Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?

A white paper study by Berkshire Hathaway HomeServices’ re_think Council leadership.

The national re_think Council kicked off 2017 at the Berkshire Hathaway HomeServices’ corporate office in Irvine, CA for a two-day conference of collaboration and learning. Council members wanted to dive deeper into what makes them successful and went back to the basics. Instead of focusing on next-level tools, the Council unanimously agreed it’s not about technology; it’s about leveraging technology to streamline a profitable business. This white paper, “Creating Leads Through Technology: Are Real Estate Agents Behind the Digital Curve?,” covers the national re_think Council leaderships’ findings to take lead generation to the next level. Read it today.

Misconceptions of Millennial Communication

By Melissa Kandel

A friend asked me yesterday if it was possible to sprain her thumbs from excessive text messaging.

“Of course you can’t,” I told her confidently, even though I had no idea. She shrugged, satisfied, and returned to her phone. We had met for a late afternoon coffee and these were our first words exchanged. For the better part of an hour, we sat in the corner of an almost-empty café, untouched lattes between us, phones in hand, silent except for the soft taps of fingertips on glass screens. Was this really the portrait of modern friendship?

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