Tips for Selling Luxury Real Estate

By Onie Bolduc

The key to selling luxury real estate is emotion. You must find out what is driving the desire for each individual buyer to make a luxury purchase. About 99% of the time, it’s emotion driving the purchase but it’s not the same emotion for each buyer.

Luxury, according to Dictionary.com, is defined as “a material object, service, etc. conducive to sumptuous living, usually a delicacy, elegance or refinement of living rather than a necessity.” Something luxurious is something above a necessity and the desire to have this luxurious thing—whether it be a house, a piece of jewelry or a high-end car—is driven by emotion. 

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Instagram for Business: Eight Tips to Make Your Photos Last More Than an Instant

By Ellen Hill

The best advice I ever got was from a top-producing agent at my company. On my first day in the office, I strolled in, iPad in hand, ready to learn the real estate secret handshake and the office WiFi password. But instead of rattling off business apps I might use or online marketing systems to try, he sat me down in the biggest conference room at Berkshire Hathaway HomeServices Georgia Properties in Marietta, GA and simply spoke to me, one real estate professional to another. “Always remember that people want to work with people they like,” he said. “Business is just that simple.”

I quickly learned that he was right. Scripts and high-gloss brochures are great but at the end of the day, people want to work with people they like.

And that’s where Instagram comes in. Through photos and videos, the platform allows me to express exactly who I am so prospective clients can decide if they like me beyond my great listings, market data or awards. Because the platform is so popular, I’m able to reach a high volume of people in a short amount of time while being authentic and true to myself. It’s an easy way to win friends and influence listings, I promise.

But if you haven’t quite mastered being Instagram-authentic, here are eight tips to help:

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What Happy Sellers Know

By Margaux Pelegrin

Selling your home can be an emotional process, and it’s our job as agents to ensure the process goes as smooth as possible. There are often hiccups along the way, but the more the client is prepared, the easier it is to get the deal done. Looking back on my 10 years of real estate sales, I came up with a list of “seller principles” that my happiest clients have adopted. So, if you’re thinking of selling your home, here are some helpful tips to remember:

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A First-Time Homebuyers’ Dilemma: When Getting it Right Doesn’t Work

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By Chuck MacPhee

In my last post, I detailed all the ways to help secure your dream home as a first-time buyer.

But what happens when you do everything right—work with a competent agent, get your preapproval and go through the full mortgage underwriting process—and still don’t get your dream house?

I’d like to say this scenario will never happen but the reality is that it’s actually very common and often no one’s fault beyond the market. A lot of places across the country are experiencing strong seller markets, with homes often receiving multiple offers within the first few days (or hours) they are listed.

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