Thoughts on Leadership: The Storyteller’s Secret

By Gino Blefari

This week my travels find me in Southern California for a meeting with the HomeServices of America, Inc. board and to work with our staff at HQ on products and services that will help our brokerage networks achieve even greater success this year. Just before arriving in California, I had finished The Storyteller’s Secret by best-selling author Carmine Gallo—who also wrote one of my favorite books, Talk Like TED—about the power of stories to impress, illuminate and inspire.

“We’re all storytellers,” Gallo writes. “We don’t call ourselves storytellers but it’s what we do every day.” He goes on to explain that in this twenty-first century age of information—the “knowledge economy”—we are only as valuable as our ideas. In the spirit of idea-sharing, here are five of my favorite concepts Gallo presents in his book:

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