Embracing the Big Picture: A Key to Long-Term Leadership Success

By Gino Blefari

After my San Francisco 49ers delivered a win on Sunday, my week continued with momentum as I traveled to Irvine, CA. There, I kicked off Tuesday morning by filming several projects for Berkshire Hathaway HomeServices and participated in a series of company webinars. Earlier today, I shared my daily routine for success with Berkshire Hathaway HomeServices Florida Realty and Berkshire Hathaway HomeServices The Preferred Realty—a routine designed to help everyone make 2025 their best year yet. This blend of activities, from sports enthusiasm to professional engagements, mirrors the essence of big picture thinking, where diverse experiences enrich our leadership approach.

Read more: Embracing the Big Picture: A Key to Long-Term Leadership Success

In a world that often rewards quick sales and immediate results, it’s the leaders who look beyond the immediate who truly create enduring success. This approach, known as big picture thinking, is a cornerstone for those aiming to lead effectively, especially in the dynamic field of real estate. As we navigate from the exhilarating highs of sports victories to the strategic execution of business objectives, we see that success in any arena comes from understanding the broader context—connecting daily actions with long-term goals.

One of the most notable advocates of the big picture philosophy was General Electric’s CEO, Jack Welch, who led the company for two decades. Welch consistently emphasized to his team that maintaining existing relationships with clients was more crucial than individual sales transactions. He understood that true success in the long run often requires stepping back from the small details to grasp the broader landscape. This mindset helped GE thrive under his leadership, as it fostered long-term loyalty and sustainable growth over quick, short-term gains. On a personal note, Jack Welch’s first job was at GE’s Pittsfield, Massachusetts location—the very city where I was born. This connection always drew me to him, and he became a mentor of mine through his books, reinforcing my admiration for his leadership style and philosophies.

Big picture thinkers distinguish themselves by their continuous quest for knowledge. This relentless pursuit isn’t just about expanding personal skill sets; it’s about deeply understanding the world around us. It involves constantly learning, whether by reading, experiencing new cultures, or simply engaging in meaningful conversations. Such leaders are adept at stepping back from day-to-day operations to see broader industry trends and societal impacts, which in turn inform their strategic decisions.

So, how can one cultivate this valuable skill? Start each day with a reflection on your schedule. Consider what opportunities each appointment, meeting, or task presents for learning something new. By mentally preparing to absorb new information, you position yourself to gain insights that others might miss. Imagine having dinner with a renowned coach or industry leader. Such an opportunity could be a goldmine for learning about team dynamics, resilience, and strategic thinking—provided you are prepared to listen and engage deeply.

Moreover, becoming a big picture thinker enhances empathy—a crucial trait for leaders. By understanding diverse perspectives, you are better equipped to meet the needs of clients, colleagues, and even competitors. Empathy allows you to build stronger connections and foster a collaborative environment where collective goals are achieved through shared efforts.

So, what’s the message? In real estate, as in life, taking the time to develop big picture thinking can significantly enhance your leadership effectiveness. It not only prepares you to navigate complex challenges but also enriches your relationships, making you a more compassionate and effective leader. As we strive to lead, let us remember that our greatest lessons come not just from what we achieve alone but from understanding the world as a whole and our place within it.

Thoughts on Leadership: Honoring Veterans and My Father’s Legacy of Service

By Gino Blefari

What a whirlwind week! I embarked on a thrilling four-day journey across the East Coast, fueled by the vibrant energy of New York City and the serene drives through Connecticut and beyond. My mission is always to accelerate goal achievement for others, and this week was no exception.

First stop: New York City, where I met with the dynamic team at Berkshire Hathaway HomeServices New York Properties. The atmosphere brimmed with warmth and camaraderie as we exchanged strategies and insights, fostering a culture of success.

Read more: Thoughts on Leadership: Honoring Veterans and My Father’s Legacy of Service

Next, I journeyed through autumn-kissed landscapes to Trumbull, CT. There, the enthusiastic team at Berkshire Hathaway HomeServices New England Properties welcomed me, eager to learn and grow.

In Rye, NY, I met with the dedicated team at Houlihan Lawrence. I shared insights on building a successful daily routine, and their commitment to excellence enriched our discussion.

I concluded my trip on Long Island, where the team at Berkshire Hathaway HomeServices Laffey International Realty greeted me warmly. Together, we looked forward to the promising opportunities of 2025, ready to harness our collective energy for a year of remarkable achievements.

After a week of sharing insights across the East Coast, our focus shifts as Veterans Day approaches—a time to honor and remember. This year, I dedicate my reflection to my father, Paul Frank Blefari (Pappy)—a WWII veteran, a loyal husband, and a cherished family man whose legacy of service and love continues to inspire me daily.

My father’s journey was rooted in resilience. Born in 1925, he grew up in the Great Depression, where even as a child, he took on work to help support his family. His character was shaped by necessity and discipline, and those early years would prepare him for challenges few could imagine.

When he turned 18, my father was drafted into the U.S. Army. As part of the Third Army under General Patton, he faced the brutality of war with courage and tenacity. He fought in the Battle of St. Lo, landed on the beaches of Normandy, and ultimately found himself in the Battle of the Bulge, trudging through deep snow and enduring conditions most would consider unbearable. In every struggle, his resolve was unwavering. He earned two Purple Hearts, yet he seldom spoke of his valor. His humility spoke louder than words ever could.

One story he did share stayed with me and embodies his sense of duty and selflessness. In the midst of combat, he encountered a German machine gun nest while assisting a radio operator. Even as they faced gunfire and bitter conditions, my father refused to leave his comrade behind, risking his life to help him navigate the snow and evade the enemy. This moment, and so many like it, define not only his service but the ethos of those who serve our nation. “No one left behind”—my father lived those words.

Beyond his military service, my father embodied the qualities of the Greatest Generation. He was humble, thrifty, and grateful for every blessing, even the smallest ones. Family was his anchor, and his devotion to us was absolute. His love and respect for my mother, his wife of 71 years, showed me that true leadership begins at home, with integrity, and a deep sense of responsibility to those we love.

So, what’s the message? This Veterans Day, as we honor those who served, let us remember that their impact reaches far beyond the battlefield. Veterans like my father teach us resilience, humility, and a commitment to values that withstand any challenge. My father’s life reminds me that leadership is about sacrifice, loyalty, and unwavering dedication to family, community, and country.

Pappy, thank you for your service, your love, and your unwavering example. This Veterans Day, we honor you, and we will carry your legacy forward, always.

Thoughts on Leadership: Leadership Lessons from Yogi Berra

By Gino Blefari

This week, my travels keep me at my home office in Northern California. Last night, as the LA Dodgers celebrated their triumphant victory in the World Series against the NY Yankees, I found myself reflecting on a legendary figure synonymous with baseball greatness and exemplary leadership. Yogi Berra, renowned for his sharp wit and profound wisdom, appeared in an astonishing 14 World Series, securing 10 World Series Championships. His records, unmatched in their portrayal of consistency and excellence under pressure, offer timeless lessons in leadership and resilience.

In leadership, as in life, we encounter moments where the distinction between what we should and shouldn’t do isn’t always clear. During these times, the direction we choose is pivotal in shaping our leadership acumen and resilience. As the baseball season swings into action, Yogi Berra’s insights feel especially poignant.

Read more: Thoughts on Leadership: Leadership Lessons from Yogi Berra

1. Embrace the Power of Persistence One of Yogi’s most admired qualities was his tenacity. “It ain’t over till it’s over” is one of his most famous sayings that emphasize the power of staying in the game until the very end. Leaders can learn a lot from this attitude—by pushing through challenges, even when the odds are against them, they can lead their teams to achieve unexpected victories.

2. The Importance of Humility In his journey through numerous baseball seasons, Yogi understood that humility keeps a leader grounded and approachable. It allows one to be open to learning from mistakes and to continuously seek improvement. This humility can be a beacon for fostering a team culture where each member feels valued and motivated to contribute.

3. Trust Your Instincts “Trust your instincts” was more than a principle for Yogi; it was a practice. In the fast-paced environment of Major League Baseball, split-second decisions are crucial and often, there’s no playbook. Similarly, in business, leaders sometimes need to rely on their intuition when making decisions, especially in unprecedented scenarios.

4. Decisive Action Yogi’s advice to “act” when at a crossroads is vital for leaders. Procrastination or excessive deliberation can lead to missed opportunities. Yogi’s philosophy was clear: “When you come to a fork in the road, take it.” Leaders should make informed decisions but also be bold and decisive when action is required.

5. Keep Learning and Adapting The backdrop of Yogi’s childhood in “The Hill” neighborhood of St. Louis, where he and Joe Garagiola Sr. lived, serves as a profound lesson in perspective and adaptability. It’s fascinating to think that Yogi wasn’t just a product of his natural talents but also of his environment, which was steeped in baseball greatness. This nurturing setting undoubtedly played a role in shaping his legendary career.

Similarly, my own journey to St. Louis in the summer of 2017 provided a unique parallel. Meeting with the team at Berkshire Hathaway HomeServices Select Properties, I experienced firsthand the power of a strong, vibrant culture. This wasn’t just about real estate insights; it was an eye-opening adventure that broadened my perspective, reminiscent of how “The Hill” must have nurtured Yogi’s and Joe’s youthful ambitions.

This revelation was transformative, highlighting how new environments and experiences can offer invaluable lessons in leadership and life. Just as Yogi Berra’s experiences on and off the field taught him to adapt and thrive, so too can our own explorations shape our leadership philosophies.

As we release this blog on the whimsical evening of Halloween, let’s channel a hint of Yogi Berra’s playful wisdom. Much like the unexpected twists of a spooky October night, leadership often requires making quick, decisive choices. Guided by Yogi’s sage advice to “When you come to a fork in the road, take it,” may your evening be as full of strategic insights as it is of spirited fun. Here’s to mastering the art of leadership and enjoying the playful surprises along the way!

So, what’s the message? Yogi Berra’s legendary career and memorable quips offer more than just baseball lore; they provide enduring insights into leadership resilience and adaptability. Embracing his lessons means recognizing that the path to effective leadership is both unpredictable and rewarding.

Thoughts on Leadership: Lessons from the Dinosaurs

By Gino Blefari

This week, I traveled to Pittsburgh, PA, for two productive days of collaboration and strategy with the Mavericks. Kevin Leonard, President & COO of Berkshire Hathaway HomeServices Stouffer Realty, hosted 12 independently owned and operated Berkshire Hathaway HomeServices franchisees. Together, we spent our time sharpening our skills, exchanging valuable insights, and elevating our collective approach. The Mavericks group serves as a peer review and think tank, and the exchange of ideas was thoughtful, inspiring, and focused on driving results.

On my flight to Pittsburgh, I revisited one of my favorite books: The Rise and Fall of the Dinosaurs by Steve Brusatte. After several hours of deep listening, I landed. And as I came down the escalator at Pittsburgh International Airport, there it was—a full Tyrannosaurus Rex skeleton, proudly displayed near baggage claim. Talk about inspiration for this week’s blog!

Read more: Thoughts on Leadership: Lessons from the Dinosaurs

As a lifelong fan of dinosaurs, especially the mighty T-Rex, I thought it would be fun to share some fascinating facts about these incredible creatures. What’s more, there’s a surprising number of lessons we, as modern humans—and leaders—can take from these ancient rulers of the Earth.

The Era of Dinosaurs: 165 Million Years of Dominance

Dinosaurs ruled the Earth for an astonishing 165 million years. To put that into perspective, Homo sapiens, modern humans, have only been around for about 300,000 years—a fraction of the time! What made dinosaurs so successful for so long? Adaptability. From the smallest bird-like creatures to the towering sauropods, dinosaurs inhabited every corner of the planet. They thrived in diverse environments by evolving to fit their surroundings. As leaders, adaptability is one of the key factors that allow us to succeed in ever-changing markets.

T-Rex: A Perfect Predator

The Tyrannosaurus Rex is often thought of as the ultimate predator, and it certainly lived up to that title. T-Rex could grow up to 40 feet long, stand 12 feet tall at the hips, and weigh around 9 tons. Its jaw alone could stretch over 4 feet, lined with teeth the size of bananas, built to crush bones and tear through flesh. But perhaps most impressive, its skull measured a staggering 5 feet, housing powerful jaw muscles that contributed to a bite force of nearly 12,800 pounds of pressure—the strongest of any land animal ever recorded.

While T-Rex may have been fearsome, it was also calculated, efficient, and methodical—a reminder that, as leaders, brute strength isn’t enough. Strategy, precision, and timing are what create true power.

Brain Power: Not What You Think

While T-Rex had a terrifying presence, its brain was relatively small compared to its massive body. Yet, it was large enough to make this apex predator an effective hunter, equipped with sharp senses and quick reflexes. Interestingly, though many dinosaurs had smaller brains compared to their size, some species, particularly theropods like the T-Rex, had relatively complex nervous systems, contributing to their survival skills.

What Can We Learn from Dinosaurs?

Dinosaurs teach us that even the most dominant forces on Earth are not immune to change. Despite their 165 million years of success, they were wiped out by an asteroid that hit 66 million years ago. The lesson? No matter how successful we are, we must always be ready for the unexpected. Disruption can happen in any industry, and our ability to evolve, just like the dinosaurs, will determine our longevity as leaders.

In today’s fast-paced real estate world, we need to think big, stay agile, and remain open to new opportunities. As we continue to sharpen our game, let’s take a page from the dinosaurs: dominate our space, but always remain adaptable to whatever the future throws our way.

So, what’s the message? Dinosaurs dominated the Earth because they evolved, adapted, and thrived in various environments. As leaders, it’s our ability to remain adaptable and resilient that ensures our success. Let’s embrace those qualities as we move forward in our own industries.

Thoughts on Leadership: Turning Mistakes Into Masterpieces

By Gino Blefari

This week, my travels took me to the picturesque town of Ojai, California, where Berkshire Hathaway HomeServices California Properties hosted their LUX 2024 Retreat. The retreat was all about gathering luxury specialists for two days filled with inspiring speakers, networking, and celebration, and I felt truly honored to be a part of it. From Ojai, I then traveled to Nashville, Tennessee, to join our incredible team at Berkshire Hathaway HomeServices Woodmont Realty for their company retreat. Again, it was an honor to contribute to the energy and excitement of the event!

Read more: Thoughts on Leadership: Turning Mistakes Into Masterpieces

During this busy travel week, I received some exciting news from Renee Gonzales, CEO of Long Companies. She shared with me that one of our top agents at Long Realty, Tyler Lopez, just published his first book, The Best Way To Do Everything Wrong: Turn A Mistake Into A Masterpiece. Naturally, I couldn’t wait to dive into it, and I’ve been reading it while traveling. Let me tell you—it’s exceptional! It’s one of those books that’s easy to read but packed with motivation, perfect for this time of year as we all start thinking about how we’re going to close out the last 76 days of 2024 and step into 2025 with our goals lined up.

Renee herself was blown away by the book, saying, “Tyler, I read your book on my weekend plane rides. It is incredible—real, easy to understand, and filled with actionable advice that can make a huge difference in people’s lives. I love how you wrote, ‘the goal isn’t to avoid mistakes, it’s to highlight them as part of the process.’ I’m so proud of you! You are truly amazing.”

Tyler’s story and his new book really got me thinking about how we often see mistakes as things to avoid at all costs, when in reality, they are the stepping stones to growth. Tyler’s book is all about turning those mistakes into something bigger—masterpieces, really. He shares real-life lessons that go beyond the surface level, urging us all to stop fearing failure and to see it for what it really is: a necessary part of success.

What I love most about Tyler’s approach is how he challenges conventional thinking with straightforward advice, like “The story you tell is what shapes you” or “Never make permanent decisions on temporary emotions.” It’s advice that sounds so simple, yet can have a profound impact when we actually apply it.

Tyler Lopez isn’t just an author; he’s a real estate professional who’s made a name for himself by doing things differently. With over 1,600 real estate transactions and $300 million in career sales under his belt, Tyler has proven time and again that success often comes from those moments where we think we’ve gone wrong. His “Second Sale” and “Client for Life” strategies are just a few examples of how he’s redefining what it means to build long-lasting relationships in real estate.

But beyond his accomplishments, what really stands out is Tyler’s drive to empower others. Whether through his mentorship, speaking engagements, or now his book, he’s always looking for ways to uplift those around him. The Best Way to Do Everything Wrong isn’t just a book filled with catchy phrases—it’s a personal manifesto for anyone who’s ready to stop playing by the old rules and start seeing every misstep as a new opportunity.

If you’re interested in learning more about Tyler’s book, you can find it here. It’s worth a read, especially if you’re ready to embrace the beauty of imperfection and turn your own mistakes into milestones.

And if you do pick up a copy, I’d love to hear what you think!

So, what’s the message? Life’s mistakes aren’t the end of the road—they’re often the beginning of something much bigger. Tyler’s journey reminds us that success is built on learning from missteps and embracing them as part of the process. The key is to not just move past mistakes but to use them to create something remarkable. Whether you’re planning the last few months of the year or thinking about long-term goals, remember that the obstacles along the way might just be the very things that lead you to greatness.

Thoughts on Leadership: Accelerating Success: Harnessing the Power of Planning and Dedication

By Gino Blefari

Tonight, as the San Francisco 49ers face off against the Seahawks in Seattle, I’ll be watching from Bozeman, Montana, joined by the fantastic team at Berkshire Hathaway HomeServices Montana Properties. This unique setting heightens the excitement, merging the spirit of competition with the camaraderie of our great team. This week has been remarkable, highlighted by the opportunity to virtually connect with the teams at HUFF Realty, Rector Hayden Realtors, Semonin Realtors, and Wakefield Reutlinger Realtors on Tuesday. As we continue our journey through the final quarter of the year, integrating the lessons from our previous discussions is essential.

Read more: Thoughts on Leadership: Accelerating Success: Harnessing the Power of Planning and Dedication

In “Welcoming the Real Estate New Year,” we emphasized the significance of strategic planning as we embrace October as the start of our real estate New Year. Coupled with the insights from “The True Meaning of Hard Work in Today’s World,” we uncover how effective planning and relentless dedication can propel us toward our 2025 goals.

Reflecting on Strategic Planning

October isn’t just a month; it’s a launchpad. As we discussed previously, the real estate industry operates on a 90-day cycle. This means the actions we take now will manifest into results come January. To ensure we’re set up for success, revisit your 2024 calendar. Schedule critical activities that align with your personal and professional commitments, balancing work with the self-care essential for sustained performance.

Redefining Hard Work

In our previous blog, we explored the redefinition of hard work beyond the traditional 40-hour work week. As we push through the final sprint of 2024, it’s vital to recognize that real success often lies outside our comfort zones. This quarter demands not only strategic planning but also an unwavering commitment to executing those plans with intensity and focus.

Actionable Steps to Combine Planning and Dedication

  • Establish Daily Routines: Make each day count by setting clear, actionable goals. What will you accomplish today that brings you closer to your year-end objectives?
  • Embrace Opportunity Time: Use your evenings and weekends to innovate and push your limits. Transform these moments into opportunities for growth rather than downtime.
  • Prioritize Ruthlessly: As we mentioned, determine your top three priorities: business, family, and health. Ensure your daily actions reflect these priorities, allowing room for sacrifices when needed.

Looking Ahead

As we navigate these last few months of 2024, let’s harness the momentum we’ve built. By effectively combining our strategic planning with a renewed commitment to hard work, we can position ourselves to not just meet our goals but to exceed them. Reflect on your journey so far: are your actions aligned with your aspirations?

So, what’s the message? In this dynamic landscape, our success hinges on our ability to blend thoughtful planning with an extraordinary work ethic. As we close out the year, remember that every effort you invest is a step toward the extraordinary results you desire. Let’s finish strong and step boldly into 2025!

Thoughts on Leadership: The True Meaning of Hard Work in Today’s World

By Gino Blefari

This week, my travels whisked me away to the vibrant city of Chicago, IL, where I had the pleasure of engaging with numerous companies within our HomeServices family. Stay tuned for an in-depth exploration of these visits in next week’s blog!

As we embraced the unique start of our Real Estate New Year last week, marking the final 90-day sprint with strategic enthusiasm, we now delve deeper into what truly drives our success during these critical months. It’s not just about meticulous planning and aligning our calendars—it’s about the essence of hard work. This week, as we continue to set the stage for 2025, let’s explore what it really means to push beyond the usual boundaries and why the deepest dedication often requires more than just structured schedules. Understanding the real grit behind our efforts can transform how we approach this intense quarter and ultimately, how we achieve exceptional results.

Read more: Thoughts on Leadership: The True Meaning of Hard Work in Today’s World

“Work hard and you’ll succeed.” This phrase is so commonly heard it’s almost cliché. Yet, as someone deeply embedded in the fabric of business leadership, my experience tells a different story. In countless conversations with executives, CEOs, founders, and franchisees, a recurring theme emerges:

  • “They clock out too early.”
  • “They lack a genuine work ethic.”
  • “It’s rare to see anyone go the extra mile.”
  • “They think they’re working hard, but…”

It’s clear that hard work—the kind that truly moves you ahead—isn’t just about extended hours or toiling away into the wee hours. It’s about a profound shift in lifestyle, a complete rewiring of one’s mental framework, and a readiness to make sacrifices that few are genuinely prepared to handle.

Hard Work Redefined

Today, let’s debunk the myth of the standard 40-hour work week. True advancement requires more. This isn’t about temporary efforts; it’s about sustained, intense commitment. Although I champion the eventual move towards passive income streams and smarter, not harder, work, the foundation of great achievements is often built through relentless effort.

From my observations, teams in high-stakes environments sometimes must enforce breaks on their members to prevent burnout. I’ve seen entrepreneurs forego vacations for years to keep their ships afloat. Consider the extreme case of Sam Altman (CEO of OpenAI since 2019, Billionaire) who suffered from scurvy due to neglecting his diet. These stories, though extreme, underscore a crucial point: outstanding achievements are forged through extraordinary sacrifices.

The Cost of Exceptional Success

This discussion isn’t intended to glorify overworking (although it might sound like it), but to lay bare the reality that exceptional results require exceptional efforts. If you’re not prepared to push harder than others, be prepared to see someone else climb the podium you envisioned for yourself.

Sure, you can lead a successful and satisfying life without pushing to these extremes. Coding an app, excelling as an engineer, or earning a decent salary is entirely achievable. But aiming for the stars, like reaching billionaire status, demands more than just talent—it requires a radical commitment.

Opportunity vs. Obligation

One significant hurdle in achieving exceptional success is psychological. Many view their evenings and weekends as mere escapes from work rather than opportunities to excel. Yet, these quiet hours are golden times for pushing forward, for innovating while others rest.

This isn’t about forfeiting leisure but redefining it. Building something remarkable often means reshaping your very notion of “free time” into “opportunity time.” Whether you’re a budding entrepreneur in your 20s or a seasoned professional in your 40s, the sacrifices required will vary but are essential nonetheless.

Setting and Sticking to Priorities

What’s truly important to you? For most driven individuals, everything boils down to three main priorities: their business, their family, and their health. Anything beyond these is considered a bonus. This prioritization means that during intense growth phases, some areas, like personal hobbies or even health, might temporarily take a backseat.

Consider the tech giants and business moguls who, only after achieving substantial success, began to realign their focus towards health and personal well-being. This shift is common among those who initially sacrifice their comfort and well-being for career gains.

The Reality of Hard Work

Hard work is often uncomfortable, and our natural human instinct is to seek comfort and avoid pain. The journey to exceptional success is paved with hard choices—missing important family moments, foregoing instant gratifications, and sometimes being misunderstood by those around you.

Each decision to work late, skip a social event, or push through fatigue represents an investment in your future. These are the deposits made into your “success account,” compounding over time, much like financial investments, but these are investments of effort and will.

The Long Game

True achievement in any field is about playing the long game. It involves calculated risks, consistent effort, and an unwavering commitment to your goals. Success doesn’t happen overnight; it’s usually the result of years of unseen hard work. Viral sensations or “overnight successes” often have countless unseen hours behind them.

Choosing Your Path

So, what does success mean to you? And how badly do you want it? These are questions only you can answer. They require deep reflection, perhaps during a quiet walk or through journaling. Examine whether your daily actions align with your ultimate goals. Are you making the necessary sacrifices? Are you prioritizing correctly?

So, what’s the message? Hard work is deeply personal and incredibly challenging. Each person must choose their path and the pace at which they travel it. Regardless of the direction you choose, embrace it fully, commit to your decisions, and prepare to invest deeply in your chosen journey.

Thoughts on Leadership: Welcoming the Real Estate New Year!

By Gino Blefari

This week, my journey keeps me anchored at my home office in Northern California. This Tuesday was particularly enriching as I collaborated with The Hester Group’s leadership team. The Hester Group consists of dedicated sales associates from Harry Norman, REALTORS® across Atlanta and the wider Georgia area. Our discussions centered on coaching, team dynamics, and establishing effective routines. I introduced them to the HomeServices Business Strategy Coaching Program, and together we pledged to excel in our endeavors. Wednesday morning was bustling as I facilitated a call with 12 owners and leaders known as “Mavericks” from various Berkshire Hathaway HomeServices franchises, exchanging insights about our markets and declared commitments and accomplishments from September. Later, I joined our marketing team at HSF Affiliates to capture some of our projects on film.

Read more: Thoughts on Leadership: Welcoming the Real Estate New Year!

Earlier today, I had the opportunity to join David Childers, CEO of Keeping Current Matters, in a webinar. We discussed the current trends in the real estate market and planned for the end of this year and the emerging opportunities of 2025. In the moments between my meetings, presentations, and webinar, I found some time to craft this message for you.

Firstly, a hearty HAPPY NEW YEAR to all!

You might wonder, “Gino, why celebrate the New Year now?”

The real estate calendar operates uniquely! On Tuesday, October 1, we close the third quarter and commence the final sprint—the last 90 days. Our industry thrives on a 90-day cycle, where the efforts we make now bear fruit three months later. This is why our sector’s New Year kicks off not with January’s fireworks, but with strategic planning starting in October.

Take Action: Plan Your Final Quarter of 2024

  1. Open Your 2024 Calendar: Begin by reserving time for personal commitments—days off, holidays, holiday parties, vacations, and doctor’s appointments. These breaks are crucial for maintaining balance amid your busy schedules.
  2. Schedule Your Workdays: Define each workday for October, November, and December, detailing all your business activities:
    • Daily operations
    • Training and role-playing
    • Prospecting and lead follow-up
    • Office meetings
    • Client appointments

This thorough planning is vital for a robust start to the Real Estate New Year on October 1st.

As we gear up for this pivotal shift, it’s essential to start planning for your 2025 business goals. Don’t forget to download the Business Planning Essentials. A strong business plan is your safeguard against the typical slowdown in Q1. With Q4 filled with festive distractions, it’s imperative to stay on course. Looking ahead through 90 days of celebrations, you’ll find yourself in Q1, which can be a slower period for many in our field.

Reflecting on my 30+ years in real estate—spanning roles from agent to company owner—I’ve observed that January and February can often present cash flow challenges, affecting both agents and brokerage owners alike.

A proactive business plan not only prepares you for what’s ahead but ensures that the busy holiday season doesn’t derail your momentum. By treating October 1 as the new year’s start, you instill a rigorous discipline into your business practices, ensuring a strong kickoff to the actual new year.

So, what’s the message? Discipline is our growth catalyst. By starting earlier, celebrating our New Year in October, planning for 2025 now, and preparing diligently for upcoming challenges, we position ourselves for success. With preparation, nothing is out of reach, and everything is achievable.

Thoughts on Leadership: Scorekeeping For Success

By Gino Blefari

This week, my travels took me to the East Bay of Northern California, a region not only known for its scenic beauty but also for its vibrant leadership landscape. My first engagement was an inspiring visit with Janice F. Whaley, President and CEO of Donor Network West, and William Bubba Paris, its Executive Director. Bubba, a former offensive left tackle for the San Francisco 49ers (main job, protecting Joe Montana’s blind side) and now a prolific author, motivational speaker, and community advocate, alongside Janice, whose leadership and operational acumen have marked significant advancements both in California and nationally, showcased their relentless dedication to the mission of organ donation. Established in 1987, Donor Network West connects life-saving gifts to those in need and fosters organ donation as a fundamental human responsibility.

Shortly after, I drove south to Pleasanton to meet with Rishi Bakshi, franchisee owner and President of Intero Real Estate Services, before his meeting with his leadership team. Their innovative spirit was especially evident in their new office, where they are setting benchmarks for real estate excellence in Northern California.

The week continued as I attended my usual early Tuesday meetings: the Berkshire Hathaway Energy Weekly Executive Team Meeting followed by the HomeServices of America 2025 Plan Review. The afternoon was dedicated to our HomeServices of America monthly leadership virtual meeting, which was particularly enlightening. Maria Kazakos, Senior Vice President of Sales at Berkshire Hathaway HomeServices Carolinas Realty, discussed “The Power of Keeping Score and the Why?”—her insights served as the catalyst for this week’s blog theme.

Maria’s insights were influenced by the principles outlined by Tommy Camp, President and CEO of Berkahire Hathaway HomeServices Carolinas Realty and a firm believer in Scorekeeping for Success. Tommy embraced the idea that measuring performance can not only improve it but also accelerate its rate of improvement when these measurements are reported and analyzed.

From our experience, we’ve seen firsthand how establishing clear goals and consistently tracking progress taps into a natural human inclination towards achievement. This isn’t just about noting where we stand; it’s about transforming these insights into actionable, meaningful practices that drive forward movement.

Implementing a thoughtful scorekeeping system has proven to significantly boost productivity and overall success. It encourages a focus on positive achievements and supports an environment where team members feel motivated by clear, measurable objectives. Here are the key lessons we’ve adopted:

  1. Positive Reinforcement vs. Negative Measurement: Scorekeeping should focus on positive achievements rather than deficits. This positive process is akin to celebrating wins in a sports game — tracking the successful passes and goals, rather than the misses, which fosters a more engaged and motivated environment.
  2. Historical Example of Effective Scorekeeping: The Wall Street Journal, initiated by Charles Henry Dow and Edward David Jones, is a quintessential example of scorekeeping. Their method of averaging the worth of 11 stocks not only simplified complex stock market data but also established a trusted system that continues to guide investors today.
  3. Feedback and Engagement: Effective feedback is crucial for a successful scorekeeping system. It should be timely, detailed, and constructive, allowing team members to understand their progress and areas of improvement.
  4. The Need for a Scoreboard: Visibility of progress through a clear scoreboard is essential. It not only organizes but also motivates by showing real-time progress against goals.
  5. Leadership’s Role: The ultimate success of any scorekeeping system rests on leadership. Leaders must encourage, engage, and exemplify the behaviors they wish to see, making the system not only necessary but effective.

So, what’s the message? Success in leadership is measurable and quantifiable. It’s about setting clear goals, tracking progress, and continuously seeking new ways to achieve and celebrate success. As we embrace these practices, we not only inspire our teams but also pave the way for sustained organizational achievements.

Thoughts on Leadership: Celebrations and Insights from a Week of Travel

By Gino Blefari

This week was a whirlwind of celebration, learning, and leadership as I journeyed from the electrifying atmosphere at Levi Stadium, where my San Francisco 49ers clinched a win against the New York Jets, to the inspirational gatherings with our real estate teams and industry leaders across California.

The week kicked off under the bright lights of Levi Stadium, and by Tuesday morning, I was in beautiful Orange County, engaging with our team in a series of video creation for the Berkshire Hathaway HomeServices network, our HomeServices of America (HSOA) Shared Success Center, and the beloved Sunshine Kids Foundation. With September being Childhood Cancer Awareness Month, it was a poignant reminder of the impact we can make beyond business, highlighting the role of leadership in fostering hope and support within our communities.

Read more: Thoughts on Leadership: Celebrations and Insights from a Week of Travel

Wednesday morning started with a burst of energy and inspiration at the HSF Affiliates Townhall, where I joined Steve Ladd, HSF Affiliates Chief Operating Officer. It was invigorating to see all of our employees come together on screen, sharing a space of leadership and collaboration. Immediately following, I had the pleasure of helping to launch our HSOA “Elevate” webinar, titled “Mastering the Shift: Realtor Strategies for Success.”

The webinar featured a stellar panel of top agents from our network, including Gregg Neuman of Berkshire Hathaway HomeServices California Properties, Scott Laughlin of Berkshire Hathaway HomeServices Fox & Roach, Tamra Trickey from ReeceNichols Real Estate, and Andrew Undem of Berkshire Hathaway HomeServices Homesale Realty. Moderated by Debbie McCabe, Regional President of Berkshire Hathaway HomeServices Fox & Roach, and Travis Peltier, Sr Vice President and Regional Manager at Edina Realty, the session was a deep dive into real-world techniques. These industry leaders shared their experiences and strategies for navigating new business practices with actual buyers and sellers, providing invaluable insights that our branch office leaders can use to educate and coach their agents.

The morning’s events seamlessly transitioned into the afternoon’s “EmpowerHER” event—a special day dedicated to celebrating the incredible women in real estate who balance work, life, family, and self-care while achieving remarkable success. The day was filled with all-women panels, networking, and an afternoon social that uplifted and celebrated the achievements of women in our industry.

The week culminated with the NAHREP (National Association of Hispanic Real Estate Professionals) at L’Attitude event in San Diego, a fantastic convergence of business and culture, attended alongside Teresa Palacios Smith, our Chief Diversity, Equity & Inclusion Officer. As we celebrate National Hispanic Heritage Month (9/15-10/15), it’s crucial to recognize and integrate the diverse cultures and contributions that enrich our industry. True leadership embraces diversity, seeking to understand and include various perspectives, which in turn drives innovation and inclusivity.

So, What’s the Message?
This week’s travels and interactions have reinforced a critical lesson: leadership is about more than guiding others to achieve business objectives. It’s about creating moments of connection, celebrating diversity, and leading with empathy. Whether cheering at a football game or participating in transformative industry events, the heart of leadership lies in its ability to inspire, support, and elevate those around us.

As we move forward, let’s carry the energy and lessons from this week into our daily practices. Let’s continue to lead not just with strategies and goals, but with celebration, inclusion, and a deep commitment to the well-being of our teams and communities.

Have a wonderful weekend!

No more posts.