How Winning a Super Bowl Relates to Real Estate

By Sean Cawley

Early last week, I had the privilege of attending Super Bowl XLIX Media Day, an event that took place not far from my Berkshire Hathaway HomeServices Arizona Properties office in Phoenix, AZ. What an amazing way to kick off the exciting days leading up to Super Bowl Sunday! Media outlets from all over the world were in attendance, and informed reporters were able to ask any question they wanted to team members from the Seattle Seahawks and New England Patriots. I listened in on several of the interviews and noticed a common theme in many of the players’ answers when asked why they were playing for the Vince Lombardi Trophy.

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Winning the Deal: Selling and Buying, Simultaneously

By Jill Griffin

Now that most of the country has officially pulled itself out of the housing recession, we are once again seeing sellers open their minds to selling their home and moving into a new one. Juggling the two deals can be intimidating and stressful. The timing, due diligence, and chaos of scheduling movers; the gap between closing dates, and ultimately, the sellers inheriting the risk of living without a home for some period of time. Figuring out how to ease your sellers’ minds could result in a double sale for you. This is why it is essential as real estate agents that we understand how to guide our sellers through the dual transaction.

Here are my tips:

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Build Relationships By Getting to Know Your Clients

By Lisa Schultz

As a real estate agent, acquiring clients is a large portion of your workload.

However, once you’ve found your prospects, obtaining and maintaining those relationships becomes one of your primary responsibilities. Many agents lose clients because they aren’t fully meeting their clients’ needs or expectations. For example, the clients may expect to hear from their agent more frequently than they are being contacted. If they are dissatisfied with the service received or expectations are miscommunicated, the client may choose to do business with someone else.

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The Haunted House Listing: A Ghost Story

By Sean Cawley

I’ve been asked on several occasions if I would ever list a haunted house.

And what better time could there be to think about that question than on Halloween? Haunted homes conjure up many images in my mind, from ghosts, ghouls and goblins to the movie Beetlejuice or even that Haunted Mansion ride at Disneyland.

So, would I list a haunted house? Yes!

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Ten Tips for Winning the Listing

By Marsha Kotlyar

This summer I had the honor of participating in a panel discussion at the INMAN CONNECT Real Estate Conference in San Francisco.

The topic of the panel was “Winning the Listing: What Sellers Expect” and I was one of three professionals speaking to the large group of real estate agents. I enjoyed the experience and our panel shared a lot of insight, and so I thought I would share my 10 takeaways from the discussion.

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Content Marketing Strategies for the Referable Agent

By Lisa Schultz

There’s no denying that technology has changed the face of the real estate industry.

However, the business of referrals is still a tried-and-true method for creating a successful book of business. In a sea of websites, blogs and social media that provide an endless – and oftentimes overwhelming – barrage of information, it can be difficult for a real estate professional to stand out from the competition, or even to get noticed. Content marketing has become an increasingly useful tool for agents looking to separate themselves from the pack.

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Success in Real Estate: Eliminate Apathy to Achieve

By Carrie Foley

At this year’s Summit Conference in Scottsdale, AZ, one of the keynote speakers was Darren Hardy, best-selling author, public speaker and master motivator.

I recently read his book, The Compound Effect, and was intrigued to hear how he would customize his message to real estate agents. So, I sat in the grand ballroom at Summit and listened as he spent the next two hours engaging the group of hundreds while also connecting with each audience member individually.

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Millennials: Changing the Face of Real Estate

By Jessica Botkin

From the inside out, millennials are changing the way real estate professionals do business. With thousands of property search apps available to them, millennials literally have an incredible wealth of real estate information at their fingertips. In fact, mobile searches are now the No. 1 way consumers look for a home.

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Staging: How to Make a Home Irresistible

By Jill Griffin

Over the past few years, staging a home for sale has become standard practice, rather than an option.

Sellers are incredibly receptive to the idea and often ask me what they need to do to get top dollar for their home long before I can even bring staging up.

Buyers now get confused if they walk into a home that hasn’t been staged or prepped for the market. Often, they ask, “Is this house in pre-foreclosure?” Or, “Is this a rental property?”

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Office Facebook Strategy for Brokers

By Mark Brace

In today’s real estate market, Facebook is an absolute necessity for any successful marketing strategy. For real estate offices, it’s important to create office-specific pages. In this video, I’ll explain the importance of an office Facebook page, highlighting its benefits as a source of information and news. I’ll also detail the action steps involved to make your page a success.

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