If you maintain your company’s Instagram account you’re probably familiar with this dilemma: How do you showcase your agents in a way that doesn’t seem promotional but helps them market themselves and their businesses?
By Anthony Turco
There’s a term in real estate and it’s absolutely the arch-nemesis to finding success. Do you know what it is? Complacency. Some agents enter this industry and find themselves perfectly satisfied staying in one market, applying the same business model everyone else uses, and finding moderate success along the way. However, in order to ascend the ranks of top producer or real estate superstar, this philosophy of complacency must disappear.