How to Add Video to Your Marketing Strategy

By Kyle Rank

How do you properly use video in real estate?  I’ve got some tips to help beginners get started and for those already using video, I’ll elaborate on concepts you made not have tried. Click “play” to learn more!

KYLE RANK is a managing broker for Berkshire Hathaway HomeServices York Simpson Underwood Realty, Chapel Hill, NC. Connect with Kyle on any of his social sites by visiting kylerank.me.

Open Houses: Best Practice or Not?

By Todd Waller

The decision to sell your home, the place you have lived for years and where you created memories, is no easy decision.

Still, the process of selling your home should be as smooth as possible. Proper research, pricing and marketing will produce a sale in the shortest amount of time possible, for the highest price, and the least amount of inconvenience.

Continue Reading

Differentiate Your Business with Place Pins

By Lisa Schultz

Pinterest is an excellent platform to build relationships with prospective clients and promote your business. If you’re already a Pinterest user, you might have noticed messages and emails letting you know you can now add a map to your Pinterest boards. If you haven’t tried “Place Pins” yet, now is the time to start. These pins are quick and easy to create, and can add immense value to your profile.

Continue Reading

Real Estate Inspiration from Parks and Rec’s Leslie Knope

By Lynn Minnick

A few years ago, after binge-watching 30 Rock on Netflix, I reflected upon the lessons Tina Fey taught me that applied to my real estate career. Today, it’s Amy Poehler’s turn, through her unforgettable Parks and Recreation character, Leslie Knope.

Leslie helps to inspire my business in several ways:

Continue Reading

A Message to Potential Spring Buyers: Don’t Wait

By Anthony Turco

It’s that time again — the time real estate agents around the country anxiously await all summer and winter long: the spring buying season.

Continue Reading

Something from Nothing: What Today’s Low Inventory Means for Sellers

By Todd Waller

Last week, I wrote about historically low levels of inventory experienced in real estate markets around the country and how the lack of properties might affect buyers. Today, I want to talk about what this market condition means for sellers, especially as we remain in a “seller’s market” heading into spring.

As frustrating as lack of inventory can be for buyers, it sounds like a great time for sellers, doesn’t it? Well, when it comes to the final sales price and the time on market, you would be generally correct. But there is one little thing called convenience and it can quickly become an issue.

Continue Reading

Great Expectations: What Every Consumer Should Expect from their Real Estate Agent

By Darrin Friedman

Choosing the right real estate agent can sometimes be a confusing experience. After all, there are choices everywhere! From your aunt who has been in the business so long she used to complete transactions on typewriters, to your ex-roommate who got his license six months ago; your options are numerous.

But that’s not what this blog is about.

Continue Reading

Wounded Veterans and Their Homeownership Dreams

By Amanda V. Stepp-Marcum

After watching the Academy Award winning movie American Sniper, I began to reflect on our wounded veterans around the country. As a real estate agent, my focus is always on helping others achieve the American Dream of homeownership but this movie made me think about the physically wounded soldiers in the U.S. and their specific housing needs.

It also happens that the subject is a very personal one for me.

Continue Reading

Something From Nothing: What Today’s Low Inventory Means for Buyers

By Todd Waller

Historically low real estate inventory can be a daunting prospect for buyers and sellers alike. Real estate professionals use “months of inventory”—the number of months it will take to sell the current number of active home listings in a given market—to gauge local conditions. Over 6 months of inventory is called a “buyer’s market”; between 3 and 6 months of inventory is a “neutral market”; less than 3 months of inventory is a “seller’s market.”

Nationally, 2014 saw a thin inventory of homes for sale and good buyer demand for those homes.

Continue Reading

Ohio’s Return to the Game

By Jessica Botkin

Once upon a time, Ohio was viewed by many as a rusty dinosaur of a state, mostly due to the lack of job opportunities here following a recession that nearly wiped out our manufacturing industry. Now, Ohio is proudly on the upswing: the economy is revitalized and our real estate market is bouncing back to life. (Not to mention, our Ohio State Buckeyes recently won the national championship trophy in the first-ever College Football Playoff game!) All in all, Ohioans are collectively feeling better than we have in nearly a decade.

Continue Reading

No more posts.