How to Write the Winning Offer

By Victor Quiroz

After a long day of showing homes with your pre-approved buyers, they have finally decided to write an offer on the perfect house! The buyers are now looking to you for a suggested price they might offer and relying on your expertise to help them win the bid. What is a real estate agent to do? Advise offering the listing price? Advise the buyers to underbid and try to get a “deal”? Advise your clients to overbid and blow all other offers out of the water?

Here are some tips to help you write the winning offer:

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Thoughts on Leadership: The Value of Connection

By Gino Blefari

This week I was in San Francisco at Inman Connect, an annual real estate technology conference that provides the ideal setting for forward-thinking leaders to discuss the technology transforming our industry today … and tomorrow. As I share highlights from Inman Connect, you’ll notice that each of these memorable experiences has something very specific in common (but more about that later). For now, here are some of my favorite moments from the event:

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30 Questions for REALTOR® Magazine’s Newest 30 Under 30

By Melissa Kandel

Each year, REALTOR® Magazine names 30 of America’s brightest and boldest real estate superstars to its latest class of 30 Under 30. This year, the publication selected Amanda Allen-Jorgensen of Berkshire Hathaway HomeServices Utah Properties in Salt Lake City. In honor of this prestigious distinction, I asked Amanda 30 questions about real estate, career motivation and everything in between.

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Thoughts on Leadership: Serving for Success

By Gino Blefari

The packed crowd at London’s Wimbledon Stadium erupted into thunderous applause on Saturday as Serena Williams defeated Garbiñe Muguruza to win her sixth Wimbledon title (and 21^st major championship). Serena’s game was slightly shaky, her serves at times meandering just outside the line, her groundstrokes less than certain. But Williams is a master at mastering adversity, and delivered enough winners and aces to claim the coveted Venus Rosewater Dish, Wimbledon’s time-honored trophy. Her resilience is admirable, and a quality any inspired business leader must strive to achieve. What else can we glean from Serena’s success? In a recent article, famed speaker and motivator Tony Robbins outlined four lessons to be learned from the tennis superstar:

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The Apex of Luxury: The Water’s Edge

Featuring the elite listings of Berkshire Hathaway HomeServices Luxury Collection

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How to Strategically Use Facebook Dark Posts

By Lisa Schultz

Is Facebook part of your social media plan? How about part of your advertising plan? If you’re not currently using dark posts to advertise on Facebook, you’re missing out on one of the best Facebook tricks in the book. Dark posts can help you boost engagement, drive traffic to your website and generate leads.

What is a dark post?

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Thoughts on Leadership: Hawaiian Inspiration

By Gino Blefari

This week my travels find me in the Hawaiian Islands for business meetings and my annual family vacation. The islands are nothing short of spectacular: pristine beaches, unspoiled landscape and a welcoming aloha spirit. This spirit is also evident in the history and local legends of Hawaii, like Duke Kahanamoku, whose life and achievements make for an incredible story I’d like to share with you now.

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My HGTV Experience: A Sale of Two Cities

By Amanda V. Stepp-Marcum

Several months ago I received quite possibly the greatest email an agent could get. Subject: Would you like to be on HGTV? Ummm yes! Who has to even think about that!?

I’m a true fan of all HGTV shows, from Property Brothers to (of course) Fixer Upper and couldn’t believe I was being contacted by the same company responsible for the programs I watch—and obsess over—daily. In the email, the producers from A Sale of Two Cities said they found me online because of my strong marketing presence and asked if I had any clients searching for a home in my Richmond, KY market, priced around $500,000 to be featured on the show.

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Thoughts on Leadership: The Boys in the Boat

By Gino Blefari

This week my thoughts aren’t so much about my travels as they are about what happened while I was away. Nearly two months ago, on a rare rainy day in Southern California, I received a call from HSF Affiliates CFO Brian Peterson, (who also happens to be my neighbor), letting me know he had picked up a package at my door so it wouldn’t get wet.

“Thanks, Brian,” I said over the phone. “That’s interesting though because I didn’t order anything to my SoCal residence but it’s probably a book.”

In fact, it was a book, a very good book I’d like to discuss with you today.

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Serious Buyers Should Act

By Jake Breen

In early April I sent clients a market video that sparked a lot of interest. This video detailed Salt Lake County appreciation rates from April through June. Most locals in Salt Lake know it’s a seasonal market and often we experience a real uptick in sales in the spring and early summer. What most don’t know is how seasonal swings will affect a typical real estate transaction.

During that same period in 2013, the median price in Salt Lake City rose 12%; it added another 4% in 2014. Think about that movement over just 12 weeks and consider statements often heard from potential buyers.

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