Thoughts on Leadership: Leadership Lessons from 2022 Masters Winner Scottie Scheffler

By Gino Blefari

This week my travels found me starting the work week early with a Sunday flight to Carlsbad, California, so I could conduct my Monday morning meetings from my hotel room (and not while traveling). On Monday morning, I participated in the Berkshire Hathaway Energy meeting and completed all my WIG calls from 4:30 a.m. to 2:30 p.m. At 3 p.m. I joined a session for the Zillow Industry Forum, which I attended through Wednesday. And I am back in Northern California today where I’m now sitting down to write you this post.

Like many people, I spent last weekend watching the 2022 Masters. (I’ve written before about the iconic golf tournament, read the post here.) I’ve long been fascinated with the Masters, and it’s probably because golf holds a special place in my heart. As a senior in high school, I started a job at Cherry Chase Golf and Swim Club in Sunnyvale, California, which I held through college. After graduating from San Jose State University, I was appointed General Manager of the Cherry Chase Golf and Swim Club. After a developer bought the land, I got my real estate license to sell the new homes that would be developed there. I had just $1 in my pocket, and I was determined to work harder than anyone else to find success. I look back on those formative years and realize how they’ve shaped my career and the way I approach leadership today.

But back to the Masters … No. 1 ranked PGA Tour golfer Scottie Scheffler finished in first place, three strokes ahead of second-placed Rory Mcllroy. It was Scheffler’s first major title. When asked immediately after the win how he felt about being the 2022 Masters champion, Scheffler said with humility: “Pretty tired.”

Being number one doesn’t happen by accident. It takes consistent work, a focus on your Wildly Important Goals and a strong, positive mindset of a winner. I watched on TV as Scheffler walked off the green and greeted his family and close friends, and you could just tell he’s not only a great golfer but also a great person. 

Here are a few facts about the newly minted Masters champion:

He started at a very young age. The Scheffler family borrowed money to allow their young son (then just age 6) to join the Royal Oaks Country Club in Dallas where he began working with Randy Smith, head golf professional at Royal Oaks Country Club, who became his swing coach. Though he was just six years old, Scheffler had the focus and drive (quite literally) of a champion. Smith recalls their first meeting: “I walked down, his parents were there, and they introduced him, and he took his hat off, shook my hand then went back to hitting balls.”

His job is his passion. In high school, Scheffler played lacrosse, basketball, baseball, and football but golf was always his number one passion. “My whole life, I knew how much I loved golf,” he told Golf Digest reporter Keely Levins. “It was the one sport I always wanted to be playing, regardless of the season.”

He knows the importance of a good swing. In the offseason, Scheffler took a trip to the Scotty Cameron Putter Studio in San Marcos, California and switched one of his clubs to a Scotty Cameron by Titleist Special Select Timeless Tourtype GSS. Right after the switch, he got his first tour win. The week of the Masters, he felt like the club was off. Tour reps examined the putter and realized he was right – the loft and lie angles were off from where they should be, so the putter was adjusted the day before the Masters began. The idea that swing takes perfect synchronicity and mechanics to achieve is a sentiment echoed in one of my favorite books, “The Boys in The Boat” by Daniel James Brown:

“There is a thing that sometimes happens in rowing that is hard to achieve and hard to define. Many crews, even winning crews, never really find it. Others find it but can’t sustain it. It’s called ‘swing.’ It only happens when all eight oarsmen are rowing in such perfect unison that not a single action by any one is out of sync with those of all the others. It’s not just that the oars enter and leave the water at precisely the same instant. Sixteen arms must begin to pull, sixteen knees must begin to fold and unfold, eight bodies must begin to slide forward and backward, eight backs must bend and straighten all at once. Each minute action – each subtle turning of wrists – must be mirrored exactly by each oarsman, from one end of the boat to the other. Only then will the boat continue to run, unchecked, fluidly and gracefully between pulls of the oars. Only then will it feel as if the boat is a part of each of them, moving as if on its own. Only then does pain entirely give way to exultation. Rowing then becomes a kind of perfect language. Poetry, that’s what a good swing feels like.”

So, what’s the message? When he won the Masters, Sheffler became part of an exclusive club – one of only a few players to win the Masters in the start immediately following their World No. 1 status. He joins Ian Woosman, Fred Couples, Tiger Woods, and Dustin Johnson in this feat, and proves to the world that with passion, perseverance, a positive mindset and a putter with the right loft and lie angles, anyone can win.

Pictured: Our CEO of Allie Beth Allman, Keith Conlon played golf on Tuesday with 2022 Masters Champion Scottie Sheffler. (Keith, you can let me know how it feels to tee off right after the No. 1 golfer in the world has striked one 308 yards right down the middle of the fairway.) Sheffler is giving the University of Texas Hook ‘em sign and in case you don’t know, Keith is with the TCU Horned Frogs. In another twist of coincidence, Allie Beth Allman agent Alex Perry was the listing agent and Allie Beth Allman agent Ashley Ferguson was the selling agent for Sheffler’s home.

Thoughts on Leadership: Lessons from the Ritz-Carlton Hotel Company

By Gino Blefari

This week my travels found me starting Monday at home with my typical WIG calls then traveling to Atlanta, Georgia for the Realty Alliance General Membership Meeting. The conference was filled with valuable takeaways and insights from trailblazers, disruptors, and visionaries in the world of real estate and beyond. There was one keynote that had a particular impact on me, delivered by Horst Schulze, co-founder, and former president of the Ritz-Carlton Company. I’ve written about the Ritz-Carlton Gold Standard for operations before, but to refresh your memory these are a few of the Gold Standard values that guide the company and its team members to operate with impeccable service and the highest standards of performance, execution and leadership:

  1. I build strong relationships and create guests for life.
  2. I am empowered to create unique, memorable, and personal experiences for our guests.
  3. I continuously seek opportunities to innovate and improve customer experience.
  4. I own and immediately resolve problems.
  5. I create a work environment of teamwork and lateral service so that the needs of our guests and each other are met.
  6. I am involved in the planning of the work that affects me.
  7. I have the opportunity to continuously learn and grow.

In his presentation, Horst Schulze told an interesting story that is the epitome of accountability in action. He said that if there was an underperforming hotel, he would give the general manager three months to turn things around; if they didn’t, he’d go to the hotel, sit in the GM’s office, and have the GM sit in the corner and watch Schulze turn hotel operations around. Talk about accountability!

Here are a few other lessons from Schulze:

Top performers pick up the trash. What’s one trait of a top performer? They pick up the trash, says Schulze. When something isn’t taken care of, they’re not afraid to get their hands dirty and do it themselves. Wait around for someone else to do a job you may not want to do, and you’ll be waiting forever. And who can perform if they’re just sitting there waiting for something to happen? Make it happen yourself, Schulze explains.

Don’t ever be late. To Schulze, one of the greatest insults is tardiness. He says it doesn’t matter if you’re thirty seconds or thirty minutes late; when you’re late, you’re late and it is a sign of disrespect and a lack of care. You arranged for someone else to meet you at a particular time and place (even if it’s virtually), you have a duty to be there at that exact moment, too.

Managers push, leaders inspire. Managers control the hierarchy of an organization, says Schulze but they don’t have real buy-in when it comes to the overall success of the team or their ability to inspire their team to reach new levels of greatness; they simply care that profits are increasing and the business is growing. A leader is someone who gets that team members to want to do their job. They know an inspired employee is a passionate employee and that dedication to excellence spills out into all aspects of the company.

Excellent customer service can cost you – and that’s OK. At the Ritz-Carlton, it was common practice to spend money to keep guests happy. In fact, every employee could spend up to $2,000 per guest, per incident to right a wrong. Sometimes this meant purchasing a meal for a guest who was dissatisfied but sometimes, it was even more extensive. At the Ritz-Carlton in Cancun, Mexico, for example, hotel employees used that money to buy metal detectors when a young couple on their honeymoon lost their wedding band on the beach. At another location, one guest – a mother with a two-year-old son – realized her son lost his favorite Thomas & Friends train toy while they were packing up to leave the hotel and head to the airport. Frantic, the mother mentioned the missing toy to one of the Ritz-Carlton employees and called the loss “heartbreaking.” The employees helped the mother search for the toy to no avail, so they simply went to the nearest toy store and purchased a new one for the woman’s son. They gave it to him with a note that said, ‘Thomas took a long vacation but he’s back now and included a few photos of the Thomas toy in various locations around the hotel. The mother said she would tell anyone she met that Ritz-Carlton won her business for life.

So, what’s the message? Horst Schulze is widely regarded as an icon in the service and hospitality industry, not only because he led his company with excellence but also because he instilled the idea that excellence should not be a sometimes-endeavor; it is an always-endeavor and with perpetual improvement, impeccable service, and an empowered team, you can achieve this excellence no matter what business you’re in or what customers you serve.

Leadership Lessons from Neil deGrasse Tyson

By Gino Blefari:

On this blog, I want to do something different and take you on my own personal journey. When I first got into real estate, my new job was complemented by my ever-present craving for learning, and it served me well as I began my career. With a Wildly Important Goal to know as much about real estate as possible, I listened to every single real estate trainer I could think of – Mike Ferry, Floyd Wickman, Tommy Hopkins. Any sales trainer for real estate out there at the time was on my radar … and my reading list. I even memorized purchase contracts and every one of the forms there were, because I knew to succeed in the industry, I had to commit those to memory.

The next frontier in my life was an obsession with what makes people successful. I studied Earl Nightingale, Brian Tracy, Jim Rohn, Anthony Robbins, anyone who taught success.

Then, I was obsessed with leadership, so I read everything I could on leadership and studied all the great leaders – Presidents, Jack Welch, Lee Iacocca, Tom Peters, John Maxwell, Harvey Mackay, Warren Buffett, any of the great leaders and executives.

From there, I was moved to grow my spiritual side. I listened to everything and read everything Deepak Chopra ever published, and studied the likes of Wayne Dyer, and read the Bible from front to back.

In 2019, an article in The Wall Street Journal about the day the dinosaurs died sparked my next obsession and I became enraptured with dinosaurs, learning as much as I could about them, which led me to the cosmos and the universe and how the universe works. This search is how I ultimately came to discover Neil deGrasse Tyson, American astrophysicist, planetary scientist, author and science communicator, who studied at Harvard, University of Texas at Austin, Columbia University and Princeton University. He eventually became the director of the Hayden Planetarium and oversaw an extensive renovation of the famed NYC landmark. He is a prolific author, penning such bestsellers as “Astrophysics for People in a Hurry,” and “Letters from an Astrophysicist.”  He also rebooted the TV series “Cosmos,” which was originally hosted by his mentor, famed astronomer, Carl Sagan.

One of my favorite Neil Degrasse Tyson videos is called “What Is the Cosmic Calendar?” where Tyson explains the vastness of time by taking all of time from the birth of the Universe to this very second, compressing it into a single calendar year. On that scale, each month is more than 1 billion years, and each day is about 40 million years. 437.5 years pass by every second. January 1 is the birth of the universe, The Big Bang. January 22, the first galaxies form. March 15, the Milky Way begins to form. The sun, our star, was born on August 31. Jupiter and the other planets, including our own, followed soon after. On September 21, tiny creatures found a way to live in the ocean. Some time on December 26, the first mammals occurred. December 30, non-avian dinosaurs go extinct. (Watch the full video here. But I encourage you to read Tyson’s books and for even more fascinating insights into the Universe.)

A brilliant educator, Neil Degrasse Tyson is a leader who has inspired so many to think above and beyond, breaking limits even the sky cannot contain. Here are three leadership lessons we can learn from Tyson:

Your true impact on the world is not about what people remember you teaching them; it’s about the tools and processes you instill in your team to allow them to think in new ways. Tyson says that he wants his lasting impact on the world to be that people are empowered by his teachings in such a way that they no longer think of him when they think about how he has changed how they process ideas. Instead, they have a whole new basis of understanding how the world works. “I become irrelevant,” Tyson says. Instead of teaching with authority – do this, say that – he wants to teach with foundational values, laying the groundwork for the way his “students” approach the world. “Then they can run off and don’t even look back,” he explains. Because they now have a whole new level of hunger with the tools and methods to feed that hunger, which Tyson, even if they don’t realize it, made available to them. On his tombstone, Tyson wants his epitaph to read: “To be ashamed to die until you have scored some victory for humanity.” He says he doesn’t need statues or awards; he just wants the world to be a little better off for him having lived in it. This is why Tyson says to give with no expectation, because it is not about the giving, it is about the impact you can make on others through the act of your particular, unique gift.

You have the power to add meaning to your life. Meaning is not found, it is created. Tyson says some people think that the search for meaning in life is about looking under a rock or behind a tree but he says, “You have more power than that. You have the power to create meaning in your life rather than passively look for it.” But what is meaning for Tyson? It is defined by answering the question: Do I know more about the world today than I knew yesterday? He says it’s about using the powers and capabilities available to you to add value to the lives of others, to decrease their suffering and increase their joy.

Small gestures yield big results, and it is your obligation as a leader to fulfill them when you can. As you go through your day, Tyson says to ask yourself if there is a small gesture you can do that will add value to someone’s life. Maybe it takes 10 minutes from your day but if it means bringing happiness, enlightenment, fulfillment, or easing pain in the lives of others, he calls it “irresponsible” not to do that. We describe these as “small wins,” which are exactly what they sound like and are a part of how keystone habits create widespread changes. A huge body of research has shown that small wins have enormous power, an influence disproportionate to the accomplishments of the victories themselves. Small wins are a steady application of a small advantage. Once a small win has been accomplished, forces are set in motion that favor another small win. Small wins fuel transformative changes by leveraging tiny advantages into patterns that convince people that bigger achievements are within reach.

So, what’s the message? Tyson says almost 80% of what he does as a leader to educate the public is driven by duty, and not ambition. If there’s something he can do better than others that will create positive change in society, as a leader, he has a duty to get that done. And as leaders, so do we.

Thoughts on Leadership: Celebrating Women’s History Month

By Gino Blefari

This week my travels found me starting Monday at home, participating in WIG calls. On Tuesday, I participated virtually in the Berkshire Hathaway HomeServices New Jersey Properties Pinnacle Awards Event, led by New Jersey Properties Chairman and CEO Bill Keleher. On Wednesday, I joined meetings, prepared for today and am writing this as I fly to Louisville, KY for the Berkshire Hathaway HomeServices Sales Convention.

March is Women’s History Month and if you’re looking for a place to be inspired by incredible, trailblazing women leaders, “Women Who Lead,” the video series (and now podcast) from HomeServices of America’s Chief Diversity Equity and Inclusion Officer Teresa Palacios Smith is an excellent place to start.

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Thoughts on Leadership: Willie and Billy (An Unexpected Story You’ll Want to Read)

By Gino Blefari

This week my travels found me starting at home on Monday taking my typical WIG calls. On Tuesday, I participated in the weekly Berkshire Hathaway Energy call and on Wednesday I participated in the celebration and launch event for Berkshire Hathaway HomeServices Jordan Baris Realty. I also spent the week reading over and rehearsing for the upcoming Berkshire Hathaway HomeServices Sales Convention 2022 in Louisville.

Whenever I write these posts, I always receive incredible replies but when the last post about Willie Mays, written in celebration of Black History Month, was sent into the world, I received a response from William “Billy” Knox at Berkshire Hathaway HomeServices California Properties that I just had to share.

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Thoughts on Leadership: A Tribute to Willie Mays

By Gino Blefari

This week my travels found me starting Monday at home with my typical WIG calls. On Tuesday, I traveled to Dallas and had dinner with the Prosperity Home Mortgage team. (Yes, it is record cold here). On Wednesday, I attended the Prosperity Home Mortgage National Sales Summit and had lunch with Allie Beth Allman at the Dallas Country Club. I then returned for an evening of events with the Prosperity Home Mortgage team. Today, I attended the Ebby Halliday Companies leadership meeting and the Berkshire Hathaway HomeServices Sales Convention virtual creative review. This afternoon, I’m up in my hotel room (still shivering) writing this very enjoyable piece on my hero, Willie Mays. 

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Thoughts On Leadership: Celebrating Mary W. Jackson

By Gino Blefari

This week my travels found me at home, starting Monday with my typical WIG calls. On Tuesday, I participated in the Berkshire Hathaway Energy meeting followed by preparation for the virtual CEO conference, which I attended on Wednesday. Today, I traveled to Orange County for a meeting and of course, also spent time writing this post in celebration of Black History Month.

Last week, we showcased my good friend Johnnie Johnson and his book “From Athletics to Engineering: 8 Ways to Support Diversity, Equity and Inclusion”  . The week before, we talked about Russell Wilson and his philosophy on what it takes to win. Today, I want to shift gears to a trailblazing leader, Mary W. Jackson, the first African American female engineer at NASA.

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Thoughts on Leadership: 8 Ways to Support Diversity, Equity, and Inclusion

By Gino Blefari

This week my travels found me starting Monday at home, completing my typical WIG calls. On Tuesday, I had the Berkshire Hathaway Energy call followed by a day of meetings. My Wildly Important Goal (WIG) this week was to spend 14+ hours on legal matters, so I completed that WIG and today, I’m writing this post to you now.

February is Black History Month and last week, we celebrated the leadership thoughts of Russell Wilson. This week, I’d like to highlight my good friend and former All-Pro defensive back for the Los Angeles Rams who is today president and CEO of World Class Coaches Johnnie Johnson. This spotlight is especially pertinent because Johnnie’s Rams are facing the Cincinnati Bengals in the Super Bowl this Sunday. For many years, Johnnie and I do a standing Saturday morning breakfast, where we catch up on life, family, business, books and whatever else happens in between. Currently, we are reviewing Johnnie’s new book, “From Athletics to Engineering: 8 Ways to Support Diversity, Equity and Inclusion” and I’d like to share those 8 ways with you now:

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Thoughts on Leadership: What It Takes to Win

By Gino Blefari

This week my travels find me starting Monday with my typical WIG calls. On Tuesday, I participated in the regular Berkshire Hathaway Energy call then traveled to Nashville. Yesterday, I had coffee with Greg Taylor, author of “Find Your Winning Edge: Lessons and Stories about How to Find Your Winning Edge in Life and Business.” Next, I virtually attended the Berkshire Hathaway HomeServices Kee Realty Welcome Event then filmed several videos for the upcoming Berkshire Hathaway HomeServices Sales Convention. Today, I traveled to Panama City, Florida and spent time with the team at Berkshire Hathaway HomeServices Beach Properties of Florida. I met with staff and agents during the orientation and gave a presentation on a system of execution and life planning.

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Thoughts on Leadership: What It Means to Win

By Gino Blefai:

This week my travels find me starting Monday at home, completing my typical WIG calls. On Tuesday I had the Berkshire Hathaway Energy call, then traveled to Las Vegas to attend Tom Ferry’s Elite Retreat. I’m in Vegas until later today, listening to Tom speak, learning from the inspiring keynotes and meeting with a business prospect for one of our brokerage networks.

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