Posts tagged:millennials

REthink Council Berkshire Hathaway HomeServices

Introducing the 2018 National REthink Council

Berkshire Hathaway HomeServices, part of the HSF Affiliates LLC family of real estate brokerage franchise networks, today named its 2018 National REthink Council, a group of 15 top-producing, motivated young agents from Berkshire Hathaway HomeServices brokerages around the country.

“We understand the importance of investing in the future of real estate,” said Gino Blefari, Berkshire Hathaway HomeServices president and CEO. “The REthink Council provides us with such an opportunity and enables us to tap the collective intellect of very bright, young professionals. Their input helps us shape strategies and decisions, and it gives us a leg up on how younger consumers and professionals feel about real estate.”  

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Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

A white paper study by Berkshire Hathaway HomeServices’ re_think Council leadership.

The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to dive deeper into what makes them successful and went back to the basics. Instead of focusing on next-level tools, the Council unanimously agreed it’s not about technology; it’s about leveraging technology to streamline a profitable business. This white paper, “Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?,” covers the national re_think Council leaderships’ findings to take lead generation to the next level. Read it today.

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Real Estate Agents: How to Market to First-time Home Buyers

By Darrin Rayner

As more and more home buyers of the millennial generation reach buying age (they’re soon expected to pass Boomers in total population), your marketing efforts toward first-time home buyers become more and more important.

According to the Home Buyer and Seller Generational Trends Report 2016 produced by the National Association of REALTORS® (NAR), first-time home buyers are most likely:

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Latest Berkshire Hathaway HomeServices Survey Reveals Millennials Exercise Patience in Quest for Homes

 

The concept of a starter home may be a non-starter for millennials, at least according to findings from Berkshire Hathaway HomeServices’ latest Homeowner Sentiment Survey. The study found that besides saving for a down payment, 37% of millennial renters indicated they are interested in buying a house only when they’re ready to afford their dream home, relegating the concept of a “starter home” to virtual non-existence. 

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The National REthink Council: Apply Now!

Are you a top-producing, motivated leader in real estate? Are you interested in helping to create resources and tools that will enhance Berkshire Hathaway HomeServices nationwide? Apply now to join the national REthink Council, a group of recognized, passionate leaders within the Berkshire Hathaway HomeServices network. Visit REsource Center > REthink > National REthink Council and download the application today!

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Thoughts on Leadership: Generation Now

By Gino Blefari

From every angle, millennials are shaping the future of real estate, whether they’re potential first-time buyers embracing homeownership or recent college graduates joining a brokerage, eager to launch real estate careers. For any business leader asking what the future looks like, the answer comes wrapped in a millennial bow. And even if this certainty is understood, how to reach the millennial is still muddled by a haze of social media, mobile marketing and other millennial-focused trends.

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What’s the ROI of Using Social Media in Real Estate?

By Victor Quiroz

Facebook, Twitter, Instagram, YouTube and more recently, SnapChat, are all social media platforms that can capture the attention of potential millennial clients. Why? Because most, if not all, of these platforms are now part of millennials’ daily life. Social media sites and apps are their preferred tool to stay connected to the world.

Let’s examine this trend by the numbers: Entrepreneur Magazine found that millennials check their social media platforms via a mobile device an average of 43 times per day! A January 2015 Forbes survey revealed 87% of millennials use between two and three tech devices for social media on a daily basis. The American Press Institute said 88% of all millennials get their daily news from Facebook or some other social media platform.

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Millennials: Changing the Face of Real Estate

By Jessica Botkin

From the inside out, millennials are changing the way real estate professionals do business. With thousands of property search apps available to them, millennials literally have an incredible wealth of real estate information at their fingertips. In fact, mobile searches are now the No. 1 way consumers look for a home.

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Misconceptions of Millennial Communication

By Melissa Kandel

A friend asked me yesterday if it was possible to sprain her thumbs from excessive text messaging.

“Of course you can’t,” I told her confidently, even though I had no idea. She shrugged, satisfied, and returned to her phone. We had met for a late afternoon coffee and these were our first words exchanged. For the better part of an hour, we sat in the corner of an almost-empty café, untouched lattes between us, phones in hand, silent except for the soft taps of fingertips on glass screens. Was this really the portrait of modern friendship?

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