Network Mourns the Loss of Broker Kim Senecal, Berkshire Hathaway HomeServices California Realty

Kim Senecal, the affable and highly successful broker/owner of Berkshire Hathaway HomeServices California Realty in Rancho Cucamonga, died Jan. 20 from a brain aneurism. She was 71.

Senecal was a longtime Prudential Real Estate network member and her brokerage was among the first Berkshire Hathaway HomeServices companies in California. Though she operated California Realty, Senecal never stopped selling real estate and just received the rare, 25-Year Legend award. To earn this distinction, Senecal placed among the top 2% of all network agents for GCI and/or units in 25 different years. Her daughter Arika will be accepting the award on her behalf at Sales Convention 2017 in Phoenix.

Posted by HomeServices of America

Jake Breen Joins National REthink Council as Broker Advisor

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage networks, recently announced Jake Breen, managing broker at Berkshire Hathaway HomeServices Utah Properties, has joined the national Berkshire Hathaway HomeServices REthink Council as a broker advisor.

The national REthink Council, a millennial think tank formed in 2013, connects and inspires motivated leaders in real estate; it creates resources and tools to enhance the Berkshire Hathaway HomeServices network and provides feedback to more than 25 local REthink Council chapters around the country as well as to Berkshire Hathaway HomeServices leadership.

Breen, who was previously a national member of REthink, will serve along with Vince Leisey, broker/president of Berkshire Hathaway HomeServices Ambassador Real Estate and broker advisor to the national council. Together Breen and Leisey will help guide the 15 top-producing members of REthink Council as they brainstorm ideas to move the brokerage network—and real estate industry—forward.

“The REthink Council provides an excellent setting to allow these top-producing Berkshire Hathaway HomeServices agents to better themselves,” said Breen. “There is power in like-minded people who are motivated to get together and discuss the latest industry trends, best practices and the future of our industry.”

Gino Blefari, CEO of Berkshire Hathaway HomeServices, congratulated Breen on the position. “Jake is a forward-thinking real estate leader who will help our national REthink Council members succeed.”

To connect with the REthink Council, visit Facebook, Instagram and Twitter.

Posted by HomeServices of America

Thoughts on Leadership: Rethinking Your Perspective

By Gino Blefari

This week my travels find me in Irvine, CA and the trip to Southern California has afforded me a healthy dose of perspective. On Tuesday morning, I moderated a lively Book REview session—if you don’t know, Book REview is our quarterly online discussion of a business book—then sat in meetings with our national REthink Council for the next two days.

For me, reading (and listening) to books is a way of life. I’m never NOT starting a new book. Why? Because new eyes see old things in new ways. Reading about the perspectives of others helps broaden, sharpen and focus your own. Our book for this week’s Book REview was The Slight Edge by Jeff Olson, all about small changes (I call them small wins) you can make to ultimately drive big results. Olson also emphasizes the importance of maintaining a positive mindset from the minute you wake up so that lasting success is less of an uncertainty and more of an inevitability.

Posted by HomeServices of America

Thoughts on Leadership: From Denver to New York City

By Gino Blefari

This week my travels found me first in Denver for the launch of Berkshire Hathaway HomeServices Innovative Real Estate. The brokerage, led by Brokers/Owners Scott Nordby and Lora Nordby—two fantastic leaders in the real estate industry—operates four offices with more than 160 agents. It also consistently dominates the Denver market in key production categories and stands among the Top 10 brokerages in the competitive Denver metro area. When I say I’m proud and honored this fantastic team joined the Berkshire Hathaway HomeServices family, I really mean it.

Posted by HomeServices of America

Thoughts on Leadership: Face-to-Face Leadership

By Gino Blefari

This week my travels find me in Irvine, CA at our HSF Affiliates LLC headquarters for a Sales and Service conference. The conference brought together our sales, service, operations, education and business consulting teams for a collective, three-day event filled with presentations, team-building activities and idea-sharing. As you know, I’m a firm believer in setting Wildly Important Goals (WIGs) and not just setting these WIGS but also limiting them to only the very most important achievements you need to get done. These were our two WIGs for the meeting:

Posted by HomeServices of America

Berkshire Hathaway HomeServices Establishes Presence in New York City

Berkshire Hathaway HomeServices announced today that Manhattan real estate leader Ellie Johnson has joined the network to direct its first New York City affiliation, Berkshire Hathaway HomeServices New York Properties.

Johnson and New York Properties are part of the Berkshire Hathaway HomeServices New England Properties/Westchester Properties family, which continues its strategic expansion in the Northeast under the leadership of CEO Candace Adams. New England Properties, a Wallingford, CT-based company owned by HomeServices of America, entered Westchester County, NY in 2015 with the acquisitions of brokerages operating in Scarsdale, Larchmont and Eastchester. The brokerage expanded into Rye in 2016.

Posted by HomeServices of America

Thursday Thoughts on Leadership: An Uber Idea

This week my travels find me in Boca Raton, FL but instead of talking about my meetings in the Sunshine State, I want to instead share a brilliant marketing idea I discovered on a recent trip to Dallas. The idea brings to light the importance of creative disruption and how in business you must develop, consider, reconsider, refine and modify any proposed solution to a problem in order to achieve sustainable success.

Posted by HomeServices of America

Working Around Your Buyer’s Unusual Schedule

By Phillip MacArthur

This year, while attending the 2016 Berkshire Hathaway HomeServices Summit Conference in Palm Springs, CA, I heard a reoccurring theme from my colleagues: How do you work with a buyer whose hours aren’t the typical 9-5?

In my experience, these buyers tend to be entrepreneurs, police officers, financiers, small business owners and healthcare professionals, whose jobs mandate they work early in the morning or late into the night. As their trusted real estate agents, we must adjust. But how?

Here are a few tips that have helped me manage these atypical clients. My advice:

Posted by HomeServices of America

Augmented Reality in Real Estate

By Kyle Rank

Watch this video to discover how real estate professionals are using augmented reality to enhance the home buying experience!

Posted by HomeServices of America

Thursday Thoughts on Leadership: California Travels

By Gino Blefari

This week my travels found me in Palm Springs, CA for the Berkshire Hathaway HomeServices CFO Conference and just yesterday, in Irvine at Berkshire Hathaway HomeServices California Properties’ administration center.

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