affect buyers. Today, I want to talk about what this market condition means for sellers, especially as we remain in a “seller’s market” heading into spring.

As frustrating as lack of inventory can be for buyers, it sounds like a great time for sellers, doesn’t it? Well, when it comes to the final sales price and the time on market, you would be generally correct. But there is one little thing called convenience and it can quickly become an issue.

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#10 Thoughts on Leadership: In the Heart of the Berkshires

By Gino Blefari

“Now the first of December was covered with snow, and so was the turnpike from Stockton to Boston. The Berkshires seemed dream-like on account of that frosting, with ten miles behind me and ten thousand more to go.” – James Taylor, Sweet Baby James, 1970

Last week, my travels took me to the magnificent Aqua Turf Club in Plantsville, Connecticut to attend the Berkshire Hathaway HomeServices New England Properties Awards and Service celebration hosted by president and CEO Candace Adams and her fantastic team of agents, managers and staff. After years of living in California, enjoying the Golden State’s ever-present palm trees and perpetual sunshine, I had a distinct sense of nostalgia spending time in the decidedly chillier Northeast. Something about being back among the charm of a snowy New England town made this visit feel like a trip home.

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Great Expectations: What Every Consumer Should Expect from their Real Estate Agent

By Darrin Friedman

Choosing the right real estate agent can sometimes be a confusing experience. After all, there are choices everywhere! From your aunt who has been in the business so long she used to complete transactions on typewriters, to your ex-roommate who got his license six months ago; your options are numerous.

But that’s not what this blog is about.

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#09 Thoughts on Leadership: The Importance of Friends

By Gino Blefari

One of the stops on my travels this week was to Indianapolis where I met with the fine agents and managers at Berkshire Hathaway HomeServices Indiana Realty and spend time with Kevin Kirkpatrick, CEO; and John Dick, who recently retired as co-owner and president. I’ve known John and Kevin for about 14 years and they’re more than my colleagues; they’re my friends. Friendship is sometimes overlooked in business but it’s one of the most important assets in every company, office … and even sports team that has ever found lasting success. I’ve always said that I love what I do largely because of who I get to do it with. I get to work with my best friends in the world.

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