By Melissa Kandel
It’s no secret Berkshire Hathaway HomeServices Innovative Real Estate in Denver is a brokerage powered by the concept of innovation—the word appears in the very title of the company. But to hear Broker/Owners Scott and Lora Nordby speak about what innovation means to them, the term takes on a meaning all its own.
“When we were attempting to figure out who we wanted to be, innovation was the direction we wanted to go,” explains Lora Nordby. “There were so many agents who had lost the care for their clients, and so many consumers who had been manipulated by a real estate transaction; we wanted to be able to turn those potential home buyers and sellers around and make them realize we’re an industry of assistance and information sharing, which for us was a very innovative idea.”