Thoughts on Leadership: Lessons Learned by VaynerMedia

By Gino Blefari

This week my travels first took me to Irvine, CA and next to La Mirada for an awards celebration with Bruce Mulhearn, president/owner of Berkshire Hathaway HomeServices California Properties, and the California Properties team where I delivered my “8 Principles of Success” to the crowd. It was an incredible event with more than 350 network agents in attendance and I was inspired by the passion and determination displayed by every single one of them.

Today, I spent most of the late morning and early afternoon in Los Angeles, meeting with our ad agency of record, VaynerMedia.

There’s a lot that can be lauded about the VaynerMedia team—their creativity, their can-do attitude, their fearlessly forward-looking leader, Gary Vaynerchuk—but today, I want to highlight two aspects of the company that are particularly central to our Thoughts on Leadership discussion: history and culture.

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Thoughts on Leadership: Let’s Contemplate Complacency

By Gino Blefari

This week my travels found me in Las Vegas for Mike Ferry’s Superstar Retreat with HSF Affiliates COO Chris Stuart and our entire business development team. I’ve written before about the efficacy of Mike’s events and I was motivated to attend this one by one terrible word: complacency.

There’s a great line I often recite: “I call complacency the most insidious disease in the world; it just sits there on your shoulder and tells you whatever you’re doing is OK.”

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Thoughts on Leadership: Crushing It

By Gino Blefari

This week my travels found me first working from Northern California and today in Las Vegas for a dinner meeting with Mark Stark, CEO of Berkshire Hathaway HomeServices Nevada Properties, Berkshire Hathaway HomeServices Arizona Properties and Berkshire Hathaway HomeServices California Properties. Mark’s company was represented at our recent Mavericks meeting, a think tank of network CEOs created to discuss the performance of our brokerages. As the saying goes, “When performance is measured, performance improves. When performance is measured and reported back, the rate of improvement accelerates.”

It’s an interesting concept to explore—the idea that measured performance equates to a faster rate of success—especially this week when I’ve had the opportunity to listen to Gary Vaynerchuk’s new book, Crushing It. Ultimately, the book is all about how your individual performance can either wade in perpetual mediocrity or, for the inspired leader, allow you to achieve your dreams. If your performance is the latter, then you’re crushing it.

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Thoughts on Leadership: Getting Back to Basics

By Gino Blefari

This week my travels found me first in Irvine at the HSF Affiliates headquarters with a series of meetings and one very special meeting with Gary Vaynerchuk.

With Gary Vaynerchuk, bestselling author, speaker and internet personality, also CEO of VaynerMedia, and Chris Stuart, SVP of Business Development and Operations for HSF Affiliates.

Then it was on to Las Vegas for Mike Ferry’s 2017 Superstar Retreat, a four-day intensive from one of our industry’s finest leaders all about strengthening your mindset, building your skills, increasing your productivity and catapulting profits to the highest level possible—in other words, the basics.

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Thoughts on Leadership: Facebook and a Reminder for the Future

By Gino Blefari

This week my travels found me back at my Los Altos, CA home office following a restful family vacation in Hawaii. On Wednesday, I made a short drive to Menlo Park for a visit to Facebook and its sprawling, world headquarters.

I admire Facebook, its philosophy and corporate culture. From CEO Mark Zuckerberg to Sinmi Tinubu, an intern who helped greet my small group, everyone is encouraged to “be bold” and “focus on impact” – constantly collaborating and innovating to solve the most important challenges.

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Thoughts on Leadership: Be Relentless

By Gino Blefari

This week my travels found me first in Northern California for a lunch with best-selling author and communications guru, Carmine Gallo, then in Southern California—specifically in the City of Industry, CA—for Relentless. The annual event, through interactive educational sessions and keynotes, details ways attendees can navigate daily obstacles while improving their lives both personally and professionally. As always, it was hosted by my friend Danny Morel, also broker/owner at Intero Real Estate Services of Southern California and a real estate coach. I’ve known Danny for almost 20 years, even well before his Intero days and then when he came to own an Intero real estate franchise. Now, he’s crushing it in his brokerage’s market of Rancho Cucamonga, CA, on social media, and through the inspiration he imparts to tens of thousands of aspiring real estate agents nationwide.

Relentless is all about that passion Danny so clearly possesses, and it’s a passion not only to make his own wins a reality but also to help others accomplish their goals, too. I couldn’t have been more honored to join Danny onstage to talk about such an important topic.

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Thursday Thoughts on Leadership: Connecting at Inman Connect

By Gino Blefari

This week my travels found me in San Francisco for Inman Connect (to browse the social coverage from the event, check #ICSF). Inman Connect always proves an amazing opportunity to create and build relationships while brainstorming breakthrough ways to grow a business and this year—with an incredible lineup of speakers and motivated attendees—was no exception. Featured speakers included: Amanda Kahlow, CEO and founder of 6sense; John Thornton, partner lead at Google; Pam Costa, coach at Down To There; Amy Bohutinsky, COO at Zillow Group; Robert Thomson, chief executive at News Corp; Kelly Stonelake, creative at Facebook and Instagram; and social media maestro Gary Vaynerchuk, CEO of VaynerMedia, who closed the conference with a riveting talk about the importance of social marketing to genuinely connect with clients.

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