The Interview: Four Questions You Should Ask Any Agent

By Darrin Friedman

You may have noticed that there are a whole lot of real estate agents out there in the world, any one of whom would be thrilled to have your business. From your mother’s best friend’s nephew—you know, the kid who got his license last week and has never actually helped anyone purchase a home—to the top agent in your region who represents the very best of what the name REALTOR® stands for, and every agent in between; the sheer volume of practitioners can seem overwhelming.

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The Haunted House Listing: A Ghost Story

By Sean Cawley

I’ve been asked on several occasions if I would ever list a haunted house.

And what better time could there be to think about that question than on Halloween? Haunted homes conjure up many images in my mind, from ghosts, ghouls and goblins to the movie Beetlejuice or even that Haunted Mansion ride at Disneyland.

So, would I list a haunted house?   Yes!

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My Love Affair with Cloud Computing

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By Carl Guild

Is the title for this blog post a little drastic? Maybe. But maybe not.

Let me break it down for you: Cloud computing has helped me increase my productivity exponentially and has completely changed my life. Because of cloud computing, I’m able to spend more time at home with my family. Everything is organized, efficient and simple. Cloud computing is always there when I need it to be, through the good times and the bad. Love is the only description that fits.

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The Curious Case of Seller’s Markets: How First-Time Buyers Can Still Secure Their Dream Home

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By Chuck MacPhee

It was 2005.

I was two years out of college, had a great consulting job, traveled the country, and got married. So what do you think the first thing this financially stable, 20-something newlywed did? Well, he fulfilled the all-American dream and purchased a home, of course.

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Does the Right Office Space Attract the Right People?

 Why Office Design is More Important than Ever

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By Player Murray

It wasn’t too long ago that many of us in the real estate business felt like we were heading toward a completely “mobile” business. Nowadays, we can do practically everything from our phones, tablets and laptops, and going “paperless” has become more and more common. Given how much business we can accomplish on the go, it would stand to reason that the physical office space is becoming less important to our agents, but I propose that just the opposite is true.

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How to Enhance Your Listings’ Web Appeal

Margaux Pelegrin

By Margaux Pelegrin

 I live in Philadelphia where snow has become a four letter word.

February is traditionally the beginning of our ‘spring market’ and yet here we are at the end of the month and nothing feels like spring! Each week brings a new threat of yet another snow storm – keeping kids home from school, parents on the brink of insanity and buyers behind their computers trolling the Internet for new listings instead of walking through streets to look at properties.

While the winter weather is no doubt to blame for decreased inventory and sales, many popular real estate websites are reporting a 25% increase in traffic from December. But cold weather troubles aside, a lot of buyers are starting their home searches on the web, which means our web presentation of listings is more important than ever.

With that in mind, here are some tips to optimize your listings’ web appeal.

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New School Technology, Old School Techniques

Sam Guillen

By Sam Guillen

 I love ‘new school’ technology.

Some would say I’m addicted. I’d say I’m eager to adapt what’s new. After a long and productive day at work, who wouldn’t want to set the temperature for an evening bath from a tablet device? Or, watch your son smack a homerun at his baseball game from your cell phone while you’re at a business conference 2,000 miles away?

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