Thoughts on Leadership: Lessons from Mr. Irrelevant

By Gino Blefari

This week my travels find me heading to New Orleans on Monday for the Berkshire Hathaway HomeServices Marketing Forum, where the following day I delivered a presentation about the win-against-all-odds Kentucky Derby winner “Rich Strike.” On Wednesday, I traveled by car with Roberts Brothers President Teresa Williamson to Mobile, Alabama for a visit with the Roberts Brothers team. Today, I met with Roberts Brothers during their all-company sales meeting (with a Q&A led by Teresa) then hopped on a flight to Chicago for a visit with the Berkshire Hathaway HomeServices Chicago team. Tomorrow, after spending time with the Chicago team, I’ll attend an Asian Real Estate Association of America (AREAA) lunch followed by the AREAA Gala in the evening. Of course, in between meetings, I sat down to write this post to you.

Last week, I received an email from Eric Webster, general manager at Berkshire Hathaway HomeServices First Realty, in response to the weekly Thoughts on Leadership detailing lessons learned from the NFL. He wrote: “Good morning, Gino. You and I are cheering for the same guy for maybe slightly different reasons. I am a fan of [San Francisco 49ers Quarterback] Brock Purdy from his days at Iowa State.”

Read more: Thoughts on Leadership: Lessons from Mr. Irrelevant

Eric said he’d been thinking about Purdy lately as he’s been in the news for near-flawless performances during games this season, helping to lead the 49ers to a 5-0 start. (It’s certainly made my Sundays a lot more enjoyable!) In his email, Eric posed an interesting point to consider: “I’ve been wondering why he is so good today – but was only ‘good’ at Iowa State University.”

When Purdy played at Iowa State University, he was a solid player, but his team didn’t win a national championship. In the 2022 NFL Draft, he was chosen 262nd, the very last player selected, historically deemed “Mr. Irrelevant.” (He was even celebrated during “Irrelevant Week,” a charity event held each year in Newport Beach – just a few minutes’ drive away from the Berkshire Hathaway HomeServices headquarters – to celebrate the last-picked player in the NFL draft.)

Today, Purdy is the ultimate come-from-behind underdog story, very much like the story of Rich Strike I told days earlier at Marketing Forum in New Orleans. From beginning his NFL career as Mr. Irrelevant, Purdy is today starting quarterback for a so-far undefeated 49ers team. He threw four touchdown passes in Sunday’s game against the Cowboys. He has fourteen consecutive regular season wins under his belt, dating back to last season. And to echo our earlier question: Why? How did a player picked last in the NFL draft turn into such a standout?

Well, there are many reasons for Purdy’s productivity and high-performance, and each one proves a lesson in both leadership and the establishment of a mindset that embraces perpetual improvement:

  • Trust. Purdy is implicitly trusted by his teammates and 49ers Head Coach Kyle Shanahan; it’s a trust he’s earned through consistent results since taking over the starting quarterback position during Week 13 last NFL season. Shanahan says Purdy’s been “extremely consistent in practice since he’s been here, and he’s been the same in games. What you see is what we see and it’s what you feel.” Trust is earned, and trust is felt. Trust allows teams to take risks and push themselves harder on the path toward reaching their highest potential, knowing every member of the team supports the whole.
  • Progress. Some might say Purdy is the byproduct of an excellent team, a quarterback surrounded by a tough offense line that’s coached by some of the best offensive strategists in the nation. But while critics will tell you it’s only a matter of time before Purdy’s “great” turns to “not so good,” the stats are clear: Purdy keeps getting better. His time before passing improved from 2.84 seconds in 2022 to 2.56 seconds so far this season. He’s also bringing the ball farther down the field, with 7.2 air yards per attempt, up 0.2 yards from last year. Purdy’s 95.2% completion rate in Sunday’s game against the Cowboys is the best by any passer in 49ers history, and 48.2% of Purdy’s pass attempts gain a first down or touchdown, which is the highest percentage in the NFL right now. In leadership, a commitment to evolve and innovate is everything.
  • Dedication. As 49ers Left Guard Aaron Banks told ESPN: “[Purdy] is a dude who comes in and studies his film, studies his craft and makes sure he’s getting better week by week.” In leadership, a dedicated leader who is set on improvement is far more important than a leader who is complacent, even if they’re at the top of their game. Remember, once you think you know it all, your slide to mediocrity has already begun.
  • Chemistry. In Eric’s email, he said: “Something happened to Brock. He is on the right team at the right time, and they are really having fun together.” This is a true example of chemistry at play. In sports, chemistry is everything. You win or lose based on the chemistry of your leaders and your team. The same applies to business; a good leader not only understands their team’s chemistry but can also utilize it to effectively accomplish every Wildly Important Goal.

So, what’s the message? An underdog like Mr. Irrelevant has nothing to lose and everything to gain, which is the perfect recipe for success. 

Thoughts on Leadership: Leadership Lessons from Coach Prime

By Gino Blefari

This week my travels find me working from home, completing my usual WIG calls with our CEOs and attending various business meetings. On Tuesday, I attended the monthly virtual leadership meeting, and on Wednesday, I had my early morning Berkshire Hathaway Energy call followed by breakfast with Ronnie Lott and The Golden Heart Fund, then stopped in to see Tom Ferry, who interviewed me onstage at the Tom Ferry Roadmap 23 tour. Today, I sat down between meetings to write this post to you as I prepare to attend the 49ers vs. Giants home game with Chris Sears and many other friends later tonight. Go Niners!

Excitement for the game – and chatting with Tom Ferry – has me thinking about leadership, football and coaching, which was already on my mind as I watched the latest “60 Minutes” episode featuring Deion Sanders, or “Coach Prime,” a former NFL player-turned- college-football coach. He won Super Bowl XXIX with the 49ers then Super Bowl XXX with the Dallas Cowboys, and played professional baseball during his epic athletic career. He’s typically known as a cornerback; however it must be noted that he sometimes came in on offense and played receiver.

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And if you’ve been following the sports news lately, it’s hard not to come across an attention-catching headline about Deion Sanders’ near-legendary turnaround of the Colorado Buffaloes.

The story begins in December 2022, when it was announced Sanders would leave his position as head coach of the Jackson State University Tigers to become the new head coach of the Colorado Buffaloes. Sanders had his work cut out for him. I Colorado Buffaloes are in the NCAA Division I Football Bowl Subdivision (previously known as Division I-A), the highest level of college football in the U.S., but at the time, they were infamously flailing. They’d just come off a disappointing 1-11 season, and it was now Coach Prime’s job to turn things around.

In a recent memo to his team, ReeceNichols Real Estate SVP of Brokerage Chad Dumas talked about Sanders’ leadership, writing: “There are so many things he has done and said in the last couple of years that I think we can learn from as leaders, but I want to hone in on what I believe is a masterclass on recruiting and attraction.”

At the first Buffaloes team meeting in December, Sanders didn’t mince words, encouraging players to enter the transfer portal and find other schools at which they could play. “I came to the conclusion that a multitude of [the players] couldn’t help us get to where we wanted to go,” he said during the “60 Minutes” interview.

Immediately, 41 scholarship players transferred out and when the 2023 season began, Sanders had just 20 of the 83 scholarship players from the 2022 season still on his roster. Yet he was able to replace them in a few short months with new talent. In fact, in Colorado’s opening game against the TCU Horned Frogs (a team that played in last year’s national championship), the Buffaloes defeated the Horned Frogs 45-42 in a dramatic and much-talked-about double-overtime victory.

How was he able to recruit top players so quickly?

Sanders’ mantra is “I ain’t hard to find,” and it’s a testament not only to his visibility in the media and accessibility to his team (he’s been on “60 Minutes,” ESPN, and conducted a host of other high-profile interviews) but also to his candor and honesty during those interviews. Coach Prime says it like it is – the good, the bad and all the confidence you’ll find in between. As Chad said in his memo: “There’s never been a time where [being visible] is easier to do than now, but it takes discipline and a plan and a belief in yourself that when you are easier to find and putting yourself out there more, people will be attracted to you.”

Of course, being transparent and visible requires a high level of self-belief, which naturally plays into Coach Prime’s tough-love coaching philosophy. “If you went for that, if you were able to let words run you off, you ain’t for us,” Sanders said of his now-famous speech to the Buffalo players about finding another school. “We’re an old-school staff. We coach hard. We coach tough. We’re disciplinarians. If you’re allowing verbiage to run you off because you don’t feel secure with your ability, you ain’t for us.”

And for those players who heard his words and wanted to remain on the team? “Stay,” Coach Prime said. “Prove it.”

Sanders’ tough-love mentality extends to his kids, including Shedeur Sanders, quarterback of the Buffaloes and Shilo Sanders, Colorado’s starting safety. Coach Prime said if his kids called him up and said their coach told them to get in the transfer portal, he’d tell them they must not be playing as well as they should. “You should be an asset and not a liability,” Sanders explained.

As an example of Sanders’ unwavering confidence,after “60 Minutes” asked him about the best coach in college football today, he replied: “Let me see a mirror.” He did go on to clarify how much he admires University of Alabama head coach Nick Saban, and how just sitting in his presence is a gift and a reminder to be a perpetual student of his craft. “He’s forgotten more things than I may ever accomplish, so I am a student looking up to this wonderful teacher saying, ‘Just throw me a crumb of what you know.’”

So, what’s the message? Coach Prime says being a coach means you have to understand that what your team wants from you is a leader who will be honest, fair, tough, disciplined, supportive, visible and there for them, always. “I ain’t hard to find,” he says, and every player on his now 3-0 Colorado Buffaloes team knows it’s true.

Thoughts on Leadership: Leadership Lessons from the NFL

By Gino Blefari

This week my travels find me on the Big Island of Hawai’i, attending the 2023 Berkshire Hathaway HomeServices Summit Conference. It’s been an incredible few days of learning and growth, and the perfect place to kick off the official start of the football season.

Over the years, I’ve spent a lot of time studying the connection between sports and leadership, and specifically football and leadership, drawing inspiration from sports icons like my buddies Dwight “The Catch” Clark, Ronnie Lott, Steve Mariucci, Brent Jones, and Johnnie Johnson, Allan Dalton and Jimmy Burgess, along with Eddie DeBartolo, Bill Walsh, Joe Montana and Tom Brady.

Read more: Thoughts on Leadership: Leadership Lessons from the NFL

During Summit, I met Jimmy Burgess, CEO of Berkshire Hathaway HomeServices Beach Properties of Florida, (who I mistakenly referred to as Jimmy Buffett during my Tuesday morning Summit talk) every morning at 5 a.m. at the hotel pool, where we’d spend an hour treading water and talking about leadership. During one of these workouts, Jimmy told me: “Gino, leaders are just like coaches, because the best leaders bring out the best in their teams.”

That got me thinking about leadership lessons we could learn from football. The NFL is more than just a powerhouse athletic competition. It’s a complex institution that showcases teamwork, strategy, and leadership both on and off the field. Whether you’re a die-hard football fan or interested in the dynamics of effective leadership, the NFL offers a multitude of lessons for us all. Let’s dive into these insights.

  • The Importance of Teamwork: Football is a team sport where individual brilliance can shine, but victories are achieved collectively. Leadership isn’t a solo endeavor; it requires collaboration and relies on the strengths of each team member to win a game and a championship.
  • Adaptability and Change: In the NFL, game plans can change on the fly, and coaches must adapt to the opposing team’s strategies as they adjust. Similarly, leaders must be prepared to adjust their strategies when circumstances change. Think of the halftime adjustments the best coaches make to change the outcome of the game.
  • Preparation and Planning: From hours of film review to grueling practice sessions and NFL training camp, success on game day is a result of the exhaustive preparations that happen behind the scenes. Miami Dolphins Head Coach Mike McDaniel famously leaves his house at 2:24 a.m. for work every day, getting to the office a little before 3 a.m. It’s a habit acquired after working under former Houston Texans Head Coach Gary Kubiak, who called McDaniel twice at 6 a.m. without an answer. (McDaniel was later fired from the job specifically for being late twice). The experience taught McDaniel a harsh lesson about priorities, preparation, and planning. “You’re chasing the best version of yourself,” he told ESPN when describing his early-morning commute. “This part of the day is so unique because everything is in front of you.” Being prepared can make the difference between success and failure.
  • Resilience in the Face of Adversity: Setbacks, like injuries or game losses, are part of the NFL. Just look at the awful, season-ending injury of New York Jets Quarterback Aaron Rodgers after just four snaps into his first game with the team. However, teams regroup and adjust and return with renewed vigor. Leaders, too, will face setbacks but must demonstrate resilience and perseverance.
  • Continuous Learning: The best NFL coaches and players are always studying, learning, and refining their techniques. Tom Brady’s former teammate, Tight End Rob Gronkowski, estimated that Brady watched 40 hours of film each week. Bill Walsh talked about his return to coaching college football when he’d get five hours of sleep on a couch in his office. Leadership requires a commitment to perpetual improvement. It’s about lifelong learning and a willingness to adapt based on new knowledge you acquire every day.
  • Effective Communication: Clear communication between coaches, players, and staff is vital for successful plays and overall team dynamics. Similarly, effective leadership requires transparent and open communication.
  • Accountability: Players and coaches must take responsibility for their actions on and off the field. Great leaders hold themselves and their teams accountable, recognizing that fosters trust and integrity.
  • Diversity and Inclusion: The NFL comprises players from diverse backgrounds, and the synergy of this diversity can be a driving force behind a team’s success. In leadership, promoting diversity and inclusion can lead to innovative solutions and a broader perspective.
  • An Example for Others to Follow: Captains and veteran players often set the tone for the team’s work ethic and values. As a leader, embodying the values and work ethic you wish to see in your team is crucial.
  • Work-Life Balance: While the NFL demands rigorous training, players also understand the importance of recovery and personal time. Leaders should recognize the importance of balance for sustained performance and mental well-being.
  • Long-Term Vision: The best teams in the NFL don’t just plan for the current season but also have a vision for the future. Similarly, effective leaders set short-term goals with a long-term vision in mind.

So, what’s the message? The thrills of the NFL aren’t limited to spectacular touchdowns or nail-biting finishes. They extend into the realm of leadership, strategy, and team dynamics. The league, with its diverse set of challenges and successes, offers a playbook of leadership lessons that can be applied far beyond the football field. Whether you’re leading a corporate team, a community initiative, or any other endeavor, tapping into these insights can pave the way for both individual and collective success.

Thoughts on Leadership: Giving Thanks to Dwight “The Catch” Clark

By Gino Blefari

“[Quarterback Joe] Montana … Looking … Looking … Throwing into the end zone … Clark caught it! … It’s a madhouse at Candlestick …”

This week my travels find me in Northern California, working and preparing to spend the Thanksgiving holiday with friends and family. I’m feeling particularly grateful this year not only for my wonderful family but also for the friends who enrich my life in ways inextricable, intangible and extraordinary.

Leaders, as you know, are not born, they’re made, and the fabric of leaders is sewn from all the intelligent, inspiring people around them. One leader I’m thankful to call my close friend is Dwight “The Catch” Clark,” once an obscure, 10th-round draft pick in the 1979 NFL draft—the 249th player chosen—who went on to become Sports Illustrated’s NFL Player of the Year in 1982.  

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Thoughts on Leadership: Prepare to Succeed

By Gino Blefari

This week my travels find me first in Northern California and next in Phoenix, where I’m preparing for the upcoming Berkshire Hathaway HomeServices 2017 Sales Convention. Our theme for convention is “Unleashing Your Potential,” and the topic was very much on my mind as I watched the NFL Combine this week.

The event, this year held Feb. 28 – March 6, brings together more than 300 of the best college football players from across the nation to participate in the National Invitational Camp in Indiananapolis, IN. Top executives, coaching staffs, player personnel departments and medical personnel from all 32 NFL teams are in attendance and evaluate the players ahead of the upcoming NFL Draft. The NFL Combine is basically an intense, physical and mental grind, a four-day job interview for these hopeful athletes and a critical step in helping them achieve their dream of playing in the NFL.  

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Thoughts on Leadership: Be Thankful

By Gino Blefari

This week my travels found me in Northern California where on Monday afternoon I had the opportunity to have lunch with my good friend, Dwight Clark, former All-Pro wide receiver for the San Francisco 49ers and five-time Super Bowl champion. We were joined by another friend of mine, best-selling author Carmine Gallo, who wrote some of my all-time favorite business books, including: Talk Like Ted, The Storyteller’s Secret and The Presentation Secrets of Steve Jobs. Together, we spoke about the challenges and rewards of business, sports and life in general.

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Thoughts on Leadership: Scout Law and Leaders

By Gino Blefari

This week my travels found me in Northern California, Arizona, Southern California and then back to Northern California. While in Los Angeles, I had the opportunity to attend an event honoring recently retired Chairman, president and CEO of Edison International Theodore “Ted” F. Craver, Jr. with the 2016 Western Los Angeles County Council, Boy Scouts of America Americanism Award.

According to WLACC-BSA president Mark D. Carlson, the award “is conferred on individuals who personify the traditions of our country and the Boy Scouts of America.” Other notable recipients include: General Jimmy Doolittle, Gerald R. Ford and Bob Hope.

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Talking Inspiration with Dwight Clark: Preparation and Opportunity

A word from Gino Blefari, CEO of Berkshire Hathaway HomeServices …

This post is the first in our new “Talking Inspiration” blog series by Dwight Clark, former All-Pro wide receiver for the San Francisco 49ers. I was lucky enough to be a 49ers fan in the 1980s and watched my pal Dwight play for my favorite team. Dwight is a five-time Super Bowl champion—two as a player and three in management—but who knows if his great run would’ve ever happened if it wasn’t for that incredible Sunday in January of 1982 … that’s when “Too Tall” Jones and what seemed like the entire Dallas Cowboys defense was chasing quarterback Joe Montana and Dwight was trying to lose Cowboys’ defensive back Everson Walls running across the back of Candlestick Park’s end zone. What happened next has been since memorialized in sports history books forevermore: Dwight caught the winning touchdown pass thrown by Montana and the 49ers won the NFC Championship Game that year. Today, “The Catch” is known as the #7 most memorable play in the NFL and #1 for the 49ers. Dwight’s “Talking Inspiration” posts will provide ongoing perspectives about tackling challenges—in sports, business and life—and I hope you enjoy these pieces of wisdom from a great man, a true football legend and my friend. – Gino 

By Dwight Clark

When I reflect on my career playing with the San Francisco 49ers, one word comes to mind: fortunate. And fortune, as I define it, is the place where preparation meets opportunity. If you think about your life’s most extraordinary featswhether it’s winning Super Bowls or winning business—yes, there’s always some measure of luck involved but there’s also a whole lot of training, planning and hard work that has to happen long before luck arrives. Then, if you’re fully prepared at the exact moment luck finally does ring, you can pick up the phone and answer its call.

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Thursday Thoughts on Leadership: What it Means to Win

By Gino Blefari

This week my travels find me in Irvine, CA, where it seems as if the entire state is gearing up to host Super Bowl 50 on Sunday. And while my 49ers didn’t quite make it to the big game, it does take place right on my home turf, at Levi’s® Stadium in Santa Clara.

If you look at the Denver Broncos and Carolina Panthers, you’ll know Super Bowl 50 should be an interesting contest of the league’s two best defenses that pits prodigy quarterback Cam Newton of the Panthers against veteran quarterback, Peyton Manning of the Broncos. It’s also an intriguing matchup when you take into account the rumors circulating that this Super Bowl game might be Peyton’s last. In fact, browse any sports news website and you’ll be met with a hailstorm of headlines debating this very question. Will he or won’t he? Would a Broncos win on Sunday change everything?

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Thursday Thoughts on Leadership: The NFL and Us

By Gino Blefari

This week my travels find me in New York City for Inman Connect, a yearly conference where innovation meets real estate and where leaders in our industry come together to brainstorm and share ideas. While at Inman, I participated in a panel discussion—“Creating Motivation Through Accountability”—and attended several events to talk shop with both new and old friends. (To see what other attendees are saying about the conference, scroll through #ICNY.)

Because New York is, well … New York, I’ve also had the opportunity to do some incredible networking while I’m here in the Big Apple like being at the NASDAQ Closing Bell Ceremony or, thanks to my pal, Max Paulsen who works at the NFL, tour the National Football League headquarters on Park Avenue.

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