How to Lose a Client in Five Ways

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By Carl Guild

Want to succeed in real estate?

I’ve got two words for you: client retention.

Some of you may say that we don’t want to retain our clients. We want them in and out. Well, the truth is you want to retain your clients FOREVER. You want their inventory in and out, but the relationship must remain so you can represent them for every deal, every real estate milestone, and receive those all-important referrals. Don’t believe me? All right, have it your way.

Here are five surefire ways to make sure your client relationship doesn’t last:

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The Great Debate: Old vs. New Homes

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By Jessica Botkin

There’s no right or wrong answer when it comes to the question of old vs. new in real estate.

Ask yourself, do you enjoy a home with character and timeless style? Or, are you a fan of the starting-from-scratch approach, which begins from the ground up—literally—and creates something new, modern, sleek and, energy efficient?

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Did the Internet Kill the Real Estate Star?

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By Carrie Foley

The other day, I received a call from clients looking for a new home.

Like so many conversations I have these days with my buyers, they had a list of homes they had sought out on the Internet that they wanted to see. Each home had been found, researched and carefully selected based on information gleaned from Google Maps, peer reviews of the neighborhoods or schools, and other detailed listing information found online. Much of their research was conducted either through my website, which links with the MLS or on popular real estate listing sites.

Today, there’s a limitless amount of information instantly accessible to the technology-savvy home shopper. It appears—on the surface, at least—that the role of the real estate agent is diminishing, especially for the younger generations of buyers. In fact, as millennials embrace every emerging social platform and application from Vine to SnapChat, expanding their ability to access an incredible wealth of real estate information and opinions generated by their peers and friends, what will become of agents?

We’ll stay right here.  Why?

Because we bring to the table these three invaluable assets:

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The Curious Case of Seller’s Markets: How First-Time Buyers Can Still Secure Their Dream Home

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By Chuck MacPhee

It was 2005.

I was two years out of college, had a great consulting job, traveled the country, and got married. So what do you think the first thing this financially stable, 20-something newlywed did? Well, he fulfilled the all-American dream and purchased a home, of course.

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