For Valentine’s Day, A Love Letter to Your Future Client

By Maggie Aiken

Dear Future Buyer,

I am so excited to start this journey of finding a house with you. Let me start by telling you a little bit about what I do as your real estate agent and how I am going to make this process as smooth and enjoyable as possible.

I have access to the Multiple Listing Service (MLS) along with an outlet of agents who work together to make sure we know about all properties that are on the market or coming on the market in your area. I also have access to all houses that are listed, so you don’t have to worry about calling owners and listing agents yourself to schedule showings. Another huge plus is that the vast majority of sellers will compensate me to represent you – so there is really no reason to try to take on this process alone! The seller is represented by a listing agent, who is working in the seller’s best interest. Considering this is one of the biggest financial purchases you will make in your lifetime, don’t you want to have someone who is solely representing you throughout the entire process?

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#06 Thoughts on Leadership: An Unbeatable Mind

By Gino Blefari

Last week, my travels took me all over the Golden State—from San Francisco to Palm Springs. And this week, I’m still in California, working closely with our staff at HSF Affiliates in Irvine. In between conference calls and meetings, I had the incredible opportunity to chat with author and former Navy SEAL Mark Divine, who penned one of my favorite leadership books, Unbeatable Mind. During our conversation, Mark was incredibly friendly, even extending an invitation for me to visit his SEALFIT Training Center, which from what I’m told, is everything you’d expect from a hard-core fitness facility. Even over the phone, Mark’s can-do attitude and positive outlook fit perfectly with the resiliency and mental toughness he champions in his writing. More on his leadership philosophy later …

First, let me tell you how this all started.

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The Interview: Four Questions You Should Ask Any Agent

By Darrin Friedman

You may have noticed that there are a whole lot of real estate agents out there in the world, any one of whom would be thrilled to have your business. From your mother’s best friend’s nephew—you know, the kid who got his license last week and has never actually helped anyone purchase a home—to the top agent in your region who represents the very best of what the name REALTOR® stands for, and every agent in between; the sheer volume of practitioners can seem overwhelming.

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How Winning a Super Bowl Relates to Real Estate

By Sean Cawley

Early last week, I had the privilege of attending Super Bowl XLIX Media Day, an event that took place not far from my Berkshire Hathaway HomeServices Arizona Properties office in Phoenix, AZ. What an amazing way to kick off the exciting days leading up to Super Bowl Sunday! Media outlets from all over the world were in attendance, and informed reporters were able to ask any question they wanted to team members from the Seattle Seahawks and New England Patriots. I listened in on several of the interviews and noticed a common theme in many of the players’ answers when asked why they were playing for the Vince Lombardi Trophy.

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Winning the Deal: Selling and Buying, Simultaneously

By Jill Griffin

Now that most of the country has officially pulled itself out of the housing recession, we are once again seeing sellers open their minds to selling their home and moving into a new one. Juggling the two deals can be intimidating and stressful. The timing, due diligence, and chaos of scheduling movers; the gap between closing dates, and ultimately, the sellers inheriting the risk of living without a home for some period of time. Figuring out how to ease your sellers’ minds could result in a double sale for you. This is why it is essential as real estate agents that we understand how to guide our sellers through the dual transaction.

Here are my tips:

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Ten Ways to Make ‘The Home’ Stick

By Todd Waller

Current real estate buyers … this post is about you.

Don’t worry; we’re not going to talk badly about you. In fact, we are going to discuss the things you do when you find ‘The Home.’ We are also going to discuss those things that sellers should be aware of when they place their home on the market to attract you to write an offer. Heck, those sellers were once buyers, right?

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A First-Time Homebuyers’ Dilemma: When Getting it Right Doesn’t Work

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By Chuck MacPhee

In my last post, I detailed all the ways to help secure your dream home as a first-time buyer.

But what happens when you do everything right—work with a competent agent, get your preapproval and go through the full mortgage underwriting process—and still don’t get your dream house?

I’d like to say this scenario will never happen but the reality is that it’s actually very common and often no one’s fault beyond the market. A lot of places across the country are experiencing strong seller markets, with homes often receiving multiple offers within the first few days (or hours) they are listed.

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