Does Writing A Personalized Letter For The Buyer Sway A Seller’s Decision?

By Victor Quiroz

A few months ago I helped contribute to a U.S. News & World Report article regarding the use of Snapchat in real estate. I must have made an impression on the writer because she called me again recently to ask if I would contribute to another article about personalized letters from homebuyers to sellers and how they can help persuade a favorable response. I gladly obliged and offered some insight into a practice that is becoming more common among buyers’ agents. Here’s what I had to say on the subject …

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