How to Work Your Referral Database

Kat Hitchcock, agent with Berkshire Hathaway HomeServices California Properties and member of the national REthink Council, is a huge believer that your database is the lifeline of an ever-expanding real estate business. In this vlog, she explains how to work your referral database to generate leads and reach new levels of success.

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Thoughts on Leadership: Let’s Contemplate Complacency

By Gino Blefari

This week my travels found me in Las Vegas for Mike Ferry’s Superstar Retreat with HSF Affiliates COO Chris Stuart and our entire business development team. I’ve written before about the efficacy of Mike’s events and I was motivated to attend this one by one terrible word: complacency.

There’s a great line I often recite: “I call complacency the most insidious disease in the world; it just sits there on your shoulder and tells you whatever you’re doing is OK.”

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Thoughts on Leadership: Longevity and Leaders

By Gino Blefari

This week my travels found me in Westlake Village, CA, to meet with Bob Majorino and the team at Berkshire Hathaway HomeServices California Realty. Bob is the CEO and owner of California Realty and a dedicated real estate industry veteran.

In fact, just spending time with Bob and his agents, managers and staff at his brokerage, made me think about the idea of longevity and its power to create positive change and propel a business—and its loyal sales professionals—ever forward. What makes someone stick around? What makes someone leave?

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Thoughts on Leadership: Minimize Excess to Maximize Results

By Gino Blefari

This week my travels first found me first in Hawai’i, spending time with my family. Next, I flew home to Northern California for a brief “staycation.” (As you know, I’m a big proponent of balance and adding downtime to your calendar before work; I’ve had this time off scheduled since last year.)

As I recharge and relax, I’ve also used the opportunity to go through certain rooms in my house and throw things away. Believe it or not, it makes me supremely happy to organize … sifting through closets, organizing my garage and cleaning out drawers. It’s incredibly satisfying to get rid of stuff I simply don’t need.

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