By Ellen Hill
The best advice I ever got was from a top-producing agent at my company. On my first day in the office, I strolled in, iPad in hand, ready to learn the real estate secret handshake and the office WiFi password. But instead of rattling off business apps I might use or online marketing systems to try, he sat me down in the biggest conference room at Berkshire Hathaway HomeServices Georgia Properties in Marietta, GA and simply spoke to me, one real estate professional to another. “Always remember that people want to work with people they like,” he said. “Business is just that simple.”
I quickly learned that he was right. Scripts and high-gloss brochures are great but at the end of the day, people want to work with people they like.
And that’s where Instagram comes in. Through photos and videos, the platform allows me to express exactly who I am so prospective clients can decide if they like me beyond my great listings, market data or awards. Because the platform is so popular, I’m able to reach a high volume of people in a short amount of time while being authentic and true to myself. It’s an easy way to win friends and influence listings, I promise.
But if you haven’t quite mastered being Instagram-authentic, here are eight tips to help: